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Virgin Holidays | Company Profile, Marketing Contacts, Media Spend, Brands




A division of the famed conglomerate, Virgin's Holidays division offers multiple travel packages to destinations worldwide.

Main Telephone 01293 747373
Main Fax
Primary Address
Manor Royal Industrial Estate
Fleming Way
Crawley, West Sussex RH10 9DF
England

Virgin Holidays Contacts

Contacts (5/10)
Name Title City
Sarah C. Vice President, Integrated Communications West Sussex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01293 747373
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Manor Royal Industrial Estate
Fleming Way
Crawley, West Sussex
RH10 9DF
England

James B. interim Customer & Marketing Director West Sussex
Lisa J. Supervisor, Brand Design West Sussex
Andy R. Manager, Consumer Marketing & Brand Partnerships West Sussex
Stuart C. Social Media Manager West Sussex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Virgin Holidays *******

Agency Relationships


Brand Agency Service From To
****** ******** *** **** Creative 2016 present
****** ******** ********* ****** Creative, Digital, CRM 2016 present
****** ******** *** ***** Media Buying, Media Planning unknown present

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Who is the Vice President, Integrated Communications of Virgin Holidays?

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WinmoEdge

Future Agency Opp, Immediate Media: Virgin Holidays taps new MD and reviews CRM


Subject: CRM, Digital, Travel, Luxury, B2B, TV, Cinema, Programmatic, Outdoor, Radio, Direct Mail

Company: Virgin Holidays, a transatlantic tour operator within Sir Richard Branson's Virgin Group, and market leader for travel to the USA and the Caribbean.

Opportunity: In July, following paternal leave, current SVP of Sales and Distribution for Virgin Atlantic Joe Thompson, will be promoted to managing director. His brief includes customer service and experience as well as business development. He'll take over for Mark Anderson, who is moving on to his role as EVP of customer at Virgin Atlantic.

Just last September, Virgin Holidays attempted to 'Seize the Holidays' with April of last year and 2017 should see similar Q1 and Q3 campaigns.

TV and digital sellers should buckle up immediately because marketing is about to jet off. The mega-conglomerate announced this month it is conducting a CRM review for both Virgin Atlantic and Virgin Holidays, which split from ManningGottlieb OMD has handled media since 2001.

You could see marketing leadership shake-ups throughout the year as they tend to follow new MD appointments. Media and digital agencies should pack this opp in their suitcases for late 2017 decisions. In the meantime, get in touch with marketing leaders from Virgin Atlantic who picked up Virgin Active which remains vulnerable.

Additional Information

Experience: Thompson has been with the conglomerate since he joined in 2003 as the manager of market and network planning. His specialities include travel, airlines, distribution and development.

Media Spend: Nielsen data shows, in H1 2016, Virgin Holidays split over £2.4m between TV and press, with some devoted to internet and radio.

Digital Breakdown: Last year, Pathmatics reports that Virgin Holidays spent £839k on desktop ads that nabbed 152m impressions. Of those, 59% were placed site directly, while the rest went programmatic: ad network (26%) and DSP (14%).

This is a significant increase, compared to 2015. During this time, £377k was spent to gain 81m impressions from desktop adverts. The placement strategy was again split between site direct and programmatic.

Competitors: Fellow travel organisations making recent moves include Haven Holidays bolstering their marketing team.

Virgin Holidays
The Galleria
Station Road
Crawley
West Sussex
RH10 1WW
T: 0844 557 3963

Mr Joe Thompson On paternal leave until July
Managing Director
joe.thompson@fly.virgin.com 

Ms Claire Cronin
Marketing Director
claire.cronin@virginholidays.com

Ms Katherine Charalambous
Executive Director & Head, Virgin Media
katherine.charalambousdr@omd.com