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WH Smith | Company Profile, Marketing Contacts, Media Spend, Brands

WH Smith is a literary retailer. The company's chain of high street, railway station, airport, hospital and motorway service station shops offer books, magazines, newspapers, stationery and entertainment products.

Main Telephone 01793 616 161
Main Fax 01793 562 560
Primary Address
Greenbridge Road
Swindon, Wiltshire SN3 3LD

WH Smith Contacts

Contacts (5/6)
Name Title City
Stephen C. Chief Executive Officer Wiltshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01793 616 161
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Greenbridge Road
Swindon, Wiltshire

Vicki F. Marketing Manager Wiltshire
Laura W. Senior In-Store Marketing Executive Wiltshire
Francesca G. Content & Social Media Coordinator Wiltshire
Nicola H. Head, Communication & Corporate Responsibility Wiltshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
WH Smith - Prod Rge *******

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Focus on travel saving high street slump at WH Smith

Subject: TV, Digital, In-Store, Travel.

Company: WH Smith

Opportunity: High street sales are April.

Travel-based stores are still leading the way, as the amount of travellers keeps growing and the retailer cured consumers' sweet teeth and matched demand for travel essentials and digital accessories. They are seeing a positive reaction to the expansion of the Lindt and Thorntons boxed chocolates, new travel ranges as well as a refreshment of the new Food to Go offer. This focus on profit rather than high street sales is benefiting the retailer and is a trend that will continue as they expect full-year results to see pre-tax profit up 6.7% to £119.5 million.

The retailer sees many opportunities for growth this year and plans to invest in new space in Travel and to launch 25 new units in the UK this year, including 4 in air, 11 in hospitals, and 10 in rail. (research here)

Historical Struggle: Total group sales were up 1% but LFL were flat in the most recent quarter, a similar trend to what was reported during the six months to 28th February, which saw flat group total sales and LFL down 2%. These was blamed on challenges in the books market.

Media Spend: The company spent £4.66  million in total measured media last year, which was about the same as 2013 media spending, according to Nielsen.

Agency Roster: WH Smith works with Carat London for media planning and buying, according to TLO. TV and Press were the main areas.

WH Smith
Greenbridge Road,  Swindon, Wiltshire, SN3 3LD, England, 01793 616 161

Mr. Stephen Clarke
Chief Executive

Mr. Angus Hayman
eCommerce Director

Ms. Laura Wildish
Marketing Manager

Mr. Paul Tavener
Group Brand Director

Carat London
10 Triton Street, Regent's Place, London, NW1 3BF, England, 020 7430 6000

Mr. Balazs Ordodi
Digital Account Executive