Barratt Developments | Company Profile, Marketing Contacts, Media Spend, Brands
Barratt Developments is one of the largest residential property development companies in the UK.
|Main Telephone||020 7299 4898|
|Main Fax||020 7299 4851|
Barratt Developments ContactsContacts (5/6)
|David T.||Chief Executive Officer||London|
Sample of Associated Brands
|Shane L.||Manager, Digital Project||London|
|Michelle H.||Manager, Marketing||London|
|Jeremy H.||Group Head, Sales & Marketing||London|
|James W.||Head, Digital, Media & Analysis||London|
|Barratt Homes - Ser Rge||*******|
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Digital, AdTech Opps: Barratt Homes to enter planning period in Q4
Subject: Display, TV, Digital, Online, Social, Programmatic.
Brand: Barratt Homes, part of Barratt Developments plc
Opportunity: Despite cutting share of voice in half year-over-year, Barratt still ranks #5 on Moat for top household services display advertisers in the UK. Kingfisher and B&Q took first and second place, respectively.
The decline in ad destinations, going from over a thousand to just under 600, is coupled with an increase in programmatic activity this year. This is likely correlated to the EU referendum and uncertainties now faced as a result, however Barratt still saw strong consumer demand during the year ending 30 June 2016.
Sellers - now in the start of a new fiscal year, Barratt needs your help spending its new budget wisely. Emphasise that digital, online and above-the-line marketing may be necessary to lock in a younger audience and those millennial home buyers. However, Barratt has found recent success with a focus on the retirement market and over-55s.
Q1 and Q3 are the highest spending periods, so if you miss your chance come October, be sure you're part of planning talks in Q4. Carat Manchester handles media planning and buying.
Media Spend: Spent: £3.4m in total measured media last year, according to Nielsen. This was slightly down from the £4.5m spent in 2014. Radio, press, digital and outdoor are the key pillars.
Digital Breakdown: So far this year, Barratt has run 104 standard display ads with 574 publishers. Of those, 17% were published site-direct versus programmatically. Top display destinations overall have included iwcp.co.uk, docbrown.info and espc.com. Barratt has also run nine high impacts.
In comparison, the brand ran 25 standard display ads with 1,104 publishers during the same period last year. Of those, 36% were published site-direct and top destinations included thesalarycalculator.co.uk, housepricecrash.co.uk and orange.co.uk.
Kent House 1st Floor
London, W1W 8AJ England
020 7299 4898
Mr Jeremy Hipkiss
Group Head, Sales & Marketing
Ms. Ceri Pearce
Group Head, Marketing