Virgin Holidays | Company Profile, Marketing Contacts, Media Spend, Brands
A division of the famed conglomerate, Virgin's Holidays division offers multiple travel packages to destinations worldwide.
|Main Telephone||01293 747373|
Virgin Holidays ContactsContacts (5/10)
|Sarah C.||Vice President, Integrated Communications||West Sussex|
Sample of Associated Brands
|James B.||interim Customer & Marketing Director||West Sussex|
|Lisa J.||Supervisor, Brand Design||West Sussex|
|Andy R.||Manager, Consumer Marketing & Brand Partnerships||West Sussex|
|Stuart C.||Social Media Manager||West Sussex|
Who is the Vice President, Integrated Communications of Virgin Holidays?
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What is the email of the interim Customer & Marketing Director of Virgin Holidays?
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Future Agency Opp, Immediate Media: Virgin Holidays taps new MD and reviews CRM
Subject: CRM, Digital, Travel, Luxury, B2B, TV, Cinema, Programmatic, Outdoor, Radio, Direct Mail
Company: Virgin Holidays, a transatlantic tour operator within Sir Richard Branson's Virgin Group, and market leader for travel to the USA and the Caribbean.
Opportunity: In July, following paternal leave, current SVP of Sales and Distribution for Virgin Atlantic Joe Thompson, will be promoted to managing director. His brief includes customer service and experience as well as business development. He'll take over for Mark Anderson, who is moving on to his role as EVP of customer at Virgin Atlantic.
Just last September, Virgin Holidays attempted to 'Seize the Holidays' with April of last year and 2017 should see similar Q1 and Q3 campaigns.
TV and digital sellers should buckle up immediately because marketing is about to jet off. The mega-conglomerate announced this month it is conducting a CRM review for both Virgin Atlantic and Virgin Holidays, which split from ManningGottlieb OMD has handled media since 2001.
You could see marketing leadership shake-ups throughout the year as they tend to follow new MD appointments. Media and digital agencies should pack this opp in their suitcases for late 2017 decisions. In the meantime, get in touch with marketing leaders from Virgin Atlantic who picked up Virgin Active which remains vulnerable.
Experience: Thompson has been with the conglomerate since he joined in 2003 as the manager of market and network planning. His specialities include travel, airlines, distribution and development.
Media Spend: Nielsen data shows, in H1 2016, Virgin Holidays split over £2.4m between TV and press, with some devoted to internet and radio.
Digital Breakdown: Last year, Pathmatics reports that Virgin Holidays spent £839k on desktop ads that nabbed 152m impressions. Of those, 59% were placed site directly, while the rest went programmatic: ad network (26%) and DSP (14%).
This is a significant increase, compared to 2015. During this time, £377k was spent to gain 81m impressions from desktop adverts. The placement strategy was again split between site direct and programmatic.
Competitors: Fellow travel organisations making recent moves include Haven Holidays bolstering their marketing team.
T: 0844 557 3963
Mr Joe Thompson On paternal leave until July
Ms Claire Cronin
Ms Katherine Charalambous
Executive Director & Head, Virgin Media