How to Find Someone’s Business Email Address

Whether you’re prospecting or just trying to get a business email address of a friend, the days of being able to find a business email address directory on a website are long gone. Times have changed and anyone tasked with agency new business outreach — or working as a sales development rep — can tell you business email addresses are precious, and carefully guarded by webmasters and executive gatekeepers. But they’re not impossible to get. Your Best Guess If you know the website domain where your target works, the chances of you being able to find their email address are pretty good. For one thing, the majority of domains tend to observe one of a few patterns for email addresses: {firstname}.{lastname}@domain.com {firstinitial}.{lastname}@domain.com {firstinitial}{lastname}@domain.com (often truncated to a specific number of characters) {firstname}{lastinitial}@domain.com {firstname}@domain.com Try emailing those and you’ll be able to eliminate the formats that bounce, while confirming the format that doesn’t generate an error email message. LinkedIn and Social Media If you don’t know the domain, you can always try searching for your target on LinkedIn by the name of your contact, and if you’re not sure who the exact person is, try searching by company name. If you find the person you’re looking for, their email address will be to the right of their profile screen. Like this: I know, I know… It’s either personal branding or ego, depending on who you ask. But what if your target has included a personal, not business email address? That’s when you can switch to hunter.io Hunter.io Chrome Extension Hunter’s Google Chrome extension is a powerful and lightweight tool for...

Advantage You: How to Baseline Business Intelligence Tools

Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however, can prove to be a bit more challenging (think trying to take down Serena Williams or Andy Murray: Not an easy task!). We thought we’d break it down a bit, giving you the top four tips for finding your must-have sales resource. Human-verified data While a machine can serve you tennis balls to help up your game, one thing technology can’t do accurately is verify data for prospecting. The people checking the data in your business intelligence solution should understand how you’re going to use the information to ensure the data they gather is up to date and useful. Some providers data-scrape websites or social media communities for contact information. But if there’s no verification by actual humans, then the contact information you get could be out of date, inaccurate, or just wrong. Like strawberries and sour cream, or cucumber sandwiches in principle. Relationship mapping The ideal business database contact platform needs to break down the who’s who for you in a way that’s accurate, valuable, and easy to understand. You shouldn’t have to guess which agency and marketing contact is working with which brand. Bigger corporations often have multiple marketing divisions, each dealing with individual brands. Sometimes getting the contact information for the CMO of Nissan UK will be less helpful than getting the contact information for the SVP of marketing for the Nissan Micra team. Unless you’re looking for a conversation that ends with “you cannot be serious,” let your sales intelligence platform serve up something you...

Sales Intelligence Must-Haves to Find Decision Makers

Regardless of industry, sales intelligence resources provide background data on contacts, companies, and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers – that may or may not prove fruitful – sales professionals can use these resources to easily access what they need. But do they actually work? The right sales intelligence tool for your company can turn prospects into leads faster, shorten your sales cycle, improve conversion rates, and free you up from the tedious stuff so you can focus on the meat of what you do – building relationships and closing deals. If you’re targeting national marketers and/or their agencies, there are specific features and functions that the highest-performing new business teams consider must-haves – in other words, the boxes that must be ticked to make it a worthy investment. In our 20+ years working alongside media, marketing, and agency new business teams, we’ve cultivated an acute understanding of what these particular groups need to succeed. After listening to our clients and conducting extensive research, from surveys and focus groups to beta tests and everything in between, these are the five must-haves our most successful clients tell us they need: 1) Human-Verified Data for Prospecting If meaningful sales intelligence could be scraped from the internet, it would be a brilliant investment to pay someone to write a script that could collect it for you. But the information needed to engage the right people at the right companies is not something that’s conspicuously floating around the web, or accurately crowd-sourced in any other way. That’s not to say that technology and...

Why Sales is a Marathon, Not a Sprint

On Sunday morning, thousands of serious runners and fun runners will gather in Blackheath to begin the 37th London Marathon. Some will be dressed in running shorts and vests, others as superheroes or Teletubbies. On the surface, running and selling might not have very much in common, but as you explore the ways prospecting, sales and running are similar, it’s very clear that sales is definitely a marathon, not a sprint. It’s about endurance and persistence You’ve probably heard that it takes somewhere between 8 and 12 “touches” to get a prospect to understand what you offer and how it will benefit them. As a sales professional, you know that it makes sense to spread these points of contact out over a few weeks because the timing matters. If you called and emailed the same prospect every hour for a day there’s a good chance you’d ruin your chances of ever making the sale because that kind of behavior is irritating. But if you wait too long between contacts you might have to explain yourself from the beginning again to help them remember you. It can take a while just to get to the starting line As you watch the marathon on television this weekend you’ll notice that the fastest runners (usually professionals and Olympians) get to go first so they don’t have to fight their way through thousands of tubby amateurs in fancy dress. That means most participants have a slow trudge just to get to the start line. In sales, you might have a long stretch of fruitless outreach before you finally get your prospect on the...

Free vs. Paid: Marketing and Business Intelligence Tools

If you’re in business as an entrepreneur or small business owner, your mailbox is probably full of offers trying to sell you marketing and business intelligence tools. The trouble is, how do you know which services are worth the money, and which ones have a free competitor that will work for you until you start generating revenue? We’re looking at eight marketing and business intelligence tools in four areas — CRM, CMS & inbound, project management and sales intelligence — to give you the scoop on which ones are Harry Kane and which ones are Wayne Rooney. Customer Relationship Management Tools Tracking your sales opportunities is vital for timing outreach and knowing how long your sales cycle is, not to mention pipeline volume and velocity. If you’re selling anything you need a customer relationship management (CRM) system to stay on top of your sales efforts. Consistently rated as a top 10 place to work in the UK, Salesforce is also the leading product in customer relationship management. Salesforce uses a “per user, per month” pricing structure with tiers ranging from £20/user/month for tracking opportunities and some prebuilt dashboards, to £240/user/month for the Unlimited Edition, which offers forecasting, rules based workflows, custom dashboards and a ton of other functions. But with 10 users, that’s £2,400 per month in expenditure. ZOHO CRM, on the other hand, is free for up to 10 users, and the top tier of pricing (CRM Plus) tops out at €50/agent/month. The free version offers tracking at lead, contact, account and opportunity levels; email templates, lead forms and some limited workflow functionality. Upgrades across a wide array of functions are available...

Higher Education Opportunities Study Guide

Sit up straight and pay attention because there will be a test on this later. Since the first deadline for UCAS applications was last week, we thought now would be a good time to direct your attention to some opportunities that involve institutions of higher education. Consider this the York Notes version. University of Bath – PR Services | PR Agencies | Sponsorship https://dv.thelistonline.co.uk/hubnews/articles/26815 The University of Bath’s Sports Training Village hosts the British Modern Pentathlon Championships in 2017, though the venue has been the home of British Olympians for almost 20 years. The school has put work out for tender among public relations agencies and consultants to represent the University of Bath’s Department of Sports Development and Recreation, along with the Sports Training Village and the “TeamBath” brand, from summer 2017 to summer 2020. So whether you pronounce it to rhyme with “Kath” or you pronounce it wrong, you have until 2nd February to get your paperwork in order. Deadline: 2nd February University of Huddersfield – Media | Advertising | OOH | Broadcast https://dv.thelistonline.co.uk/hubnews/articles/26830 The Times’ named the University of Huddersfield Higher Education University of the Year in 2013, and in 2015 Prince Andrew became Chancellor. Now the West Yorkshire university is looking for an agency to handle its out of home advertising—on public transport vehicles and in stations and stops, along with roadside and social areas—and radio and broadcast advertising for the next three years. Deadline: 6th February University of Warwick – Creative | Design | Agency https://dv.thelistonline.co.uk/hubnews/articles/26825 The University of Warwick, best known to me as the first choice on my UCAS application which rejected me almost as soon as it...
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