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L'Oreal | Company Profile, Marketing Contacts, Media Spend, Brands




L'Oreal, located in London, is a developer, manufacturer and marketer of cosmetic and beauty products. The company offers hair care products, skin care products, cosmetics and fragrances in four categories: Professional, Consumer, Luxury and Active Cosmetics.

Main Telephone 020 8762 4000
Main Fax 020 8762 4001
Primary Address
255 Hammersmith Road
London, London W6 8AZ
England

L'Oreal Contacts

Contacts (5/38)
Name Title City
Hugh P. Chief Marketing Officer - Western Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8762 4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 255 Hammersmith Road
London, London
W6 8AZ
England

Serge A. Chief Digital Officer - Consumer Products Division London
Stephane B. Chief Marketing Officer - Western Europe London
Lorna W. Digital Director - L'Oreal Luxe UK&I London
Paul G. Human Resources Director - UK&I London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Maybelline New York *
Maybelline ********
Garnier ********
L'Oreal Paris ********
L'Oreal ********

Agency Relationships


Brand Agency Service From To
******** - **** **** ***** ****** Media Buying, Media Planning 2013 present
********** *** ********* intergrated, creative unknown present
********** ***** ****** Media Buying, Media Planning 2013 present
******* ***** ****** Media Buying, Media Planning 2013 present
********* *** ********* integrated, creative unknown present

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WinmoEdge

Programmatic, Female Engagement Opps: L'Oreal names UK, ROI MD ahead of planned brand push


Subject: Digital, TV, Online, Social Media, Programmatic, Video.

Company: L’Oreal, is a developer, manufacturer and marketer of cosmetic and beauty products.

Opportunity: Promoted Mr Vismay Sharma, formerly L’Oreal’s Indonesia country manager, to lead its business in the UK & Ireland from July as MD. He’ll also lead the Consumer Products Division including established brands L'Oréal Paris, Maybelline, Garnier, Essie, and Soft Sheen Carson.

TMW Unlimited for its Clarisonic, Redken and Kératese brands. The corporation hopes to double its current client base by 2020 and believe programmatic digital marketing is key. Digital and female-centric sellers should contact within the next few months to benefit from spending associated with digital and brand pushes within the Consumer Products Division.

Additional Information

Experience: Mr Sharma has over 20 years of experience within the L’Oreal family having held international management and leadership roles. Most recently he was country manager for Indonesian markets, but before he was director of the consumer products division in India. His specialties include product development, international marketing strategy, FMCG, and brand management.

Media Spend: In 2013, the company's UK and Ireland media account was worth £135 million.

Digital Breakdown: Moat reports that in the last 12 months, L’Oreal Group has run 565 standard display ads with 844 publishers. Of those, 41% were published site-direct compared to the 63% noted in all of 2015 The group also ran 354 high impacts and 153 video ads. Top destinations have included tellymix.co.uk, yahooc.om and wahanda.com. 

Competition: .

Agency Roster: L'Oréal iCrossing (search). 

L’Oreal
255 Hammersmith Road, London W6 8AZ, 020 8762 4000

Mr. Hugh Pile
CMO, UK and Ireland
hpile@uk.loreal.com

Mr. Serge Acker
Chief Digital Officer, Consumer Products
sacker@uk.loreal.com