WH Smith | Company Profile, Marketing Contacts, Media Spend, Brands
WH Smith is a literary retailer. The company's chain of high street, railway station, airport, hospital and motorway service station shops offer books, magazines, newspapers, stationery and entertainment products.
|Main Telephone||01793 616 161|
|Main Fax||01793 562 560|
WH Smith ContactsContacts (5/9)
|Stephen C.||Chief Executive Officer||Wiltshire|
Sample of Associated Brands
|Vicki F.||Marketing Manager||Wiltshire|
|Elizabeth S.||Marketing Manager||Wiltshire|
|Sian T.||Website & eMail Marketing Assistant||Wiltshire|
|Laura W.||Senior In-Store Marketing Executive||Wiltshire|
|WH Smith - Prod Rge||*******|
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Focus on travel saving high street slump at WH Smith
Subject: TV, Digital, In-Store, Travel.
Company: WH Smith
Opportunity: High street sales are April.
Travel-based stores are still leading the way, as the amount of travellers keeps growing and the retailer cured consumers' sweet teeth and matched demand for travel essentials and digital accessories. They are seeing a positive reaction to the expansion of the Lindt and Thorntons boxed chocolates, new travel ranges as well as a refreshment of the new Food to Go offer. This focus on profit rather than high street sales is benefiting the retailer and is a trend that will continue as they expect full-year results to see pre-tax profit up 6.7% to £119.5 million.
The retailer sees many opportunities for growth this year and plans to invest in new space in Travel and to launch 25 new units in the UK this year, including 4 in air, 11 in hospitals, and 10 in rail. (research here)
Historical Struggle: Total group sales were up 1% but LFL were flat in the most recent quarter, a similar trend to what was reported during the six months to 28th February, which saw flat group total sales and LFL down 2%. These was blamed on challenges in the books market.
Media Spend: The company spent £4.66 million in total measured media last year, which was about the same as 2013 media spending, according to Nielsen.
Agency Roster: WH Smith works with Carat London for media planning and buying, according to TLO. TV and Press were the main areas.
Greenbridge Road, Swindon, Wiltshire, SN3 3LD, England, 01793 616 161
Mr. Stephen Clarke
Mr. Angus Hayman
Ms. Laura Wildish
Mr. Paul Tavener
Group Brand Director
10 Triton Street, Regent's Place, London, NW1 3BF, England, 020 7430 6000
Mr. Balazs Ordodi
Digital Account Executive