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American Airlines | Company Profile, Marketing Contacts, Media Spend, Brands

American Airlines is an airline owned by AMR Corporation. American Airline's fleet flies to destinations in the Americas, the Caribbean, Europe and Asia. The company's publishing unit, American Airlines Publishing Group produces two in-fight magazines, American Way and Celebrated Living, which are tailored to first class passengers.

Main Telephone 020 7660 2300
Main Fax
Primary Address
Waterside, Haa 3
Harmondsworth, London UB7 0GB

American Airlines Contacts

Contacts (5)
Name Title City
Amy C. Senior Manager, Global Marketing Strategy London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7660 2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Waterside, Haa 3
Harmondsworth, London

Sam F. Marketing Manager - EMEA London
Janine B. Public Relations Manager - EMEA London
Otto G. Managing Director, Finance - Europe & Pacific London
Michael R. Managing Director, London Heathrow Airport London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Airlines - Corp *******

Agency Relationships

Brand Agency Service From To
******** ******** - **** ******* ****** & ******* creative 2015 present
******** ******** - **** ******** ** media buying & planning 2015 present

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American Airlines appoints director of global marketing strategy

Update (13 Nov): The company has just promoted its director of international marketing, Mr. Stephen Davis, to director of global marketing strategy. He has worked for American Airlines for just over four years, and has held many brand and marketing management positions at companies like Expedia, Rank Hovis McDougall, Southcorp Wines Pty, Victoria Wine and TUI Travel Plc.

At AA, prior to director of international marketing and when he was first starting out at the company, Mr. Davis was head of marketing for EMEA & Pacific. This role is a step up from his former roles as he will now have more insight into and more of say in strategy over American Airlines’ global marketing.

Approach with strategies for partnerships and enhancing loyalty, and growth in eCommerce, mobile and digital to compete with cheaper airlines in the UK. Holidays are approaching, and airlines are undoubtedly prepping. Reach out to assist the airline ahead the busy travel season.

Subject: Digital, Campaign, Media, Creative, News.

Company: American Airlines (AA)

Opportunity (UM London previously held the UK business. 

Obviously, AA increases all advertising in the UK during the summer months and late autumn, to promote deals during Brits' heavier travelling periods. Reach out during Q1 and Q3 as AA carefully plans its Q2 and Q4 spending period. 

Moat UK reports the airline's key digital publishers this year were, and Display hasn't increased much this year, nor has mobile, but video popped up over the last several months. About a third of its digital ads are published via programmatic.

This announcement follows the news that AA had partnered with The Week to launch a campaign promoting the London-New York business class route. The “going for great” campaign was featured across print, online and digital editions of The Week.

160,000 The Week U.S. copies were delivered to UK subscribers, and 12,000 copies were distributed in Canary Wharf. The U.S. edition included an American Airlines cover wrap and content aimed at UK readers. 

The review has come early enough that you have ample time to prepare pitches. 

2015 Capacity Down: In April, investors met to hear 2015 Q1 results. CEO Doug Parker discussed the airline's intention to cut capacity this year on its international side, but not domestic. Domestic capacity is expected to be up approximately 2% to 3% in 2015, while international capacity is expected to be up approximately 1%.

The first quarter saw record results of £0.77bn in earnings, excluding special charges, which is over three times the prior record of £257m (hit just last year during Q1).

Total operating revenues were £6bn, down 1.7% from the same period last year. Passenger revenues for the quarter were £5bn, down 2.6% year-over-year with yields down 1.2% on a 0.9% decrease in system capacity.

Media Spend: The airline spent 64% less on total measured media in 2014 at £1.13m compared to 2013 spend. TV and Radio investment dropped by millions to £0, while Outdoor spend rose nearly 30% to £599k. Press and Internet spend both decreased.

American Airlines
Trinity Square, 23-59 Staines Road, Hounslow, Middlesex, TW3 3HE, 020 8577 4707

Mr. Nigel Belson
European Online Marketing Manager

Ms. Amy Craven
Advertising Manager – EMEA

Mr. Stephen Davis
Director, Global Marketing Strategy

Mr. Steve Davis
Director of International Marketing