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AkzoNobel | Company Profile, Marketing Contacts, Media Spend, Brands




Akzo Nobel develops and makes chemicals, coatings, and health care products. The two divisions of the company are; chemicals business which includes catalysts, functional chemicals, polymers, pulp and paper chemicals, and surfactants. The coatings sector includes car refinishes, decorative coatings, and industrial coatings and finishes.

Main Telephone 01753 550 000
Main Fax 01753 578 218
Primary Address
Wexham Road
Slough, Berkshire SL2 5DS
England

AkzoNobel Contacts

Contacts (5/22)
Name Title City
Beverley W. Marketing Activation Manager Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01753 550 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Wexham Road
Slough, Berkshire
SL2 5DS
England

Stephen F. Marketing Support Specialist - Digital Berkshire
Amanda R. Senior Marketing Specialist Berkshire
Edward W. Product Marketing Manager, Beverage Coatings - EMEA Berkshire
Samantha B. Senior Marketing Manager - Professional Brands Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dulux Range *******
Polycell Range *
AkzoNobel ******

Agency Relationships


Brand Agency Service From To
********* ******** ** Media Buying, Media Planning 2011 present
********* ********** ****** Creative 2017 present
***** ***** ******** ** Media Buying, Media Planning 2011 present
***** ***** *** ********* digital unknown present
******** ***** ******** ** Media Buying, Media Planning 2011 present

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WinmoEdge

Millennial Opps: Dulux owner AkzoNobel targets young home buyers with visualizer app


Subject: Digital, Mobile, Video, In-Store, Social, Print, Home Improvement

Company: AkzoNobel is a leading global paints and coatings company and a major producer of speciality chemicals.

Opportunity: During the busiest season for home renovations, the company has launched a smartphone app to help users, especially DIY millennials, choose the perfect colour for their homes.

Similar to US competitors, PPG and Sherwin-Williams, AkzoNoble is using technology to gain market share in decorative paints.

Its Visualizer app includes programmed colours and even enables users to gain feedback while sharing with friends and family. The app also allows for increased global presence as it's available in 40 countries and targets the up to 35% of home buyers in 2016 in the UK planning to spend at least 22% of their total budget on renovations. (research here)

Online/mobile and millennial-centric sellers should reach out now as the app is seeing rapid downloads and is without competition here. MediaCom London handles the media account for all of its brands.

Just 18 Feet & Rising from its brand portfolio. Their second quarter earnings report is scheduled for 19 July, but first-quarter paint sales rose by six per cent from the previous year. 

Additional Information

Digital Breakdown: According to Moat, in the last twelve months 44 standard ads were run on 459 publishers with only 6 per cent run site direct leaving the majority programmatic. Top sites include yahoo.com, live.com, msn.com, thegardian.com. Additionally, 2 high impact ads and 10 video ads were run. This is an increase from 2014 but interestingly there were 63 high impact ads run this year as well.

Target Market: Last year, AkzoNobel began transitioning to more water-based paints in order to appeal to environmentally-conscious consumers, which will entail new brand messaging to convince and educate consumers of the benefits. This is absolutely a ploy to attract young adult DIYers, who prefer brands that are moving in this direction. 

Competitors: Colour ranges with traditional flatter looks are Little Greene Paint and Paint and Paper Library, along with modern paint brand Crown.

AkzoNobel
Wexham Road, Slough, Berkshire SL2 5DS, 01753 550 000

Mr David Menko
CMO
@akzonobel.com

Ms. Rachel Toolan
Senior Brand Manager - Dulux​
rachel.toolan@akzonobel.com

Ms. Alexia Pilavachi
Business Director
alexia.pilavachi@mediacom.com