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Next | Company Profile, Marketing Contacts, Media Spend, Brands

Next is a British multinational clothing, footwear and home products retailer. The company operates retail stores globally, selling men's, women's, and children's clothing, as well as shoes, housewares, floral, and electrical items.

Main Telephone 0333 777 4577
Main Fax 0116 284 8998
Primary Address
Desford Road
Enderby, Leicestershire LE19 4AT

Next Contacts

Contacts (5/11)
Name Title City
Simon W. Chief Executive Officer Leicestershire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0333 777 4577
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Desford Road
Enderby, Leicestershire
LE19 4AT

Christine G. Retail & Marketing Director Leicestershire
Jane S. Sales & Marketing Director & Executive Director Leicestershire
Kash M. Group eCommerce & Marketing Director Leicestershire
Chris G. Manager, eCommerce Operational Projects Leicestershire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Next - Prod Rge *******
Next Home - Prod Rge ******
Next Directory - Prod Rge Mo ******

Agency Relationships

Brand Agency Service From To
**** - **** *** *** ****** ******* Media Buying, Media Planning unknown present
**** ********* - **** *** ** *** ****** ******* Media Buying, Media Planning unknown present
**** **** - **** *** *** ****** ******* Media Buying, Media Planning unknown present

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Next profits ahead of guidance

Subject: Direct Mail, TV, Digital, Press

Company: Next PLC

Growth:  Total sales for the year to 24th December are up 7.7% after the the End of Season Sale saw “significantly more stock than last year”, as expected.

“Clearance rates, so far, have been in line with our expectations and we now expect full year profits to be within £10m either side of £775m, which is £5m ahead of the midpoint profit guidance we issued in October.”

Outlook for the Year Ahead: The economic outlook for the UK consumer looks relatively benign, according to a news release.

“Low inflation, an end to real wage decline, healthy credit markets and strong employment all paint a somewhat more positive picture than recent years. However we remain very cautions in our sales budgets for the year ahead.  In Spring and Summer the Company will face very tough comparative numbers.  As we pointed out in our September Interim Announcement, during the first half of 2014 sales were significantly assisted by unusually warm weather. There is potential upside in the second half as our sales comparisons weaken, although uncertainty in the UK political outlook and turbulence in the international economy present potential downside risks.”

The company is currently budgeting for Full Price sales growth in 2015/16 to be between +2.5% and +7.5%, with the first half expected to perform at the lower end of the range.  Profits are expected to grow in line with sales.

Taking the bottom end of the sales and profit guidance for the year to January 2016 (given above), a 2.5% growth in profit would result in profit of £795m next year.  Next’s March statement (19th March 2015) will include more detailed sales and profit ranges for the year to January 2016.

Media Spend: Next spent £11.24m in total measured media in 2013, 6.82% more than 2012 spending, according to Nielsen.

Agency Roster:  MEC United Kingdom works with the brand for its media planning and buying.

Desford Road, Enderby, Leicestershire, LE19 4AT, England, 0844 844 8888

Christos Angelides
Group Product Director

Christine Gerrard
Retail & Marketing Director

Jane Shields
Sales & Marketing Director

MEC United Kingdom
1 Paris Garden, London, SE1 8NU, England, 020 7803 2000

James Appleby
Business Director