Nikon | Company Profile, Marketing Contacts, Media Spend, Brands
Internationally known, Nikon manufactures and sells digital cameras and accessories
|Main Telephone||020 8541 4440|
|Main Fax||020 8541 4584|
Nikon ContactsContacts (5/9)
|Tim C.||Senior Product Manager||Surrey|
Sample of Associated Brands
|Sara M.||Marketing & Sponsorship Executive||Surrey|
|Amy W.||Senior Digital Content Editor||Surrey|
|Briony S.||Marketing Communications Executive||Surrey|
|Nina F.||Press Officer||Surrey|
|Nikon - Corp||******|
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Social, Digital Opps: Nikon taps SapientNitro in hopes of taking down rivals in shaky market
Opportunity: Digital, TV, Print, OOH, Social, Video, Sponsorship.
Company: Nikon manufactures and sells digital cameras and accessories.
Opportunity: Publicis Groupe’s Canon and Sony.
Nikon’s compact camera sales declined the same percentage, a market that has experienced sluggish growth since last year thanks to smartphone photography a fluctuation of the economy and strong competition within digital equipment.
Nikon has attempted to address this challenging market with innovative product launches and inspirational photographer-focused campaign launches, while rival Canon is upping marketing spend across digital, mobile and social channels in addition to diving deeper into B2B and mirror-less camera offerings. Sponsorship is also an important area of promotional expenses for this industry sector.
Nikon Europe launched a new website in Sept., www.europe-nikon.com, which receives around 2 million visitors per month.
Digital Breakdown: Nikon has increased its display advertising by more than 150% this year, compared to the same period (Jan-Nov) last year, according to Moat UK. However, Nikon still slight drags behind Canon in display and mobile, while Nikon blows Canon out of the water when talking about video advertising (21 video ads this year, compared to Canon’s 7 ads).
Across the 137 destinations Nikon’s creatives have appeared this year, 18% were published via some type of programmatic advertising. Key destinations were lifehacker.com, ephotozine.com, telegraph.co.uk and si.com.
Canon’s key publishers this year have been abeautifulmess.com, ephotozine.com, lifehacker.co.uk and realbusiness.co.uk, an obvious attempt to target artists, creative spirits and professional photographers.
Media Spend: After several consecutive quarters of media spend decline, Nikon spent 72% more during Q1 this year, compared to last year – hinting at a possible redirection in media spend strategy. Nielsen reports that Nikon spent £4.2m in 2013 and only £1.7m in 2014, due to declines in TV and cinema advertising.
Agency Roster: Jung von Matt was previously Nikon’s European retained creative agency, working with Blast Radius and Brands2Life. Doner handles the creative, according to TLO.
Nikon House, 380 Richmond Road, Kingston, Surrey, KT2 5PR, 020 8541 4440
Mr. Jeremy Gilbert
Group Marketing Communications Manager
Ms. Sara Marshall
Marketing and Sponsorship Executive
Mr. John Walshe