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Cartier | Company Profile, Marketing Contacts, Media Spend, Brands




French retailer Cartier produces luxury jewelry, watches, and accessories for men and women.

Main Telephone 020 7408 5700
Main Fax
Primary Address
175-177 New Bond Street
London, London W1S 4RN
England

Cartier Contacts

Contacts (5)
Name Title City
Caroline F. Marketing & Communications Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7408 5700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175-177 New Bond Street
London, London
W1S 4RN
England

Clemence G. Deputy Manager London
Sophie T. High Jewellery Product Manager London
Sergey K. Marketing Manager, Fragrance & Eyewear London
Laurent F. Managing Director - Cartier UK London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cartier Jewellers - Prod Rge *******

Agency Relationships


Brand Agency Service From To
******* ********* - **** *** **** *** Media Buying, Media Planning 2016 present

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WinmoEdge

Digital, ATL Opps: Richemont puts global media planning, buying in review


Subject: Luxury, Digital, Video, Social, Female Engagement.

CompanyMontblanc.

Opportunity: Put its $400m global media planning and buying account up for review, putting incumbent Publicis Media (now consolidated into OptimediaBlue449) on the defence. Zenith handled the European media account. This is on the heels of several profit warnings with the most recent one saying profits would be down by 45% for the six months to 30 September. 

Earlier this year, its brand VAI after appointing Georgia Noutsi as marketing director, so agencies may have had a heads up on this one. Regardless, Richemont tends to split creative per brands, so agencies of various types could win new business on a brand level before the end of the year. Reach out to in-house decision makers listed below.

Sellers should know that the brands, especially Jaeger-LeCoultre, have increased digital ad spend significantly this year, still favouring site-direct over indirect publishing. Be sure to reach out ahead of higher spending as we head into the gifting season and ahead of Valentine's Day. 

Additional Information

Media Spend: Richemont spent £1.5m last year, down from £3.3m recorded in 2014, according to Nielsen. Montblanc spent £260k on print and digital media in 2014, with peak spending periods occurring in Q2 and Q4. Last year followed a similar strategy, with an increase in digital and a change to more site direct instead of programmatic. Cartier spent £4.4m in 2015, down from £6.2m in 2014. 

Target Audience: High-end, affluent consumers.

Competitors: Gucci, Louis Vuitton

Digital Breakdown: Per Pathmatics, Montblanc has spent £14k on digital advertising so far this year (most spend put towards site-direct) appearing on sites gq-magazine.co.uk, esquire.co.uk and express.co.uk. The brand had no activity recorded last year. 

Cartier has spent £364k, mostly in desktop with a large amount in video - all site-direct. Bloomberg got all the video ads and the majority of desktop. Telegraph.co.uk andvogue.co.uk also saw some desktop ads. During the same period last year, the brand spent half as much on digital, but put most of it on video. 

Van Cleef & Arpels has spent £55k so far, running most site-direct, up from £49k in 2015. Top desktop destinations were nytimes.com, ft.com and cntraveller.com. 

Piaget has spent £6.5k so far (mainly site-direct on tatler.com and vanityfair.com), compared to £47k spent last year.

Vacheron Constantin has spent £23k so far (all site-direct) on destinations including ft.com, nytimes.com and wallpaper.com. During the same period last year the brand spent £37k, mostly in video. 

Jaeger-LeCoultre has spent £2.2m this year, mainly on desktop with a large portion on video. Most of this were site-direct, with 41% of video spend directed to Google's ad network. Top desktop sites including youtube.com, nationalgeographic.com and natgeotv.com. The brand spent just £82k last year, mostly on video. 

Richemont
‚ÄčAvery House
1 - 3 Avery Row,
London W1K 4AJ England

Ms Georgia Noutsi
Marketing Director UK
georgia.noutsi@montblanc.co.uk

Mr Michael Perry
Global Head of Digital at Alfred Dunhill
michael.perry@dunhill.com

Ms. Raphael Mingam
‚ÄčMarketing & Media Director - UK 
raphael.mingam@cartier.com 

Mr Adam Fine
Chief Marketing Officer, Alfred Dunhill
adam.fine@dunhill.com