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Estee Lauder | Company Profile, Marketing Contacts, Media Spend, Brands




Estee Lauder is one of the industry's- and world's- biggest retailers of beauty products and fragrances. Sold worldwide, its brands include Clinique, Michael Kors, and MAC.

Main Telephone 0370 034 6918
Main Fax
Primary Address
One Fitzroy Place
6 Mortimer Street
London, London W1T 3JJ
England

Estee Lauder Contacts

Contacts (5/16)
Name Title City
Pernilla N. Senior Vice President, Finance, Strategy & Brand Cluster London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0370 034 6918
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Fitzroy Place
6 Mortimer Street
London, London
W1T 3JJ
England

Janet S. Vice President & General Manager- Clinique, Origins, Darphin London
Anna B. Vice President, Corporate Communications London
Charlotte B. Director, Online London
Melanie M. Director, Marketing London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Estee Lauder *******
Aramis *******
Estee Lauder New Dimension *
Aveda *****

Agency Relationships


Brand Agency Service From To
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***** ******* ******** *** Media Buying, Media Planning 2016 present
***** ****** ******* ******** *** Media Buying, Media Planning 2016 present
***** ****** *** ********* ******* ******** *** Media Buying, Media Planning 2016 present

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What is the email of the Vice President & General Manager- Clinique, Origins, Darphin of Estee Lauder?

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WinmoEdge

H2, Agency Opps: Tom Ford Beauty promotes global brand president for marketing emphasis


Subject: FMCG, Cosmetics, Make-Up, Beauty, Digital, Print, TV, Omni-Channel, Mobile, Social Media, Online, eCommerce, Millennials.

Brand: Estee Lauder, is an accessories, cosmetic and fragrance company.

Opportunity: Promoted Mr Guillaume Jesel from SVP global general manager to global brand president. He will serve as a member of the company's executive leadership team and continue to report to Executive Group President John Demsey.

June of last year, DV reported the appointment of Mr Jesel and predicted an omni-channel product focus. Sellers, particularly in digital, should reach out within the next few months ahead of festive spending.

Estee Lauder is currently an Clinique,  both on our radar as vulnerable as well. 

Expect digital and social media at the forefront to attract millennial women for cosmetics and men with accessories. 

Again, Estee Lauder typically appoints per-project creatives and has one consolidated media agency. However, nothing is set in stone at this point. OMD UK currently handles planning and buying for Tom Ford. 

Additional Information

Experience: Mr Jesel has worked for Estee Lauder since 2000 when he joined as the director of international. Before this, he worked for cosmetic and luxury brands including Kajima, L'Oreal. His specialties are brand management, marketing strategy, cosmetics, luxury goods, international and global marketing.

Media Spend: Last year, the brand spent £535k on media across digital, outdoor and press. Peak spending occurs in Q3-Q4. Estee spent £9.5m last year. 

Digital Breakdown: In the last 12 months, according to Moat, Tom Ford has run six standard ads on 9 publishers. With 95 per cent placed site direct, top publishing sites include vogue.com, tatler.com, cntraveller.com and temptalia.com. Also during this time, 13 high impact ads ran. A similar amount was run during this time 2014, but with less attention on high impact ads.

Competition: Montblanc.

Tom Ford Beauty
One Fitzroy, 6 Mortimer Street, London W1T 3JJ, 0370 034 6918

Mr Guillaume Jesel
Global Brand President
gjesel@estee-lauder.co.uk

Ms Jo Shouler
Marketing Manager
jshouler@estee-lauder.co.uk