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Trinity Mirror Plc | Company Profile, Marketing Contacts, Media Spend, Brands

Trinity Mirror plc is a multimedia holding company. The company publishes various magazines, as well as nationally and regionally distributed newspapers.

Main Telephone 020 7293 3000
Main Fax 020 7293 3405
Primary Address
One Canada Square
Canary Wharf
London, London E14 5AP

Trinity Mirror Plc Contacts

Contacts (5/54)
Name Title City
Allan R. Managing Director & Editor in Chief - Media Scotland London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7293 3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Canada Square
Canary Wharf
London, London
E14 5AP

Vijay V. Group Finance Director London
Zoe H. Group Marketing Director London
Shaun J. Digital Sales Director London
Tom H. Digital Commercial Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Daily Mirror *******
Daily Record & Sunday Mail ******
Irish Mirror ***
Trinity Mirror *******
Sunday Mirror ****

Agency Relationships

Brand Agency Service From To
***** ****** ****** Media Buying, Media Planning unknown present
***** ****** & ****** **** ****** Media Buying, Media Planning unknown present
***** ****** ****** Media Buying, Media Planning unknown present
****** ***** ****** Media Buying, Media Planning unknown present
****** ****** Media Buying, Media Planning unknown present

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Trinity Mirror barters for a major stake in competitor, Daily Express

Northern & Shell.

The discussion has been ongoing between the companies since March, but the process has been a slow one as they seek to compromise on a figure for the sale.

The current price is £100m, but Trinity is ambivalent since Express Newspaper’s (owner of Daily Express) pension deficit sits at £85m.

Trinity Mirror was keen to buy a significant stake in Local World David Montgomery's Local World, but Lord Iliffe, who controls a 21.3% stake, quickly thwarted that endeavour.

This new deal would boost Trinity’s bottom line, which it needs badly in light of the recent fall in print advertising (see below). The deal may not see completion, however, until the end of the year.

Subject: TV, Print, Online, Magazine, News, Social Media, Mobile, Digital.

Company: Trinity Mirror – Britain's biggest newspaper group, publishing regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the Scottish Sunday Mail and Daily Record.

Opportunity (30 June): With declining revenues, Trinity Mirror is continuing to cut costs and has announced the efforts will equal £20m in savings when all is said and done, rather than the original target of £10m.

The Group also said that the higher cost-savings target would increase restructuring expenses by £5m to £15m. Savings will partly be a result of job cuts; in May, the company eliminated 27 positions. 14 of these were at its new digital formats arm, which includes Ampp3d.

Other recent developments include a relaunch of The Liverpool Echo with a new design and approach to content, in the biggest shake-up of its 136 year history. The changes are the result of a collection of feedback from readers about the type of content they wanted to see.

Feedback revealed a desire for less crime news, more reporting on things to do in the city, and improved Everton FC coverage.

This may be a good time to approach the Group with strategies for advertising in order to boost revenue and with ideas for growth in digital and print. Agency relationships are older, and there have been many shifts in marketing leadership (see decision makers below), so the company is likely open to suggestions of how to improve marketing strategies.

Struggle: At the beginning of May, the Group reported that first quarter revenues had revenues falling 10% with an 8% fall in publishing and 10% fall in print revenues.

This was blamed on struggle to reverse print advertising decline, which fell 14% in the quarter and the company's choice not to increase the Daily Mirror cover price, leaving circulation revenue to fall 6%.

Four regional daily and Sunday titles, The Birmingham Mail, Liverpool Echo, Daily Post and Sunday Sun, actually saw an increase in monthly circulation.

Decision Makers on the Move: These reports followed the November.

Digital Portfolio: Trinity Mirror's digital portfolio reflecting a continued focus across the group on digital output.

Pete Picton, Editorial Director of Mirror Online, said:

“January was a phenomenal month for all of our sites, reinforcing our dedication to, and success, in digital. Passing these milestones and seeing the impact of building a loyal and engaged audience through mobile, online and social media shows that a legacy newspaper brand can not only adapt to a digital age but be successful in doing so.”

Media Spend: Last year, Trinity spent close to 50% more in Nielsen-tracked media spend, up to £5.7m from £3.9m in 2013. TV has seen the highest section of this spending the last three years.

Agency Roster: since 2008 and 2013, respectively).

Trinity Mirror
One Canada Square, Canary Wharf, London, E14 5AP, 020 7293 3000

Mr. Will Handley
CMO – New Business Division

Mr. Piers North
Digital Strategy Director

Mr. Tom Moore
Managing Director, Trinity Mirror Southern

Mr. Steve Anglesey
Head, Digital Business Development

Ms. Diane Briggs
Advertising Sales Manager

Ms. Jamie Camburn
Senior Advertising Account Manager

Carat Manchester
117-119 Portland Street, Manchester, Greater Manchester, M1 6ED, 0161 228 3909

Mr. Charles Reid
Group Business Director