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George & Dragon London | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone 020 7278 6655
Main Fax
Primary Address
22 Ganton Street
London, London W1F 7QU
England

George & Dragon London Contacts

Contacts (5/8)
Name Title City
Justin G. Planning Partner London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7278 6655
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 22 Ganton Street
London, London
W1F 7QU
England

Duncan S. Business Director London
Susan O. Account Director London
Ravi B. Senior Creative London
Andy M. Senior Creative London

Client Relationships


Brand Service From To Media Spend
************ creative unknown present *
***** **** & **** ** ****** - ***** Creative 2016 present *******
*** ***** ***** Creative 2016 present ******
***** - ******* Creative 2016 present ******
********** - ********* Creative unknown present ******

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WinmoEdge

Account in Jeopardy - Score 70: Kwik-Fit drives omnichannel with new marketing director


Subject: Digital, Direct Mail, Door Drop, Outdoor, Press, Radio, TV

Company: Kwik Fit is a car servicing and repair company.

Opportunity: Brought on Marketing Director Andy Lane, who brings his automotive and brand development specialties from almost 15 years at Bridgestone. Kwik Fit is sure to wheel out omnichannel opps, as they typically spend in the middle of the year Q2-3

​Just this April, the company returned to TV advertising and recruited MediaCom has covered media planning and buying since 2003.

Agencies, media is due for a review, and anticipate digital and creative chances to roll out. Drive forward as this service-based marketing strategy develops.

Additional Information

Experience: Lane has 20 years of marketing experience working for Calor Gas, Bridgestone and Industry Forum. His top skills include strategy, research, B2B and new business development.

Media Spend: In 2015, the company spent £3.9m on a multimedia strategy that included radio, outdoor, press, door drop and direct mail. Peak spending occurs in Q2-3.

Digital Breakdown: Per Pathmatics, last year, Kwik Fit spent £23.7k on video ads that generated 2.3m impressions from two creative. The company prefers a programmatic strategy, with all being placed through DSP, and top publishing sites included msn.com, aol.com, virginmedia.com and techradar.com.

Competitors: Fellow automotive service/product opps include Servicing Stop, which has also brought on new chief leaders.

Kwik Fit
​ETEL House
Avenue One
Hertfordshire SG6 2HU
T: 01462 659 503

Mr Andy Lane
Marketing Director
andy.lane@kwik-fit.com

Ms Amy Flood
Retail Marketing Manager
amy.flood@kwik-fit.com

Mr Danny Macro
Online Marketing Manager
Danny.Macro@kwik-fit.com