Telegraph Media Group | Company Profile, Marketing Contacts, Media Spend, Brands
Telegraph Media Group is a multi-media news publisher and the proprietor of The Daily Telegraph and The Sunday Telegraph. It is a subsidiary of Press Holdings.
|Main Telephone||020 7931 2000|
|Main Fax||020 7538 6242|
Telegraph Media Group ContactsContacts (5/29)
|Murdoch M.||Deputy Chairman||London|
Sample of Associated Brands
|Toby W.||Chief Technology Officer||London|
|Finbarr R.||Chief Financial Officer||London|
|Chris T.||Chief Information Officer||London|
|Nick H.||Chief Executive Officer||London|
|Telegraph Media Group||******|
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Digital, AdTech Opps: Telegraph considers digital review
Subject: Digital, TV, Sponsorship, Direct Mail, CRM, Social.
Company: Telegraph Media Group (TMG)– publishes the Telegraph seven days a week, in print, online and on tablet and mobile, reaching an audience of over 70m per month.
Opportunity: The former vulnerable account has sent out several RFPs to digital agencies in regards to its "performance marketing work," according to a spokeswoman. TMG has already doubled digital ad spend year-over-year and switched to a more programmatic-heavy strategy. Sellers should be prepared for this to continue and are encouraged to reach out ahead of its biggest spending period in Q1.
Carat's relationship as head of Telegraph's media planning and buying account is reportedly not effected. Agencies of alternative disciplines should use this as an opportunity to approach once more.
Media Spend: The newspaper business spent £2m in 2014, according to Nielsen, mainly in TV and direct mail. Last year this went down to £1m.
Digital Breakdown: Per Pathmatics, TMG has gathered 109m impressions on desktop ads so far this year after spending only £305k. This was double the amount invested during the same period in 2015, when only 21m impressions were recorded. Last year saw 81% of the ads run site-direct. The majority of this year's were sourced through programmatic means (see breakdown in chart). Top sites included ebay.co.uk, skysports.com and bikeradar.com.
Mobile ads have generated 31m impressions so far this year after TMG invested £58k on sites including gumtree.com, metoffice.gov.uk and gardenersworld.com.
Mr Marc Waxman
Head of Marketing and eCommerce
Ms. Mindy Basra
Head of Digital
Mr. Christopher Thorogood
Chief Digital Officer
Mr James Harris
Global Chief Digital Officer