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Vivid Imaginations | Company Profile, Marketing Contacts, Media Spend, Brands

Vivid is a toy manufacturer based in the UK, and its products, which include licensed properties, are available in retailers across the UK.

Main Telephone 01483 449 944
Main Fax 01483 446 336
Primary Address
Ashbourne House
The Guildway
Guildford, Surrey GU3 1LS

Vivid Imaginations Contacts

Contacts (5/7)
Name Title City
Nick A. Chairman Surrey
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01483 449 944
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Ashbourne House
The Guildway
Guildford, Surrey

Jonathan B. Senior Vice President, International Sales Surrey
Emma W. International Licensing Director Surrey
Mary W. Marketing Director Surrey
Catherine S. Brand Manager Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Vivid Imag - Toy Range *******
Moshi Monsters - Moshling Mall *
Drumond Park - Prod Rge *******

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Drumond Park gains new MD, and Vivid Imaginations unveils marketing strategy

Subject: TV, Press, Digital, Kids/Children Marketing.

Company: Vivid Imaginations is a Surrey-based toy manufacturer, designer and distributor; and Drumond Park toys and games developer

Opportunity: This month, Ms. Jan Slecht has been appointed as managing director of Drumond Park, and Marcel Haarhuis has been appointed as international sales manager. This comes just months after Vivid Imaginations and Drumond Park merged, and Vivid took over the marketing, sales and distribution for all Drumond brands.

Drumond Games co-founder and marketing director Claire McCool explained that their appointments will enable the joint companies of Vivid and Drumon to “significantly increase [their] ability to sell [their] substantial repertoire of new and popular existing games, around the world.”

“We see their decision to join us as a powerful endorsement of the creative work we are doing and the future potential of our business internationally,” she added.

In light of these appointments and the recent merger, now is the time to jump on the vulnerability that exists as the companies adjust and their need for a cohesive marketing strategy. Approach Vivid with tactics for growth in light of the new union and inevitable marketing investments.

Keep in mind something Vivid’s marketing director said back in September as well. “Our overall goal for this year and beyond,” she stated, “is to become the number one boys' property. With new products expected to launch at key periods, it helps to keep things fresh and maintain the excitement.” The company just launched their Thunderbirds toy line.

Their focus is “all about innovation and making sure [they] put the best products out in the market”. She explained that they are also intent on listening to what their fans wan. “Social media has been a real driving force and a great tool to get immediate feedback and insights into what fans want,” she said. Upon the launch of the Thunderbirds toy line, they unveiled a TV campaign, and their plans also include a fully integrated strategy across TV, PR, digital and print. She added that they have plans to advertise throughout the rest of the year.

Decision Makers on the Move: In April, Vivid Promoted Eric Rossi to European managing director, adding the UK/Eire to his regional oversight that currently includes France and Belgium as well as Crayola European distribution.

His experience in “driving growth on Vivid's major in-house brands” and other areas of the business across EMEA, are likely to “play a key part in the further development of our business in the UK and across Europe,” according to CEO Paul Weston.

Kerry Paternoster was promoted to a marketing manager role in Michelle Goodisson , overseeing marketing for the toy and Drumond Park division.

Merger: In June, Vivid announced the merger of operations in the UK and Ireland with Drumond Park toys and games. This merger will create “the largest independent toy and games group in the UK market”, and thus grow leaps and bounds in product development. With new products, there will also be more marketing investment.

“This is a perfect merger for both companies as our strengths are totally complementary,” stated Paul Weston, Vivid CEO. “The new structure will enable us both to invest further in product development and marketing support while also providing customers with a streamlined logistics interface.”

Media Spend: Vivid increased its marketing spend by over 95% last year to £2.35m, up from £1.20m in 2013, according to Nielsen. TV was at the helm of this budget increase.

Agency Relationships: Drumond Park works with Google's WAA for creative on its Crayola brand.

Vivid Imaginations
Ashbourne House, The Guildway, Old Portsmouth Road, Guildford, Surrey, GU3 1LS, 01483 449 944

Mr. Jonathan Busher
Vice President, Sales

Ms. Mary Wood
Marketing Director

Ms. Kerry Paternoster **
Marketing Manager

Mr. Nick Thomas
Commercial Director

Drumond Park
PO Box 164, Hockley, Essex SS5 4BA, 01702 200 660

Ms. Claire McCool
Marketing Director & Co-founder, Drumond Park

Mr. Jan Slecht **
Managing Director

Mr. John Mariani **
Business Development Director

** Unable to confirm emails at this time; however, they match company format, so give them a try!