Destination Canada | Company Profile, Marketing Contacts, Media Spend, Brands
Destination Canada, headquartered in Vancouver, Canada with offices in London, England is a tourism marketing company that promotes profitability, awareness and growth in Canada.
|Main Telephone||020 7389 9983|
|Main Fax||020 7389 9988|
Destination Canada ContactsContacts (3)
|Nim S.||Media & Public Relations Manager||London|
Sample of Associated Brands
|Cat S.||Marketing Manager - UK & Germany||London|
|Rupert P.||Regional Managing Director - Europe, Australia & India||London|
Who is the Media & Public Relations Manager of Destination Canada?
Who is the marketing contact for Travel & Hospitality in London
What is the email of the Marketing Manager - UK & Germany of Destination Canada?
What is direct phone of the Regional Managing Director - Europe, Australia & India of Destination Canada?
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DV Investigates: Canadian Tourism Commission's SVP, Marketing Strategy & Comms
Almost £400m in print Greg Klassen, senior vice president, marketing strategy and communications, who said the following:
- Print advertising has, and probably always will, play a role in the marketing mix. However, as a channel for influencing consumers, it is obviously facing stiff competition from digital. Many of the advantages print used to offer better than other media, including targeted reach, impact, timely ad placement, etc. have been eclipsed by the speed, efficiency, and accountability that digital offers.
- While the CTC still uses print in our campaigns, the share we invest in it has declined over the years. In general, though, we’ve been putting less of our resources against paid media. We believe that the key to getting travellers to choose Canada starts with letting other travellers tell that story on our behalf through advocacy channels. Our advertising, including newspaper, becomes a way to amplify that sentiment that is being developed through word-of-mouth.
- Paid print remains an effective way to help drive travelers to choose Canada, but it’s certainly not the only way.
Canadian Tourism Commission spent £3.32 million in total measured media last year with 47% in Cinema, 39% in Internet and 14% in Press. Canadian Tourism Commission works with OMD UK.
Canadian Tourism Commission (020 7389 9983
Senior Vice-President, Marketing Strategy and Communications
Executive Director, Global Communications