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B&Q | Company Profile, Marketing Contacts, Media Spend, Brands




B&Q, headquartered in Hampshire, is a leader home improvement and garder centre retailer. The company operates over 300 stores in the UK and Ireland.

Main Telephone 0 333 0143 098
Main Fax 023 8025 7480
Primary Address
B&Q House
Chestnut Avenue
Eastleigh, Hampshire SO53 3LE
England

B&Q Contacts

Contacts (5/10)
Name Title City
Christian M. Chief Executive Officer Hampshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0 333 0143 098
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: B&Q House
Chestnut Avenue
Eastleigh, Hampshire
SO53 3LE
England

James A. Director, Integrated Communications Hampshire
Andy G. Director, Omni-Channel Hampshire
Richard S. Customer & Marketing Director Hampshire
Chris G. Director, Brand, Proposition & Insight Hampshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tradepoint ******
B&Q ********

Agency Relationships


Brand Agency Service From To
*&* *** ****** ******* Media Buying, Media Planning 2011 present
********** *** ****** ******* Media Buying, Media Planning 2011 present

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WinmoEdge

Q4 Opps: Former Account in Jeopardy owner Kingfisher to consolidate media buying


 

Subject: Digital, Radio, Outdoor, TV, Online, Female Engagement. 

Company: ScrewFix.

Opportunity: The former vulnerable account's owner has put its £60m media buying business into review as part of a planned Europe-wide consolidation.

The review, which is reportedly still in the early stages, will include all Kingfisher brands, including B&Q and ScrewFix and is in line with CEO Véronique Laury's "One Kingfisher" strategy. Kingfisher has not reviewed media since 2012, when MEC won Screwfix, adding to the agency's responsibilities for B&Q. 

This is on the heels of reporting flat sales last year and bolstering its marketing team by hiring former McDonald's C-suite officer Pierre Woreczek as chief customer officer as well as a slew of B&Q marketing shifts. (more Partners Andrews Aldridge to handle its customer experience business in February.

B&Q has raised female-engagement advertising efforts in the last six months, so line up for revenue approaching in Q2 and Q4 this year. 

Additional Information

Media Spend: B&Q spent £62.2m last year with increases in TV, radio, outdoor and door drop. Kingfisher uses outdoor, radio, targeted marketing, value perception ploys, in-store price messaging. Q2 and Q4 are the biggest pushes. Screwfix spent £15m last year, down from £17m in 2014, where TV, press and direct mail take the lead. 

Digital Breakdown: Moat reports that Kingfisher and B&Q have run 140 standard ads with 1,301 publishers in the last 12 months, slightly less than the year prior. Of those, 6% were published site-direct. Kingfisher also ran 171 high impacts and 35 video ads. Top destinations included thesimsresource.com, totaljob.com and unrealitytv.co.uk.

ScrewFix has run 75 ads with 283 publishers during this time, 34% of which were published site-direct. The brand also ran seven video ads. Top destinations were bognor.co.uk, live.com and skysports.com. 

Kingfisher
Paddington Centre, 3 Sheldon Square, Paddington, London, W2 6PX, 020 7372 8008

Mr Pierre Woreczek 
Chief Customer Officer
pierre.woreczek@kingfisher.com

Mr John Mewett
Marketing Director, ScrewFix
john.mewett@screwfix.com

Mr. Michael Durbridge
Director, Omni Channel, B&Q
michael.durbridge@b-and-q.co.uk