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Spar Food Distributors | Company Profile, Marketing Contacts, Media Spend, Brands

SPAR is an international chain of grocery stores.

Main Telephone 0208 426 3700
Main Fax 020 8426 3701
Primary Address
Hygeia Building
66-68 College Road
Harrow, Middlesex HA1 1BE

Spar Food Distributors Contacts

Contacts (5/6)
Name Title City
Susan D. Marketing Director Middlesex
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0208 426 3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hygeia Building
66-68 College Road
Harrow, Middlesex

Amrit R. Senior Brand Manager Middlesex
Olivia B. Senior Brand Manager - Fresh & Frozen Middlesex
Laura M. Senior Marketing Manager Middlesex
Debbie R. Managing Director - UK Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Spar - Corp *******

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Predicted: Spar Food hired The Common Good to develop new digital strategy

Subject: Mobile, Digital, Promotional, In-Store, PR, Sponsorship, Social, Mobile. 

Company: Spar Food Distributors is now the world's largest international food retail chain.

Predicted Opp: Handed a score of 81% in May, we expected SPAR UK to appoint a new agency between November and February this year.

It turns out SPAR UK tapped Manchester-based agency The Common Good in Oct. to deliver a new digital strategy and launch a new mobile first website in early November. 

Even if we are slightly delayed in relaying this information to you, we weren’t wrong to tell you in early Nov. that you should be going after SPAR to secure their business. The company could very much still be interested in agency relationships outside of digital. Therefore, agency readers continue to reach out. Sellers, go after 2016 digital media, search and TV buys. 

Marketing Strategy: Following several new leadership appointments in January as part of its new Global Retail Insights Initiative, which is intended to address client demand for in-store and omni-channel optimisation, Spar Food started seeing an increase in online and mobile-derived traffic. 

The company knew it was imperative to engage with Millennials through mobile and digital activity, supporting Spar’s brand positioning and key values of being fresh, local and delivering quality service and products. The digital ‘Shop & Win’ campaign, launched prior to The Common Good joining the initiative and managed in collaboration with promotional strategy and shopper activation agency Blue Chip, saw redemption rates hit 20%, with a specific target audience of 20-44 year old females.

This campaign spanned TV and digital media. The company also launched a hyperlocal search campaign in Northern Ireland which led to a month-on-month click through increase of 26%. Expect more activity similar to this, with an increased focus on shopper marketing, in-store experiential marketing and social media.

Agency Roster: Spar appointed Aduro Communications to increase awareness of its wine range in late May. Omnicom's Fishburn is the incumbent on the PR account and will continue to handle crisis communications (note that Fishburn is  SPAR UK's retained media agency in 2010.

Spar Food Distributors
Hygeia Building, 66-68 College Road, Harrow, Middlesex, HA1 1BE, 020 8426 3700

Mr. Philippe Rondepierre
Head, Marketing