Emirates | Company Profile, Marketing Contacts, Media Spend, Brands
Emirates is headquartered in Dubai with offices in the London, England and around the world. Emirates is an award-winning international airline and aviation company.
|Main Telephone||020 7808 0097|
|Main Fax||020 7808 0061|
Emirates ContactsContacts (4)
|Laurie B.||Vice President - UK & Ireland||London|
Sample of Associated Brands
|Lauren C.||Special Markets Manager||London|
|Martin P.||Sponsorship Controller||London|
|Ian K.||Head, Digital Marketing||London|
|Ecssr - Corp||*|
|Emirates - Corp||********|
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Digital Opps: Emirates taps Amaze as global digital partner
Subject: B2B, Creative, Digital, TV
Company: Emirates Airline is an award-winning international airline and aviation company.
Opportunity: The airline just appointed Amaze as its global digital agency partner, following a competitive tender process for a remit that includes dnata.com. The agency will first work on the Emirates web platform, providing a large-scale CMS rollouts and digital governance as part of a global expansion process.
After starting appointed the team to a global branding and creative account in August. In May, Etihad was in talks with agencies for its global direct marketing accounts, including CRM and e-mail marketing. There was so incumbent.
After a June as its PR agency.
Marketing Strategy: The company's one-year old SVP of marketing Shane O'Hare has goals to reposition the brand with a large chunk of marketing cash in hand; reach out with ideas. Sponsorship is one strategy Etihad has used in the past. Nicole Kidman was recently featured in a campaign as the face of the luxury airline and global ambassador.
So far this year, Emirates Group has run 334 standard, 31 high impact and 39 video ads, according to Moat UK. Of those run (<1% mobile), 65% were publisher-direct. Key destinations (1,619 in total) include kayak.co.uk, caliser.com, wired.com, youtube.com and earthcam.com.
Last year, mobile made up 7% of destinations, unlike the <1% from this year. However, the airline ran only 85% of what has been recorded so far this year.
Media Spend: Etihad upped its spend by 67.4% year-0ver-year in 2014 (£1.25m, compared to £746.4k in 2013.) These most recent numbers are more consistent with 2012 spend, which was £1.24m. Outdoor, Press and Radio saw the highest investments.
Gloucester Park, 95 Cromwell Road, London, SW7 4DL, England, 020 7808 0097
Mr. Martin Pullin
Mr Tim Penrose
Online Product & Marketing Executive