18 Feet & Rising | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 3371 6400|
18 Feet & Rising Contacts
|Jonathan T.||Chief Executive Officer||London|
Sample of Associated Brands
|Andrew B.||Director, Business||London|
|Adrienne L.||Business Director||London|
|Kate B.||Director, New Business & Marketing||London|
|Anna C.||Creative Partner||London|
Who is the Chief Executive Officer of 18 Feet & Rising?
What is the email of the Director, Business of 18 Feet & Rising?
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Digital Blooms, Media Opp? National Trust reviews creative and grows mobile
Company: National Trust is the largest nature conservation organisation in Europe.
Opportunity: After introducing its first integrated brand ad last year, the non-profit is on the hunt for a new creative ad agency. Five-year incumbent 18 Feet & Rising has been placed on alert and the review, conducted by Agency Insight, is said to be completed by April.
Often times, organisations will finalise their creative strategy before moving on to media so agencies should contact in-house leaders immediately.
Sellers should also plant seeds for pitch opportunities. The organisation usually leans on door drop to pull in baby boomers. However, this increased digital attention implies they're targeting younger more digitally advanced donators. Maybe you can help grow their outreach...
MindShare UK has covered media planning and buying since 2014.
Media Spend: In H1 2016, National Trust spent £828k on door drop alone, while another £500k was spread across digital, press, direct mail and radio.
Digital Breakdown: Desktop and mobile ad spending reached one million pounds in 2016, according to Pathmatics. During this time, over 290 million impressions were gained from a mixed placement strategy. The chart to the right details spending shares and top publishers included amazon.co.uk, metoffice.gov.uk, gov.uk and ebay.co.uk.
Compared to 2015, this is a significant increase. The company spent £527k on desktop and desktop video ads that generated over 122m impressions that year.
Wiltshire SN2 2NA
T: 01793 817 400
Ms Emily Parker
Brand & Marketing Lead - London & South East
Mr Mark Scott
Marketing Agency Director