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Fox Kalomaski Crossing | Agency Profile, Contacts, AOR, Client Relationships

Service: digital, experiential, CRM

Main Telephone 020 7691 8090
Main Fax 020 7691 8089
Primary Address
57-61 Charterhouse Street
London, London EC1M 6HA

Fox Kalomaski Crossing Contacts

Contacts (5/11)
Name Title City
Gary J. Chief Executive Officer & Founder London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7691 8090
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 57-61 Charterhouse Street
London, London

Robert T. Strategy Director London
Vicky L. Creative Director London
Hannah G. Senior Client Account Manager London
Kate R. Senior Account Manager London

Client Relationships

Brand Service From To Media Spend
*** ********* - ***** ******* creative unknown present *****
**** ***** - ****** *** Creative unknown present *******

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DV on media multi-tasking: Q&A with CEO of marketing firm, FKC

fAs UK consumers continue to engage more heavily on mobile, companies have had to adjust their advertising and outreach in order to keep up with the digital evolution.

Ofcom Communications Market Report 2013 found that 81% Tablet owners are significantly more likely than average to multi-task with other media while watching TV.

WinmoEdge asked Gary Jacobs, CEO of marketing firm, Fox Kalomaski Crossing (FKC) how the rise of tablet-use and media multi-tasking will affect 2014’s media-buying strategy.

fQ: How has/will the rise of ‘media-meshers’ & ‘media-stackers’ transform the current way consumers digest advertising material

GJ: This is dependent on how advertisers create content to engage with the meshers and mashers.  It will be incumbent on brands and companies to develop engaging content that keeps consumers actively involved with brands' marketing messages.

Q: Are brands/companies struggling to keep up with the digital-TV relationship?

GJ: Those who get it have a distinct advantage, but there are many more brands and companies who don't have the internal skills or budgets needed to compete effectively at the leading edge of the digital marketing space.

Q: What do you think 2014 will bring as far as new advertising trends, budgeting, audience-segmenting and/or strategic planning?

GJ: Certainly at Fox Kalomaski Crossing we are seeing a raised interest and commitment from clients to broaden their campaigns to encompass the mobile and social media activities we are able to deliver for them, even if this entails a redistribution of their marketing budget.  I believe this trend will grow across the market, year on year.
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