Back to All Companies

Lidl | Company Profile, Marketing Contacts, Media Spend, Brands




German-based Lidl is a global discount supermarket chain.

Main Telephone 020 8971 1100
Main Fax 020 8971 1119
Primary Address
19 Worple Road
Wimbledon
London, London SW19 4JS
England

Lidl Contacts

Contacts (5/12)
Name Title City
Christian H. Chief Executive Officer- UK London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8971 1100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19 Worple Road
Wimbledon
London, London
SW19 4JS
England

Robert R. Chief Operating Officer London
Adam R. Information Technology Director London
Georgina O. Manager, Public Relations London
Dean T. Advertising Procurement & Senior Marketing Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lidl - Corp ********

Agency Relationships


Brand Agency Service From To
**** - **** ********** Creative unknown present
**** - **** ******* Media Buying, Media Planning 2015 present
**** - **** **** social 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer- UK of Lidl?

Who is the marketing contact for Retail Stores & Chains in London

What is the email of the Chief Operating Officer of Lidl?

What is direct phone of the Information Technology Director of Lidl?

Who is the Creative agency of Lidl?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Top Q2 Clothing & Accessories spenders con't...


We gave you a taste of the top Q2 clothing & accessory spenders earlier this week, but wanted to end 2016 with a few more in case you're looking for extra leads to go after before 2017.

We won't be publishing again until 3 Jan., but we'll have plenty of opportunities you've likely missed displayed on the home page until then.

From Winmo and the WinmoEdge team, we wish you a very Happy Christmas and New Year!

 

 

​Freemans Grattan Holding (Otto Group )

Opportunity: Spent £1.92m in the category during Q2 , mostly in TV.

Media Buyer:  shabina.shafiq@fgh-uk.com

Sainsburys

Opportunity: Recently Wieden & Kennedy's grocery advertising responsibilities. Sellers should gear up for next year's spending ahead of back-to-school and spring's homeware industry peak.

During the first half of 2016, Sainsbury's spent around £9.2m on its general product ranges including homewares. The retailer spent around £3.6m on its Tu clothing line during this time, with £1.6m during Q2.

Media Buyers: Mr. Tom Stimpfig, Broadcast Planner & Buyer, martin.obrien@phdmedia.com

River Island

Opportunity: The vulnerable account  spent £1.5m during Q2, mainly on TV.  Another £644k was spent on digital, mainly desktop, during this time, according to Pathmatics. Most of this spend share was put towards direct publishing on asos.com. However, Videology led to ads appearing on publishers such as news.yahoo.com, msn.com and aol.co.uk. 

Media Buyer: Ms. Jodie Miles, Partnerships Account Director, jodie.miles@mindshareworld.com

Skechers

​Opportunity: Spent £1.4m in the category during Q2, mostly on TV.  The back-to-school season is the biggest retail event of the year for the shoe brand, but school-aged children, parents and sneaker-enthusiast millennials are advertised year-round. Q2 is often when new Spring and Summer lines are released, so be sure you benefit from revenue being spent in Q2 and know that Q3 will likely be even bigger. 

Skechers spent £42k on digital during Q2 this year, nearly all on desktop and site-direct. Top sites were whatculture.com, sheknows.com and softonic.com. 

Media Agency: MEC handles media planning and buying. 

Contact: Brett Worth, Performance Sales & Marketing UK & Ireland, brettw@eu.skechers.com

Rolex

Opportunity: Spent £1.3m during Q2 this year, mostly on press with TV and online marketing filling in the gaps. Rolex spent another £153k on digital in Q2, according to Pathmatics. Most of this was site-direct in desktop publishers including ted.com, cnn.com and euronoews.com.

Q2 is also prime time for planning ahead of bigger Q4 pounds. Sponsorship is always on the table. Luxury-focused sellers should try for revenue year-round. 

Media Buyer: ​Mr. Nathan Guinea Global Account Director nathan.guinea@mindshareworld.com

PANDORA

Opportunity:  The former McCann London to launch a Spring and Summer 2017 global ad campaign, covering above-the-line activity. Sellers should be going after imminent Q1 spending ahead of Valentine's Day, but remember the brand spends more than a million each quarter and several million in Q4. 

In Q2 this year, the jewellery brand spent £1.3m during, mainly in outdoor and press. 

The SS17 ad campaign will be PANDORA's first mark on its ploy to celebrate female empowerment through jewellery, so female-focused sellers, as well as male-gifter-focused sellers should have a lot of opportunity. 

Media Buyer: Ms. Rachel Maxwell, Planner Buyer, rachel@creamuk.com

Asda

Opportunity:  On the heels of Christmas spending, Asda will begin gearing up for prime grilling and picnic seasonal spend in Q2 and Q3. This Q2, Asda spent £1.1m, mostly in press but TV and radio made up a large amount as well.

Per Pathmatics, the retailer spent £5.7m on digital ads in Q2, most of them advertising new spring attire and outdoor accessories.  About a million of this represented George ads. Most spending was site-direct on mums.net, youtube.com and moneywise.co.uk.

Those with audiences consisting of many females and mums should have an advantage. 

Media Buyer: Ms. Victoria Bickle, Managing Partner, victoria.bickle@blue449.com

Chanel

Opportunity:  Named its first global creative AOR, RKCR/Y&R, in Q1, then spent £996k in Q2, mostly in press. Another £330k was spent on digital, mainly video ads running site-direct. Chanel had only spend a third as much the year before. Overall, Chanel spent £4m on digital this year -- more than four times what was spent in 2015, so there is lots of new digital revenue ahead. Top sites were youtube.com, stylist.co.uk and marieclaire.co.uk. 

Those with luxury, upper/middle-class men and women with an interest in high fashion, should be already going after the brand. Chanel has only recently gone after a younger audience, but previously was more appealing to 50+ women.

Media Buyer: Ms. Mitusha Lakhani Account Director seb.lear@mindshareworld.com

​Louis Vuitton

Opportunity:  CD spent £942k during Q2, mostly on press. Another £1.8m was spent on digital during the quarter, according to Pathmatics. This was up from just £42k spent in Q2 2015. Most of this year's spend was on desktop and site-direct, on destinations like youtube.com, telegraph.co.uk and dailymail.co.uk.  Q2 is when the brand typically launches new summer fragrances and accessories, targeting Gen-X females. 

LV spent just £918k in Q2, mostly online, but just a few thousand pounds on digital. However, LV will likely increase digital advertising moving foward to target more millennials than Gen-X and Boomers. 

Media Buyer: Ms. Emily Bray Business Director, emily.bray@krmediacom.com

Lidl

Opportunity: Spent £944k on clothing ads -- mostly in TV, and another million on digital in Q2 this year, according to Nielsen and Pathmatics, respectively.  This year's digital ads were mainly desktop with 20% on mobile.

Most spend share was on direct, but DSPs DoubleClick, MediaMath and TubeMogule took up 26% of impressions and Google's ad network took up 29%.  Top destinations were wp.pl, dailymail.co.uk and mumsnet.com. 

Sellers with a lot of mums and parents should have an advantage as they look for kids clothing, such as 'maritime chic' items, as whether begins to warm up. 

Media Buyer: Ms. Clare Deloford Digital Development Associate Director lucy.wetton@smvgroup.co.uk