Virgin Media | Company Profile, Marketing Contacts, Media Spend, Brands
Virgin Media, headquartered in Hook, Hampshire is a TV, broadband internet, fixed-home phone and mobile phone services company that provides these technologies for businesses and individual consumers.
|Main Telephone||0207 745 3500|
Virgin Media ContactsContacts (5/19)
|Kerris B.||Chief Marketing Officer||London|
Sample of Associated Brands
|Lloyd P.||Brand Communications Director||London|
|Sophie L.||Director, Consumer Strategy & Operations||London|
|Sophia B.||Commercial Manager, Consumer Marketing||London|
|Nina D.||Senior Digital Marketing Manager||London|
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Virgin Media launches campaign and focuses on broadband in response consumer demand
Subject: Digital, TV, B2B, Data, Broadband, Campaign, B2C, Branding.
Company: Virgin Media, acquired by Liberty Global in 2013. Virgin Media is a company that provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the UK.
Opportunity: Virgin Media is set to launch a new multi-million pound TV campaign called “Are you ready to be moved?” that will run until the end of the year and feature notable female figures.
The campaign also features music by Alicia Keys recorded by X Factor contestant Fleur East and is set to begin during the England/Australia Rugby World Cup match. Part of the campaign is the unveiling of the new brand Vivid, a new standard of ultrafast broadband and new 200Mbps speed.
Ad agency BBH and media agency OMD will handle the campaign and run it through cinema, print, digital and social media marketing. According to a Virgin Media press release, the company is investing heavily in its ultrafast network to meet consumer demand. Data usage on the Virgin Media network is currently growing at a rate of 60% every year, and the company has also embarked on a £3bn programme to connect four million more homes and businesses to ultrafast broadband speeds.
Marketing strategies are likely going to be heavily influenced by newly-promoted Bambos Neophytou from his former role as head of customer experience strategy to head of marketing strategy, effective last month. Mr. Neophytou has extensive agency experience, having held roles at BBH, VCCP and Exposure, so no doubt he sees the value in bringing on agency in the name of collaborating about strategy.
Your opportunity lies in mobile development, and working with the company to build its ultrafast network. Reach out also for sponsorship opportunities in light of the increased focus on music and cinema (which makes sense…with the ultrafast network, users can can download an entire two hour HD movie in three minutes and two seconds, and a music album in just three seconds…who better to market this than musicians and actors?)
Other Decision Maker Moves: Ms. Kerris Bright was named as the new CMO in January to lead the newly expanded marketing department. Effective from 19th January, Bright will report to COO Dana Strong. Bright previously worked with Unilever, AkzoNobel and British Airways.
In May, the company hired Mr James Lusher as head of corporate communications, effective in July. He joined from Telefónica, where he held a similar role. His appointment follows the departure of Gareth Mead as head of media relations, who joined Uber. Mr Mead's replacement, which has not yet been named, will be Mr Lusher's boss.
Digital Breakdown: Digital display has seen significant investment in the last year to date, as has mobile, with 199 standard display, 200 high impact and 10 video ads across 1,224 publishers (7% of which were mobile).
Top publishers were hobbies & interests, technology & computer, arts & entertainment, news and career sites. These included broadbandchoices.co.uk, monster.co.uk, virginmedia.com, rockpapershotgun.com and streetcheck.co.uk.
2014, however, was much less focused on mobile and video with little to no investment.
Partnerships: In December, DST announced it has signed a three-year deal with Virgin Media for the production of print and direct marketing material.
The strategic relationship will allow Virgin Media, one of the UK's leading providers of superfast broadband, digital entertainment, home phone and mobile services, to bring together its print and direct marketing production with greater control and opportunity for innovation.
Also in partnered with BlackArrow to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters.
Media Spend: The company has upped its spend each quarter in 2015, compared to the same periods in 2014. Q1 was up by 22% to £29.5m, and Q2 was up by 30% to £29.7m. Highest send was in TV, Press and Direct Mail. Year on year, spend for just the first two quarters of 2015 has already increased on 2014 total spend for the categories of Radio, Outdoor and Cinema.
Agency Roster: Rapp has handled Virgin’s direct marketing retention business since 2010, along with DDB UK. In 2012, Rapp took over the customer acquisition account as well.
Virgin Media Headquarters, Bartley Wood Business Park, Bartley Way, Hook, Hampshire, RG27 9UP, 01256 752 000
Ms. Kerris Bright **
Chief Marketing Officer
Mr. Bambos Neophytou **
Head of Marketing Strategy
Ms. Gill Worby
Head of Digital Marketing
Ms. Sarah O’Connor
Head of Marketing Strategy
Ms. Ellie Tory Norman **
Head of Advertising & Sponsorship
Mr. Richard Larcombe
Marketing and Brand Director
Minerva House, 1-4 North Crescent, Chenies Street, London, WC1E 7ER, 020 3023 4500
Ms. Sam Phillips
Chief New Business & Marketing Officer & Managing Director
D: 203 037 7011
** Unable to confirm emails at this time, but they follow company format, so give them a try!