Interflora | Company Profile, Marketing Contacts, Media Spend, Brands
Interflora is one of the world's largest and most popular flower delivery network. In addition to flowers, the company delivers plants, wedding bouquets, and other gifts through telephone, online, and mobile operations.
|Main Telephone||01529 304 141|
|Main Fax||01529 307 676|
Interflora ContactsContacts (5/6)
Sample of Associated Brands
|Lyn D.||Director, Brand & Marketing||Lincolnshire|
|Erica N.||Senior Brand Manager||Lincolnshire|
|Kate M.||Brand Manager||Lincolnshire|
|Jodi C.||Digital Marketing Manager||Lincolnshire|
|Interflora - Florists||*******|
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Digital Blooms: Flowers Direct increases online presence for vibrant results
Subject: Delivery, Mail-Order, Digital, eCommerce, Print, Design, Social Media, Direct Marketing, Flowers, Gifting
Brand: Flowers Direct, subsidiary of Interflora, was originally set up in 2002 as an online floral gift business, but through acquisition, took on a florist membership network across the UK.
Opportunity: After drastically boosting digital this year, the flower company was recently ranked as the #6 top advertiser for gifts and occasions on Shutterstock and Giftcave, Flowers Direct is showing no signs of killing its online garden anytime soon.
It appears Interflora is increasing digital across its brand list. Just Hub as its creative AOR and DV predicted an integrated digital focus. Also note, the parent company recently promoted Head of sales and marketing Lyn Davies to director of Interflora consumer so marketing shake-ups could occur in the future.
Online, mobile and social sellers should shoot to grab this bouquet immediately as Q4 festivities are fast approaching, followed by Q1 holidays like Mothers' Day and Valentine's Day. Appeal to florists and flower lovers alike and pitch high ROIs from a programmatic strategy.
Media Spend: Parent company Interflora spent over £1.2 million on media primarily across TV, direct mail and radio with some put towards press and digital. Similar spending is occurring this 2016 with less in radio and peak periods include Q1 and Q4.
Digital Breakdown: Per Pathmatics, since January Flowers Direct has spent over £80.8k on desktop ads that generated over 31m impressions. All were placed programmatically with DSP. The majority (99%) of its site presence went to ebay.co.uk with lastminute.com picking up the rest. In 2015, the company had put nothing towards digital so this is a definitive increase.
Competition: Include Euroflorist, FloraQueen and the flower expert.
Agency Roster: The Hub Agency covers creative for its sister brand, Flying Flowers.
Lincolnshire NG34 7TB
T: 01529 304 141
Mr Tom Barker
Online Marketing Manager
Ms Karla Sloggett
Marketing Manager - Flying Flowers & Flowers Direct
Mr Michael Barringer
Marketing Director - Flying Flowers