B&Q | Company Profile, Marketing Contacts, Media Spend, Brands
B&Q, headquartered in Hampshire, is a leader home improvement and garder centre retailer. The company operates over 300 stores in the UK and Ireland.
|Main Telephone||0 333 0143 098|
|Main Fax||023 8025 7480|
B&Q ContactsContacts (5/9)
|Christian M.||Chief Executive Officer||Hampshire|
Sample of Associated Brands
|James A.||Director, Integrated Communications||Hampshire|
|Andy G.||Director, Omni-Channel||Hampshire|
|Richard S.||Customer & Marketing Director||Hampshire|
|Chris G.||Director, Brand, Proposition & Insight||Hampshire|
Who is the Chief Executive Officer of B&Q?
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Female Engagement Opps: B&Q readies for Q4 and Q2 TV, digital spending
Subject: TV, Digital, Social, Online, Q2.
Company: B&Q is a leader home improvement and garder centre retailer.
Opportunity: Chief Digital & Information Technology Officer Steve Willett told investors earlier this year that B&Q had been "moving up the volume of digital marketing for very positive results," which has translated to Pathmatics to mean a stronger emphasis on display and moving away from as much video.
Last year, the company spent £1.77m on digital during the first three quarters, which has decreased to £1.23 this year so far. Spending was more prominent during the spring than last year, but desktop remains skewed towards site-direct and video running mostly (89%) through the DSP Videology.
While the company spent £524k in Q4 last year hinting at upcoming revenue this quarter, remember that planning will be underway ahead of the peak renovation season next Spring. TV, radio, press and outdoor pillars will also see larger expenditures in both Q4 and Q2. B&Q has raised female-engagement advertising efforts , so those with this audiences should have an advantage.
The first half of 2017 should also see a new serious of mobile apps and websites roll out, so look for a slight shift in search and digital marketing then. Although Kingfisher recently put its MEC since 2011.
Media Spend: Spent £63m last year, up from £54m in 2014, according to Nielsen. Top spending was in TV in Q2 and Q4.
Digital Breakdown: B&Q spent £1.1m on desktop ads so far this year (161m impressions), up from £476k (53m impressions) spent in this area during the same period last year. Meanwhile, video went from reaching £1.3m last year(126m impressions) to only £160k this year (17m impressions).
Top desktop sites this year were dailymail.co.uk, ebay.co.uk and telegraph.co.uk. Top video sites this year were msn.com, aol.com and youtube.com.
Chestnut Avenue Eastleigh,
Hampshire SO53 3LE England
023 8069 0000
Mr Richard Sherwood
Customer & Marketing Director
Mr. Michael Durbridge
Director, Omni Channel, B&Q
Mr. Richard Chambers