Hornby Hobbies Ltd | Company Profile, Marketing Contacts, Media Spend, Brands
Hornby manufactures model trains, which are sold worldwide.
|Main Telephone||01843 233 500|
|Main Fax||01843 233 513|
Hornby Hobbies Ltd ContactsContacts (4)
|Maxine S.||Online Marketing Manager||Kent|
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|Matt W.||Online Brand & Content Manager||Kent|
|Richard F.||Head, Digital Strategy||Kent|
|Richard V.||Head, Group Marketing||Kent|
|Hornby Hobbies - Toy Rge||*****|
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Review Imminent – Score 88: Struggling Hornby Hobbies gains head marketer
Subject: TV, Social Media, Digital, Q1 Planning, Online, Digital, Experiential.
Company: Hornby Hobbies Ltd (Winmo) manufactures model trains, which are sold worldwide.
losses to increase to around £5.5m-£6m, Horny Hobbies’ CEO Richard Ames plans to exit after nearly two years.
At the same time, the model train manufacturer made former became marketing manager last month.
The company's fiscal year ends in March, so spend the rest of the traditional Q1 period reaching out as you'll be more likely to secure a deal for this Christmas, when the company spends the majority of its media budget. Given Mr Venner’s experience in sponsorship and branding, and the company's recent entry into cinema and online gaming, sellers and agencies with these focuses in mind should have an advantage.
Experience: Mr Venner was originally appointed as group marketing manager was most recently heading up marketing, sponsorship and press relations for Streatham-Croydon Rugby Football Club.
Media Spend: Hornby Hobbies increased media spend during the first half of last year by 20% and 558% for traditional Q1 and Q2, respectively, according to Nielsen. Hornby has historically spent the most in Q4, which is no surprise with Christmas gifting driving sales over any other period in the year.
Hornby spent £555k in 2013 and only £263.8k in 2014, but with the first half of this year showing a positive increase, we can expect a return to TV advertising and higher annual spend this year.
Digital Breakdown: Moat UK reports that Hornby that out of the six standard ads run last year, 17% were mobile and 37% ran publisher-direct. The four destinations recorded were rmweb.co.uk, canterburytimes.co.uk, thanetgazette.co.uk and folkestoneherald.co.uk. The year before, the company only ran one ad with express.co.uk.
Agency Roster: Arena Media has handled media planning and buying since before 2011. Sassy Films created Hornby's TV ad the same year.
Hornby Hobbies Ltd
3rd Floor, The Gateway, Innovation Way, Discovery Park, Sandwich, Kent CT9 4JX, 01843 233 500
Mr Richard Venner
Head of Group Marketing
Mr. Jim Procter-Blain