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Emirates | Company Profile, Marketing Contacts, Media Spend, Brands




Emirates is headquartered in Dubai with offices in the London, England and around the world. Emirates is an award-winning international airline and aviation company.

Main Telephone 020 7808 0097
Main Fax 020 7808 0061
Primary Address
Gloucester Park
95 Cromwell Road
London, London SW7 4DL
England

Emirates Contacts

Contacts (4)
Name Title City
Laurie B. Vice President - UK & Ireland London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7808 0097
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Gloucester Park
95 Cromwell Road
London, London
SW7 4DL
England

Lauren C. Special Markets Manager London
Martin P. Sponsorship Controller London
Ian K. Head, Digital Marketing London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ecssr - Corp *
Emirates - Corp ********

Agency Relationships


Brand Agency Service From To
******** - **** ***** ***** ** Media Buying, Media Planning 2013 present

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Digital Opps: Emirates taps Amaze as global digital partner


Subject: B2B, Creative, Digital, TV

Company: Emirates Airline is an award-winning international airline and aviation company.

Opportunity:  The airline just appointed Amaze as its global digital agency partner, following a competitive tender process for a remit that includes dnata.com. The agency will first work on the Emirates web platform, providing a large-scale CMS rollouts and digital governance as part of a global expansion process.

After starting appointed the team to a global branding and creative account in August. In May, Etihad was in talks with agencies for its global direct marketing accounts, including CRM and e-mail marketing. There was so incumbent. 

After a June as its PR agency.

Marketing Strategy: The company's one-year old SVP of marketing Shane O'Hare has goals to reposition the brand with a large chunk of marketing cash in hand; reach out with ideas. Sponsorship is one strategy Etihad has used in the past. Nicole Kidman was recently featured in a campaign as the face of the luxury airline and global ambassador.

So far this year, Emirates Group has run 334 standard, 31 high impact and 39 video ads, according to Moat UK.  Of those run (<1% mobile), 65% were publisher-direct. Key destinations (1,619 in total) include kayak.co.uk, caliser.com, wired.com, youtube.com and earthcam.com. 

Last year, mobile made up 7% of destinations, unlike the <1% from this year. However, the airline ran only 85% of what has been recorded so far this year. 

Media Spend: Etihad upped its spend by 67.4% year-0ver-year in 2014 (£1.25m, compared to £746.4k in 2013.) These most recent numbers are more consistent with 2012 spend, which was £1.24m. Outdoor, Press and Radio saw the highest investments.

Emirates Airline
Gloucester Park, 95 Cromwell Road, London, SW7 4DL, England, 020 7808 0097

Mr. Martin Pullin
Sponsorship Controller
martin.pullin@emirates.com

Mr Tim Penrose
Online Product & Marketing Executive
tim.penrose@emirates.com