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Marriott Hotels | Company Profile, Marketing Contacts, Media Spend, Brands




Marriott is one of the world's most recognizable and widespread hotel companies; its brands include Ritz-Carlton, Renaissance, and Fairfield Inn & Suites.

Main Telephone 020 7012 7000
Main Fax 020 7012 7001
Primary Address
Barnards Inn
86 Fetter Lane
London, London EC4A 1EN
England

Marriott Hotels Contacts

Contacts (5/27)
Name Title City
Belinda P. Chief Sales & Marketing Officer - Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7012 7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Barnards Inn
86 Fetter Lane
London, London
EC4A 1EN
England

Reiner S. Chief Operations Officer London
David B. Vice President Global Sales - Europe London
Osama H. Vice President, Sales Distribution London
Michel M. Area Vice President - UK, Ireland & Scotland London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Marriott Courtyard Hotels - Uk *****
Forest Of Arden Hotel - Hotel *
Marriott Hotels & Resorts - Rge ******
Renaissance Hotels - Intl Hotels *
Residence Inn - Hotel Rge *****

Agency Relationships


Brand Agency Service From To
** ****** *** ****** ******* Media Buying, Media Planning unknown present
****** ** ***** ***** - ***** *** ****** ******* media buying unknown present
****** ** ***** ***** - ***** *** ****** ******* media planning unknown present
****** ** ***** ***** - ***** ******** ******* ******** creative unknown present
******** ********* ****** - ** *** ****** ******* media buying unknown present

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WinmoEdge

On the Brink - Score 66: AC Hotels hires director of sales and marketing as expansion continues


Subject:  Travel, Outdoor, Radio, Press, Digital.

Brand: AC Hotels, by Marriott, owns and operates a chain of hotels in Brazil, Denmark, France, Italy, Portugal, Spain, Turkey and North America.

Opportunity: Appointed Ms Tracey Norcup to director of sales and marketing in the middle of expansion, which will see construction complete in West Cambridge by mid-autumn.

AC Hotels targets urban chic areas for modern travellers and on-the-go business people who don't wish to sacrifice comfort. With expansion throughout the year and competitors unique locations, the company should be preparing to follow up with an international campaign. Multi-channel sellers in hospitality should reach out within two months ahead of the launch in West Cambridge's fast growing Alewife area. Note that digital spend has recently been on the rise. 

New leadership usually sparks changes and international expansion leads to global campaigns. Media agencies should keep eyes on this opportunity throughout the year and be ready to pounce. Particularly, digital agencies should be on alert as there is room for brand emphasis. 

Additional Information

Media Spend: Outdoor, digital, press and radio get most of Marriott's spending. 

Experience: Ms Norcup has worked in marketing for the hotel and hospitality industry for over 20 years for brands including Hyatt Hotels Corporation, Barcelo Hotels & Resorts, Heythrop Park Resort and The Old Swan & Minster Mill. Her specialties include sales and revenue analysis, events, online and leisure.

Digital Breakdown: Moat reports that for the year June 2016, AC Hotels has run 8 display ads on 9 publishers last year. With 84% placed site direct, top ad destinations included huffingtonpost.com, techcrunch.com, elleuk.com and womenshealthmag.co.uk. News and technology are the top publishing categories. Though the activity is small, AC Hotels did not run any display ads during the year prior. Marriott on the other hand has doubled its digital spend year-over-year, having run nearly 500 display ads with nearly 3k destinations, 24% of which were site-direct.

Competition: Include AccorHotels.

Agency Roster: Marriott works with Partners Andrews Aldridge for creative.

Marriott Hotels
Barnards Inn, 86 Setter Lane, London EC4A 1EN, 020 7012 7000

Mr James Thomlinson
MD 
james.thomlinson@acmarriott.com

Ms Tracey Norcup** (Might be too soon to try, but the following formats did not cause a bounce)
Sales & Marketing Director
tnorcup@achotels.com

Mr Tony Hudson
Director of Sales and Marketing - Manchester Salford Quays
tony.hudson@marriott.com