Air France KLM | Company Profile, Marketing Contacts, Media Spend, Brands
Air France KLM is headquartered Amstelveen, Netherlands with offices in Feltham, England and around the world. Air France KLM is a aviation and airlines company providing air travel to customers globally and is the oldest airline in the world.
|Main Telephone||020 8750 9200|
Air France KLM ContactsContacts (5/7)
|Rene D.||Chief Operating Officer - KLM||Middlesex|
Sample of Associated Brands
|Olaf G.||Area Controller- Europe||Middlesex|
|Verane B.||eCommerce Manager & Direct Sales Manager||Middlesex|
|Djamila P.||Marketing & Partnership Manager - UK&I||Middlesex|
|Cristina G.||Marketing Communications Executive||Middlesex|
|Air France - Corp||*******|
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Video, Digital Opps: Air France more than doubles digital ad spend
Subject: Digital, Video, Online, TV, Social, Outdoor, Radio.
Company: Air France
Opportunity: Spent £224k so far on digital, mainly on video ads, up from £93k spent during the same period last year, according to Pathmatics. As we approach Q4, keep in mind that Air France spent £20k on digital during this time, so go for it but focus more on next year's Q1 and holiday period (Jun. to Aug.).
The airline plans to put into services its first Boeing 787 in the beginning of 2017, so marketing will take place to entice travellers. Maxus Global handles media planning and buying.
Media Spend: Spent £3m last year, according to Nielsen. This was down from £3.5m recorded in 2014. Outdoor, TV and radio make up the majority of spending. Q1 and Q3/4 see peak spending.
Digital Breakdown: Spent £129k on video ads (5m impressions compared to no activity in 2015), running 86% site-direct on sites including theguardian.com, telegraph.co.uk and msn.com, Pathmatics reports.
Spent £7.5k (down from £12k in 2015) on mobile ads (1.6m impressions, down from 4m in 2015), running 67% site-direct on sites including amazon.com, opodo.co.uk and ebookers.com.
Spent £88k (up from £80k) on desktop ads (18m impressions, up from 5m in 2015) , running 57% site-direct (breakdown in chart) on sites ebay.co.uk, news.yahoo.com and opodo.co.uk.
Target Audience: Luxury, comfort travellers.
2A Cains Lane Feltham,
Middlesex TW14 9RL England
020 8750 9200
Mr. Nicolas Henin
Commercial Director - UK&I
Ms. Djamila Pethen
Marketing & Partnership Manager - UK&I
Ms. Cristina Chiriac
Advertising & Marketing Executive, Air France and KLM
Mr. Alex Smith
Head of Digital Planning