Kodak | Company Profile, Marketing Contacts, Media Spend, Brands
Kodak is a developer, manufacturer and marketer of photography equipment and supplies. The company offers a wide range of imaging products for consumer, professionals, businesses and government agencies across the world. Eastman Kodak's products include digital cameras, film and ink printers.
Kodak ContactsContacts (5/8)
|Steve O.||Global Chief Marketing Officer & President, Consumer & Film Division||Hertfordshire|
Sample of Associated Brands
|Danielle A.||Vice President, Brand & Marketing||Hertfordshire|
|Darren C.||Sales & Marketing Director - UK||Hertfordshire|
|Graham M.||Sales & Marketing Director, Inkjet Systems - EMEAR||Hertfordshire|
|Matt F.||Marketing Director, Consumer Brand||Hertfordshire|
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Review Imminent: Kodak's new CMO to promote ‘totally new company'
Subject: Branding, B2B, Events, Trade Show, Product Marketing
86% Opportunity: With the recently appointed CMO Steven Overman on board (posting a profit for the first time since its bankruptcy. However, in the fourth quarter of 2014, Kodak reported a loss of $42M and shares dropped 15%.
Last year the company experienced challenges in the micro 3D Printing area of its portfolio that is expected to see revenue in Q2 of this year, while the company may face difficulty with the cost of aluminum, according to CEO Jeff Clarke. An area of growth in 2015 is in Kodak’s PROSPER system placements, launched five years ago, which will see “approximately 25 systems which will increase our base by over 60% in just one year, 2015,” and eight in mid-March, Clarke added.
In the Print Systems division, SONORA growth is expected to reach 50% in 2015, “which will drive another year of total plate volume growth,” he said.
“In summary, 2015 is a pivot year in the transformation of Kodak to a sustainable, profitable company,” Clarke told investors yesterday. “I am incredibly excited about our plans for 2015, and confident the Kodak comeback is well under way.”
This account was previously expiring after its initial prediction from October. With the latest news out, we have extended its “vulnerable account” life by three months.
CMO Insight: Overman was tasked with responsibility over the strategic development and coordination of Kodak‘s brand identity; global marketing programs and activities; and communication of Kodak's vision, strategy and progress in an integrated way to all of the company's stakeholders. These efforts will no longer support sales of consumer cameras, film and photo developing. Instead, Kodak's operations are now split between three businesses: functional printing, packaging and graphic communications. New equipment, software and service offerings include printing technology, touch-screen sensor components for smartphones and computer tablets,and film for the movie industry.
He is the founder of Match & Candle, a consultancy supporting startups and marketing service agencies with brand strategy development. He is a frequent public speaker and has often lectured at the Judge Business School at Cambridge University.
Overman previously served as vice president and global head of brand strategy and marketing creation for Nokia. Prior to that, he held several different leadership roles in technology companies and marketing services agencies. In those roles, his responsibilities included corporate brand strategy and execution, product and service innovation, corporate strategic initiatives, product launches and sales development. He was among the first employees at Wired.
Product Launch: Kodak and the leading mobile device manufacturer Bullitt Group, announced late last year that they will launch a range of Android-powered mobile devices, aimed at–but not exclusively for–consumers who want a high-end experience but aren't always as comfortable using increasingly complicated mobile devices as they would like to be. The range of smartphones and tablets will come pre-loaded with bespoke image capture, management and sharing features to offer a rich user experience. The first handset was launched at CES 2015 on the Kodak stand in South Hall 1, Booth 21818. There will be further product announcements across the second half of 2015 including a 4G handset, a tablet and a connected camera.
Kodak Business Centre, Hemel One, Boundary Way, Hemel Hempstead, Hertfordshire, HP2 7YU, England, 01442 261 122
Mr Keith Bowyer
Sales Operations Manager – EMEA
Mr Paul Davey
Marketing Manager – Digital Cameras, Camcorders & Inkjet Printers
Mr. Bob Gristock
Business Development Manager
Ms. Steven Keating
New Business Development Manager
Chief Marketing Officer & Senior Vice President, Corporate Marketing
**E-mail not verified, but matches company format.