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Halfords | Company Profile, Marketing Contacts, Media Spend, Brands

Halfords is a retailer of car parts, car enhancement, camping, touring, mobility and bicycles operating in Ireland and the UK. The company also provides MOT, service and repairs through their auto centers.

Main Telephone 01527 517 601
Main Fax 01527 513 529
Primary Address
Icknield Street Drive
Washford West
Redditch, Worcestershire B98 0DE

Halfords Contacts

Contacts (5/16)
Name Title City
Dennis M. Chairman Worcestershire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01527 517 601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Icknield Street Drive
Washford West
Redditch, Worcestershire
B98 0DE

Jonny M. Chief Financial Officer Worcestershire
Katrina J. Business Transformation Director Worcestershire
Jonathan C. Group Human Resources Director Worcestershire
Stefan W. Commercial Director, Halfords Autocentres Worcestershire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Halfords ********

Agency Relationships

Brand Agency Service From To
******** ***** ********** media buying & planning 2015 present
******** ********* Creative 2017 present

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Wheels in motion for women's cycling in the UK

Subject: Cycling, Women, New Business, B2B, Partnerships

Companies: Halfords and British Cycling’s Breeze

Women Cycling Promotion: Halfords, the largest bike retailer in the UK, is teaming with the British Women’s Cycling network Breeze to encourage women’s cycling and will be opening a Cycle Republic store on Margaret Street in London. According to an article on, “the Breeze network for women is the largest programme in Britain, designed specifically to get more women cycling.” There will be lots of promotional activity surrounding this partnership with bicycle maintenance workshops and events to raise awareness of their mission.

Halfords’ Commercial Director Emma Fox said in a public statement, “We want to break down the barriers by supporting networks like Breeze, stocking a wider range of female-specific products and helping women feel empowered to cycle. With these initiatives, we know there is a huge opportunity to appeal to more women and increase our market share by offering the most comprehensive range of women's bikes and accessories on the high street.”

Opportunity: With British Cycling’s goal “to get one million more women on bikes by 2020″, change is sure to come in the women’s cycling community within the next few years. Aside from this new business with Halfords, other partnerships could very well be forthcoming for Breeze.

Growth & Media Spend: According to Nielsen, Halfords’ retail Halfords’ online profile.

British Cycling
Stuart Street, Manchester, M11 4DQ
M: 0161 274 2046

Colin Humphreys
National Development Manager

Elizabeth Mather
Senior Marketing and Communications Officer
M: 0161 274 2013

Robert Meaden
Senior Communications Officer
M: 0161 274 2116

Kirsty McCaskill-Baxter
Communications and Public Affairs Manager
M: 0161 274 2115

Icknield Str., Washford West, Redditch, Worcestershire, West Midlands, B98 0DE
M: 01527 517 601

Matt Davies
M: 01527 517 601

Craig Matley
Digital Communications Coordinator & Assistant Product Manager
M: 01527 517 601

Tina Manning
Brand Manager
M: 01527 517 601

Clive West
Group Digital Director
M: 01527 517 601