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Air France KLM | Company Profile, Marketing Contacts, Media Spend, Brands




Air France KLM is headquartered Amstelveen, Netherlands with offices in Feltham, England and around the world. Air France KLM is a aviation and airlines company providing air travel to customers globally and is the oldest airline in the world.

Main Telephone 020 8750 9200
Main Fax
Primary Address
Plesman House
2A Cains Lane
Feltham, Middlesex TW14 9RL
England

Air France KLM Contacts

Contacts (5/7)
Name Title City
Rene D. Chief Operating Officer - KLM Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8750 9200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Plesman House
2A Cains Lane
Feltham, Middlesex
TW14 9RL
England

Olaf G. Area Controller- Europe Middlesex
Verane B. eCommerce Manager & Direct Sales Manager Middlesex
Djamila P. Marketing & Partnership Manager - UK&I Middlesex
Cristina G. Marketing Communications Executive Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Air France - Corp *******

Agency Relationships


Brand Agency Service From To
*** ****** - **** ********* ****** Media Buying, Media Planning 2013 present

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WinmoEdge

Video, Digital Opps: Air France more than doubles digital ad spend


Subject: Digital, Video, Online, TV, Social, Outdoor, Radio.

Company: Air France

Opportunity:  Spent £224k so far on digital, mainly on video ads, up from £93k spent during the same period last year, according to Pathmatics. As we approach Q4, keep in mind that Air France spent £20k on digital during this time, so go for it but focus more on next year's Q1 and holiday period (Jun. to Aug.). 

The airline plans to put into services its first Boeing 787 in the beginning of 2017, so marketing will take place to entice travellers. Maxus Global handles media planning and buying. 

Additional Information

Media Spend: Spent £3m last year, according to Nielsen. This was down from £3.5m recorded in 2014. Outdoor, TV and radio make up the majority of spending. Q1 and Q3/4 see peak spending.

Digital Breakdown: â€‹Spent £129k on video ads (5m impressions compared to no activity in 2015), running 86% site-direct on sites including theguardian.com, telegraph.co.uk and msn.com, Pathmatics reports.

Spent £7.5k (down from £12k in 2015) on mobile ads (1.6m impressions, down from 4m in 2015), running 67% site-direct on sites including amazon.com, opodo.co.uk and ebookers.com.

Spent £88k (up from £80k) on desktop ads (18m impressions, up from 5m in 2015) , running 57% site-direct (breakdown in chart) on sites ebay.co.uk, news.yahoo.com and opodo.co.uk.

Target Audience: Luxury, comfort travellers. 

Air France
Plesman House
2A Cains Lane Feltham,
Middlesex TW14 9RL England 
020 8750 9200

Mr. Nicolas Henin
Commercial Director - UK&I
rihenin@airfrance.fr

Ms. Djamila Pethen
Marketing & Partnership Manager - UK&I
djpethen@airfrance.fr

Ms. Cristina Chiriac
Advertising & Marketing Executive, Air France and KLM
christina@klm.com

Mr. Alex Smith
Head of Digital Planning
alex.smith@maxusglobal.com