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Next | Company Profile, Marketing Contacts, Media Spend, Brands




Next is a British multinational clothing, footwear and home products retailer. The company operates retail stores globally, selling men's, women's, and children's clothing, as well as shoes, housewares, floral, and electrical items.

Main Telephone 0333 777 4577
Main Fax 0116 284 8998
Primary Address
Desford Road
Enderby, Leicestershire LE19 4AT
England

Next Contacts

Contacts (5/7)
Name Title City
Simon W. Chief Executive Officer Leicestershire
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: 0333 777 4577
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Desford Road
Enderby, Leicestershire
LE19 4AT
England

Christine G. Retail & Marketing Director Leicestershire
Jane S. Sales & Marketing Executive Director Leicestershire
Kash M. Group eCommerce & Marketing Director Leicestershire
Louisa R. Direct Marketing Manager Leicestershire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Next - Prod Rge *******
Next Home - Prod Rge ******
Next Directory - Prod Rge Mo ******

Agency Relationships


Brand Agency Service From To
**** - **** *** ********* ****** Media Buying, Media Planning unknown present
**** ********* - **** *** ** ********* ****** Media Buying, Media Planning unknown present
**** **** - **** *** ********* ****** Media Buying, Media Planning unknown present

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WinmoEdge

Top five Q2 Clothing & Accessories advertisers


Per Nielsen, the following were the top spenders in Q2 this year within the clothing and accessories category. Sellers should be reaching out now and in Q1 to secure this revenue. 

Marks & Spencer

Opportunity: M&S chose campaigns are imminent. The retailer spent £7m in the clothing and accessories category during Q2 in 2016, with £3m on online efforts, £3.5m on press, £280k on outdoor. 

According to Pathmatics, M&S also spent £5.3m on digital ads (mainly desktop), with the majority of spend going direct. Top publishers were youtube.com, dailymail.co.uk, msn.com and aol.com. 

The main target are middle-aged women, but M&S is trying to attract the 25-34s. Sellers with this audience should be approaching now ahead of Q2 spending. 

Media Buyer: Mr. Abbas Agoro, Account Director, abbas.agoro@mindshareworld.com

Next

Opportunity: The retailer spent £3.2m during Q2, mostly in press and online. Pathmatics reports that digital spending capped out at £215k during the quarter, but this was up from 2015 Q2 spend of £38k. Most of digital ads were purchased in-direct through DoubleClick and Google's ad exchange. Top destinations were ebay.co.uk, theladbible.com and gumtree.com. 

The retailer mainly targets young and trendy mums looking to purchase for their family.

Contacts:  christine_gerrard@next.co.uk

Shop Direct

Opportunity:  The here).

The retailer has increased digital ad spend by more than 48-fold in Q1 2016 and spent £2.3m in Q2, according to Pathmatics. Most of this was on desktop, with 56% of its budget going to the DSP mythings. A third went site-direct. 

The digital increase came before appointing TH_NK to handle a digital transformation for the Very brand in June. In Q2, Shop Direct spent £3m, mostly in press and TV.

The core target audience for VeryExclusive.co.uk is women aged 26 to 35. Littlewoods repositioned to target young mums back in 2011 and specifically targets women aged between 25 and 45. Very targets young adult, more mid-market women. 

Media Buyer: Mr. Tom Barrow , Digital Media Manager, tom.barrow@vizeum.com

​Tesco

Opportunity: Now MediaCom could be in jeopardy, so agencies should stay tuned. 

Tesco spent £2.6m on the clothing line during Q2 in 2016, mostly on TV and online.  Earlier this year, Tesco was looking to appoint a new creative agency to work on its F&F clothing brand as the leading grocery company looks to promote its non-food items to stand out amongst hard competition.

A campaign is likely already planned, so reach out soon. Look for revenue tied to a campaign to spawn targeting a younger female fashionistas audience, in addition to its core audience youth and mums.

Media Buyers: Ms. Joshua Gornell Paid Social Planner Buyered.trotter@mediacom.com

Richemont Group

Opportunity: Spent £1.8m during Q2 of 2016, mostly on online activity, so sellers should be looking ahead to upcoming spend. The luxury label giant recently put its $400m global media planning and buying account up for review, putting EU incumbent Blue 449 on the defence. We're still waiting for a winner. 

Sellers should know that the brands, especially Jaeger-LeCoultre, have increased digital ad spend significantly this year, still favouring site-direct over indirect publishing. Be sure to reach out ahead of higher spending as we head into the gifting season and ahead of Valentine's Day. This that target high-end, affluent consumers should have an easy pitch. 

Media Buyer: Ms Divya Nigam,  Senior Planning Manager at Optimedia | Blue 449, divya.nigam@blue449.com

In-House Contacts: Mr Adam Fine, Chief Marketing Officer, Alfred Dunhill, raphael.mingam@cartier.com