Brothers and Sisters | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising, creative, digital
|Main Telephone||020 7199 3100|
|Main Fax||Not Applicable|
Brothers and Sisters Contacts
|Kevin B.||Chief Operating Officer||London|
Sample of Associated Brands
|Steve F.||Social & Digital Content Manager||London|
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Campaign, Media Review Imminent: Center Parcs speaking with creative agencies
Company: Center Parcs is a resort park with fully equipped high-quality leisure lodges, villas and apartment set in a forest environment.
Opportunity: The resort, which typically spends the bulk of its budget in Q1, is reportedly reviewing its creative requirements, forcing incumbent confirmed by Center Parcs to Campaign Live, meaning sellers should engage now as media planning takes place before Q4 spending. This past Q4, Brothers and Sisters launched a TV ad (seen above), supported by cinema digital and social activity.
Note- Center Parcs appointed Jaywing as its lead social media and CRM agency this month.
Media agencies should have their ears "parced" too, as the reason for the creative review, according to a spokesman, is part of a "regularly review of agency arrangements every three or four years." Currently, Blue 449 still handles media planning and buying since winning the business in 2012.
Last July, Center Parcs appointed Duisburg to handle programmatic display advertising, yet spend and impressions dropped drastically year-over-year compared to 2015.
Media Spend: Spent £9.3m in total measured media during 2015, according to the data Nielsen provides us. Based on this information, Q1 is by far the highest spending period, but Q2 and Q4 also saw more than a million pounds spent. Key channels include TV (by far the highest), outdoor, radio, cinema, digital and press. Last year, the resort spent £6.5m in Q1 and another million in Q2.
Digital Breakdown: Cut digital spending from £291k in 2015 to just £93k last year, according to Pathmatics. This cut lost the resort park 61m impressions year-over-year.
Nearly all of last year's spend and impressions took place before May. Spend share saw only 2% going site-direct, with 54% spent through an exchange (AppNexus) and 43% through a DSP (DoubleClick and RadiumOne). Top destinations were dailymail.co.uk, bbcgoodfood.com, ibtimes.co.uk, sky.com, news.sky.coma nd myfitnesspal.com.
Target Audience: British families, millennials with children.
1 Edison Rise
Newark, Nottinghamshire NG22 9DP England
01623 821 600
Mr Simon Jarratt
Head of Digital and Media Acquisition
Ms. Mary Gannon
Group Account Director