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iCrossing | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone 020 7821 2300
Main Fax 020 7828 2866
Primary Address
72 Broadwick Street
London, London W1F 9EP
England

iCrossing Contacts

Contacts (5/14)
Name Title City
Phil B. Chief Growth Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7821 2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 72 Broadwick Street
London, London
W1F 9EP
England

Allyson G. Strategy Director London
Tom E. SEO Director London
Mat G. Group Account Director London
James M. Paid Media Director London

Client Relationships


Brand Service From To Media Spend
******* *** **** - **** *** Digital, Media Buying, Media Planning unknown present ******
***** ****** Digital unknown present *******
******* ******* ************* digital unknown present *
****** & ****** ** - **** *** Digital, Social 2016 present ******
********** - **** *** Digital 2017 present ******

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WinmoEdge

Future Opp - Score 36: Boden appoints former Tesco c-suite as boss


Apparel retailer Tesco CCO, Jill Easterbrook, to turn around declining sales as new CEO. The company's pre-tax profits dipped from £23.9m in the year to December 31, 2015, down from £32m in the previous year.

Pathmatics shows desktop presence significantly decreased last year. With new leadership at the helm, marketing shake-ups could occur throughout 2017.

Sellers should anticipate Q2 and Q4 seasonal campaigns while agencies should keep this opp on your radars. The retailer currently works with iCrossing on digital but these are subject to change. This is one to watch this year through development.

Additional Information

Experience: Easterbrook's tenure includes a long stint with Tesco, 14 years, along with eCommerce and strategy.

Digital Breakdown: Per Pathmatics, Boden spent £7.2k on desktop ads that gained 1.6m impressions. The chart to the right details spending shares and placement is split between site direct and programmatic.Top destinations included mumsnet.com, sky.com, dailymail.co.uk and rightmove.co.uk. This is down from 2015. During that year, £237k was spent to nab 29m impressions.

Target Audience: Fashion forward Gen-Y and millennial women looking for convenient shopping.

Competitors: Clothes2Order.

Boden Direct
Boden House
114-120 Victoria Road
London NW10 6NY
T: 020 8453 1345

Ms Jill Easterbrook
Chief Executive Officer
jill.easterbrook@boden.co.uk

Mr David Lockwood
Head, UK Marketing
david.lockwood@boden.co.uk