BD Network | Agency Profile, Contacts, AOR, Client Relationships
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|Allan M.||Chief Executive Officer||London|
Sample of Associated Brands
|Dan C.||Creative Director||London|
|Holly B.||Senior Account Director||London|
|Zoe B.||Head, Account Management||London|
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Decision Makers Round Up, featuring Orion, Shangri-La, HiUp, Halfords and Pizza Express
Decision Maker: Brought on Marketing Director Andy Lane, who brings his automotive and brand development specialties from almost 15 years at Bridgestone. Kwik Fit is sure to wheel out omnichannel opps, as they typically spend in the middle of the year Q2-3
Contact: Mr Andy Lane, Marketing Director, email@example.com
Decision Maker: Appointed Anu Menon as director of brand marketing, eight months after bringing on Paypal exec John-Paul Savant as the new CEO. Menon has 15 years of advertising experience developing major brands which will ideally prove useful as she handles ATG's different auction outlets.
Contact: Ms Anu Menon, Director, Brand Marketing, firstname.lastname@example.org
Decision Maker: Appointed Simon Llanos as head of consumer marketing after a year of leadership shuffles (listed below). Managing Director Simon Applebaum was just given the drivers seat this April and immediately sent marketing on the way.
Contact: Mr Simon Llanos, Head, Consumer Marketing, email@example.com
Decision Maker: Just six months after bringing on tech vet Joanna Liem as CMO, the start-up has appointed Benjamin Maughan as marketing director. HiUp, which was initially offered as an option within blue collar sectors, is now expanding to more industries including education training, health and social care and engineering and manufacturing.
Contact: Mr Benjamin Maughan, Marketing Director, firstname.lastname@example.org
Decision Maker: Appointed Nicola Mathews as the company's first managing director during a crucial period of development. Lola Rose is currently expanding international sales channels and product categories. This transition allows founder Nikki Gerwitz to focus more on creative development and additional product ranges. Mathews' merchandising experience, along with this recent product attention, suggests 2017 launches and marketing emphasis.
Contact: Ms Nicola Mathews, Managing Director, email@example.com
Decision Maker: Brought on Lynsey Sutherland, current senior marketing manager at vulnerable account.
Contact: Ms Lynsey Sutherland, Head, Marketing - Fiction, firstname.lastname@example.org
Decision Maker: Shortly after appointing EMEA PR and Brand Marketing Manager Ashley Deverell, the shoe retailer has hired Patrick Buchanan as global marketing director, based in the U.S.
Contact: Mr Ashley Deverell, PR & Brand Marketing Manager EMEA, email@example.com
Decision Maker: Appointed Larissa Walker as CMO. She has a plethora of brand and multi-channel digital marketing experience to bring to the company. Live Better With is looking to boost its eCommerce side, while growing/engaging its online presence.
Contact: Ms Larissa Walker, CMO, firstname.lastname@example.org
Decision Maker: CMO Steven Taylor has left the company and a vacancy remains. This April, CEO Greg Dogan stepped down from his position and, according to the hotel group's website, former vice chairman Madhu Rao has served as acting president ever since.
Contact: Mr Luc Genest (Since Dec 2015), Director of Sales & Marketing, Europe, email@example.com
Decision Maker: Hired fast-casual restaurant marketer Amanda Royston as marketing director several months after a packaging rebrand and appointing campaign.
Decision Maker: On its last leg as a Brothermarcomms manager Antony Peart as head of marketing.
Decision Maker: After losing its head marketer to the Co-op, Poundland has hired notoriously interim marketer Tina Martin to succeed. She's spent less than a year at nearly every company she's worked for in the last 12 years, so be cautious.
The retailer also gained former Asda's chief customer officer Barry Williams as trading director this month. This follows the appointment of former B&Q boss Kevin O’Byrne as CEO earlier this year to succeed 10-year long boss Jim McCarthy, who left for Sainsbury's. Former Asda boss Andy Bond will join as chairman from January.
Decision Maker: Hired former Poundland head marketer Pavan Riyat-Ward as its own head of marketing and former Government Digital Office director Stephen Foreshew-Cain as COO of the Co-ops newest business division, Digital.
This new business formed in the spring, moving its Co-op Electrical business from Food to Digital and will help all of Co-op's existing businesses enhance member and customer experiences.
Decision Maker: Recently hired Lisa Petrucci as head of European marketing after reporting that Q3 revenue was down 20% year-on-year. She joins Paul Routledge, who became UK and Ireland country manager in January after serving as sales and marketing manager since 2014.
Decision Makers: Hired Jonathan Kelsey as head of activity planning, in-store and brand marketing ahead of its key planning period in Q1 and after investing in customer data and insight this year. The position entails coming up with a customer-focused activity plan covering above-the-line, in-store and activation as the new brand positioning Halfords – For Life’s Journeys looks to attract a younger audience and create loyal, long term customers.
Mr Kelsey isn't the first new decision maker to join Halfords recently as the last six months have seen former Waitrose and Books omnichannel head Tony Rivenell join as chief digital officer, Andrew Read promoted to head of eCommerce and former TUI digital director David Jarvis join as head of digital experience. All of this occurred after former Asda senior marketer Lindsey Ford joined as head of instore marketing and customer experience in Januar
Decision Maker: Losing commercial director Clare Somerville this month and nearly 20-year group marcomms director Susan Barry departs in December several months after a shift to spearhead ambitious growth targets in Q2.
This latest shift has led to the marcomms department splitting into two divisions and receiving a "major investment in the promotion of [its] books, authors and illustrators, and our publishing strategy,” according to Hachette Children's CEO Hilary Murray Hill.
On the marketing side, Lucy Upton will become group marketing director, while current Egmont comms director Katy Cattell will join in January as group communications director.