TalkTalk | Company Profile, Marketing Contacts, Media Spend, Brands
TalkTalk is a telecommunications company that provides pay television, telecommuications, internet access, and mobile network services to business and consumers. Talk Talk is headquartered in London, United Kingdom.
|Main Telephone||0203 417 1000|
|Main Fax||020 7087 2282|
TalkTalk ContactsContacts (5/14)
|Gary S.||Group Chief Technology Officer||London|
Sample of Associated Brands
|Charles B.||Chief Operating Officer & Executive Director||London|
|Tristia H.||Chief Executive Officer||London|
|Paul G.||Creative Director & Head, Brand||London|
|David P.||Director, Marketing- Global||London|
|********||*/***||Media Buying, Media Planning||unknown||present|
|********||*** & ********||Creative||unknown||present|
|******** *********||*/***||Media Buying, Media Planning||unknown||present|
|******** *********||*** & ********||Creative||unknown||present|
|******** **||*/***||Media Buying, Media Planning||unknown||present|
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Still Imminent: TalkTalk taps Diffusion PR following 2015 cyber attack and profit loss
Subject: Telecommunications, Sponsorship, Radio, TV, Digital, Door Drop, Outdoor, Print, Direct Mail, Millennials
Company: TalkTalk, a telecommunications company that provides pay television, telecommunications, internet access, and mobile network services to business and consumers.
Opportunity: Appointed Diffusion to handle PR for its business division to ensure recovery, following one of the highest-profile cyber attacks in UK corporate history in 2015. After a three-way pitch, the retained agency won TalkTalk's brief which includes both traditional and social media, along with event promotion.
DV reported this vulnerable account's profit loss, when full-year earnings took a £15m hit, earlier this year. Sellers in tech, targeting Gen Ys and millennials, should reach out immediately and expect sponsorship, mobile, cinema, music, VoD, digital and experiential marketing tactics.
PR agency MHP won consumer PR this April and in the last five months the company has welcomed Marketing Director David Parslow, along with a new head of consumer comms/CSR, a new media relations manager and a consumer PR manager. (details below)
Diffusion's primary focus is to strengthen TalkTalk's position as the UK's last remaining challenger telecoms company, as well as technology industry innovator. Agencies should continue to approach decision makers as further strategic moves take place.
The following information was originally published 23 May.
Marketplace: The demand for better internet is spreading around the world as western society is continually evolving, with updates to technology making us impatient and more demanding of better results. Broadband usage is expected to triple over the next few years, according to Telecoms IQ.
Media Spend: According to Nielson, in 2014 the company spent over £74.4 million on media primarily across press, outdoor and direct mail with some being put towards radio, TV, digital and door drop. In 2015 spending occurred across similar channels and peak periods include Q2-Q3 but overall it’s spread relatively evenly.
Digital Breakdown: Last year up until now, Moat reports that TalkTalk ran 567 display ads on 3,089 publishers last year (6% mobile). With only 20 per cent place site direct, top ad destinations included recombu.com, foxnews.com, broadbandspeedchecker.co.uk and gametrailers.com. The company also ran 302 high impact ads and 15 video ads. For comparison, in 2014 242 display ads were run on 1,739 publishers. 345 high impact ads were also run that year.
Target Market: Millennials are the focus due to their active mobile presence, tech obsessions and love for television.
Competitors: The UK broadband provider market share, according to Others (10%) at the end of 2013.
Agency Relationships: Since 2014, MindShare UK covered media buying.
11 Evesham Street, London W11 4AR, 0203 417 1000
Mr David Parslow
Mr Ben Ayers
Head, Comms & CSR
Ms Coralie Frost
Head, Digital Engagement
Ms Maxine Sackey
Consumer PR Manager