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Aquascutum | Company Profile, Marketing Contacts, Media Spend, Brands

British luxury clothing and accessory retailer Aquascutum operates stores in several countries.

Main Telephone 0203 551 6400
Main Fax
Primary Address
43 Great Marlborough Street
London, London W1F 7JL

Aquascutum Contacts

Contacts (4)
Name Title City
Philip B. Chief Operating Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0203 551 6400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 43 Great Marlborough Street
London, London

Serena F. eCommerce Manager London
Kelly J. Merchandise Manager London
Kristel P. Public Relations & VIP Relations Coordinator London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aquascutum *

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Can Aquascutum Finally Make Profit?

Subject: Digital, Mobile, Luxury, Struggle

Company: Aquascutum, a British luxury retailer.

Opportunity: Following last year’s appointment of the retailer’s first CEO, Aquascutum continues to struggle in sales since 2012, leaving room for a chance the retailer will create a CMO position and hire its first media agency in the next 12 months.

Struggle: The retailer saw sales drop by 23% to £6.8m, down from £8.8m the previous year, during the 12 months to March 31, 2014. The company blamed this on its strategy to “focus on the elevation of the brand and a full-price retail channel” and three outlet store closures during the period. This follows a £2.5m loss in its first trading year posted in Feb. 2014.

This year, Aquascutum plans to increase its wholesale sales by 300% and grow turnover across all channels this year with new store openings and new collections. The retailer plans to relaunch its website in March. (research here)

Decision Maker: Elise Hamer was appointed as CEO, a newly created role, in Oct.

Agency Roster: In Art Partner.

57 Broadwick St, London, WF1 9QS, England, 0203 551 6400

Mr Martin Connolly
Human Resources Manager

Elise Hamer**
Senior Marketing & PR Executive

7 Burnham Street, Kingston-upon-Thames, London, KT2 6QR, +44 (0) 845 006 0709

**Emails follow company format, but have not been verified at the time of publication