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Bridgestone Europe | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Japan, Bridgestone is one of the largest tyre manufacturers in the world, with regional offices in multiple countries.

Main Telephone 01926 488 500
Main Fax 01926 488 600
Primary Address
Athena Drive
Tachbrook Park
Warwick, Warwickshire CV34 6UX

Bridgestone Europe Contacts

Contacts (4)
Name Title City
Henrik C. Finance Director Warwickshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01926 488 500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Athena Drive
Tachbrook Park
Warwick, Warwickshire
CV34 6UX

John F. Commercial Director - Northern Europe Warwickshire
Farrell D. Sales & Marketing Director - Northern Europe Warwickshire
Andy M. Product & Marketing Manager - UK&I Warwickshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bridgestone Europe *

Agency Relationships

Brand Agency Service From To
*********** ****** ** ****** Media Buying, Media Planning 2014 present
*********** ****** ************ ****** Creative unknown present

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Kumho Tyres UK names new marketing boss to oversee marcomms and sponsorship

Subject: Sponsorship, Communications. 

Company: Kumho Tyres UK Ltd, formerly known as Samyang Tire, is a South Korean tire company.

Opportunity: Recently appointed Mr Dirk Rockendorf as marketing director over the European market, effective 1 November. He will spearhead the development of a marcomms strategy in the region, while also overseeing price and product management, communications and European motorsport and sponsorship activities. The company wants to become the world’s fifth largest tyre company by the end of 2015. 

Current sponsorship relationships include Team BRIT, World Rally Championship, Goodwood Festival of Speed, Taekwondo Team GB and European Formula 3 racing. Kumho became a Platinum Partner of the Mancehster United FC in 2007.

Experience: Mr Rockendorf joins from Continental, where he was most recently head of marketing for the Middle East and North Africa. He was also head of eBusiness and oversaw online marketing for Continental's replacement passenger car tyre business. Prior to that, he was a consultant for eBusiness and CRM at KPMG Consulting, helping to increase the presence of the Kumho brand on the EU market. 

Competitors: Michelin

Marketplace: The UK has over 300 brands of tyres on sale, sourced from over 45 countries. There are over 160 tyre manufacturers across the globe, who spend £1000 million a year on research and development. 30 companies control 65% of specialist tyre outlets.

Agency Roster: Hired Smoking Gun in 2012 to launch a ‘Cash for Causes’ community campaign. Rhizome created print ads for the company this year. 

Kumho Tyres UK Ltd
3310 Hunter Boulevard, Magna Park, Lutterworth, LE17 4XN, 01455 200 000

Mr Dirk Rockendorf **
Marketing Director, Europe

Ms Raj Sangha
Senior Marketing Analyst

Mr Dan Woodward
Brand Manager

**We cannot confirm this email at this time.