Fox Kalomaski Crossing | Agency Profile, Contacts, AOR, Client Relationships
Service: digital, experiential, CRM
|Main Telephone||020 7691 8090|
|Main Fax||020 7691 8089|
Fox Kalomaski Crossing Contacts
|Gary J.||Chief Executive Officer & Founder||London|
Sample of Associated Brands
|Robert T.||Strategy Director||London|
|Vicky L.||Creative Director||London|
|Hannah G.||Senior Client Account Manager||London|
|Kate R.||Senior Account Manager||London|
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DV on media multi-tasking: Q&A with CEO of marketing firm, FKC
As UK consumers continue to engage more heavily on mobile, companies have had to adjust their advertising and outreach in order to keep up with the digital evolution.
Ofcom Communications Market Report 2013 found that 81% Tablet owners are significantly more likely than average to multi-task with other media while watching TV.
WinmoEdge asked Gary Jacobs, CEO of marketing firm, Fox Kalomaski Crossing (FKC) how the rise of tablet-use and media multi-tasking will affect 2014’s media-buying strategy.
Q: How has/will the rise of ‘media-meshers’ & ‘media-stackers’ transform the current way consumers digest advertising material
GJ: This is dependent on how advertisers create content to engage with the meshers and mashers. It will be incumbent on brands and companies to develop engaging content that keeps consumers actively involved with brands' marketing messages.
Q: Are brands/companies struggling to keep up with the digital-TV relationship?
GJ: Those who get it have a distinct advantage, but there are many more brands and companies who don't have the internal skills or budgets needed to compete effectively at the leading edge of the digital marketing space.
Q: What do you think 2014 will bring as far as new advertising trends, budgeting, audience-segmenting and/or strategic planning?
GJ: Certainly at Fox Kalomaski Crossing we are seeing a raised interest and commitment from clients to broaden their campaigns to encompass the mobile and social media activities we are able to deliver for them, even if this entails a redistribution of their marketing budget. I believe this trend will grow across the market, year on year.
Fox Kalomaski Crossing (email@example.com