Cartier | Company Profile, Marketing Contacts, Media Spend, Brands
French retailer Cartier produces luxury jewelry, watches, and accessories for men and women.
|Main Telephone||020 7408 5700|
Cartier ContactsContacts (5)
|Caroline F.||Marketing & Communications Director||London|
Sample of Associated Brands
|Clemence G.||Deputy Manager||London|
|Sophie T.||High Jewellery Product Manager||London|
|Sergey K.||Marketing Manager, Fragrance & Eyewear||London|
|Laurent F.||Managing Director - Cartier UK||London|
|Cartier Jewellers - Prod Rge||*******|
Who is the Marketing & Communications Director of Cartier?
Who is the marketing contact for Retail Stores & Chains in London
What is the email of the Deputy Manager of Cartier?
What is direct phone of the High Jewellery Product Manager of Cartier?
Who is the Media Buying, Media Planning agency of Cartier?
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Digital, ATL Opps: Richemont puts global media planning, buying in review
Subject: Luxury, Digital, Video, Social, Female Engagement.
Opportunity: Put its $400m global media planning and buying account up for review, putting incumbent Publicis Media (now consolidated into OptimediaBlue449) on the defence. Zenith handled the European media account. This is on the heels of several profit warnings with the most recent one saying profits would be down by 45% for the six months to 30 September.
Earlier this year, its brand VAI after appointing Georgia Noutsi as marketing director, so agencies may have had a heads up on this one. Regardless, Richemont tends to split creative per brands, so agencies of various types could win new business on a brand level before the end of the year. Reach out to in-house decision makers listed below.
Sellers should know that the brands, especially Jaeger-LeCoultre, have increased digital ad spend significantly this year, still favouring site-direct over indirect publishing. Be sure to reach out ahead of higher spending as we head into the gifting season and ahead of Valentine's Day.
Media Spend: Richemont spent £1.5m last year, down from £3.3m recorded in 2014, according to Nielsen. Montblanc spent £260k on print and digital media in 2014, with peak spending periods occurring in Q2 and Q4. Last year followed a similar strategy, with an increase in digital and a change to more site direct instead of programmatic. Cartier spent £4.4m in 2015, down from £6.2m in 2014.
Target Audience: High-end, affluent consumers.
Competitors: Gucci, Louis Vuitton
Digital Breakdown: Per Pathmatics, Montblanc has spent £14k on digital advertising so far this year (most spend put towards site-direct) appearing on sites gq-magazine.co.uk, esquire.co.uk and express.co.uk. The brand had no activity recorded last year.
Cartier has spent £364k, mostly in desktop with a large amount in video - all site-direct. Bloomberg got all the video ads and the majority of desktop. Telegraph.co.uk andvogue.co.uk also saw some desktop ads. During the same period last year, the brand spent half as much on digital, but put most of it on video.
Van Cleef & Arpels has spent £55k so far, running most site-direct, up from £49k in 2015. Top desktop destinations were nytimes.com, ft.com and cntraveller.com.
Piaget has spent £6.5k so far (mainly site-direct on tatler.com and vanityfair.com), compared to £47k spent last year.
Vacheron Constantin has spent £23k so far (all site-direct) on destinations including ft.com, nytimes.com and wallpaper.com. During the same period last year the brand spent £37k, mostly in video.
Jaeger-LeCoultre has spent £2.2m this year, mainly on desktop with a large portion on video. Most of this were site-direct, with 41% of video spend directed to Google's ad network. Top desktop sites including youtube.com, nationalgeographic.com and natgeotv.com. The brand spent just £82k last year, mostly on video.
1 - 3 Avery Row,
London W1K 4AJ England
Ms Georgia Noutsi
Marketing Director UK
Mr Michael Perry
Global Head of Digital at Alfred Dunhill
Ms. Raphael Mingam
Marketing & Media Director - UK
Mr Adam Fine
Chief Marketing Officer, Alfred Dunhill