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AkzoNobel | Company Profile, Marketing Contacts, Media Spend, Brands




Akzo Nobel develops and makes chemicals, coatings, and health care products. The two divisions of the company are; chemicals business which includes catalysts, functional chemicals, polymers, pulp and paper chemicals, and surfactants. The coatings sector includes car refinishes, decorative coatings, and industrial coatings and finishes.

Main Telephone 01753 550 000
Main Fax 01753 578 218
Primary Address
The Akzonobel Building
Wexham Road
Slough, Berkshire SL2 5DS
England

AkzoNobel Contacts

Contacts (5/19)
Name Title City
Beverley W. Marketing Activation Manager Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01753 550 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Akzonobel Building
Wexham Road
Slough, Berkshire
SL2 5DS
England

Stephen F. Marketing Support Specialist - Digital Berkshire
Amanda R. Senior Marketing Specialist Berkshire
Edward W. Product Marketing Manager, Beverage Coatings - EMEA Berkshire
Samantha B. Senior Marketing Manager - Professional Brands Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dulux Range *******
Polycell Range *
AkzoNobel ******

Agency Relationships


Brand Agency Service From To
********* ******** ** Media Buying, Media Planning 2011 present
********* ********** ****** Creative 2017 present
***** ***** ******** ** Media Buying, Media Planning 2011 present
***** ***** *** ********* digital unknown present
******** ***** ******** ** Media Buying, Media Planning 2011 present

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WinmoEdge

Campaign Imminent: Dulux reviews European ad account, paints new digital for 2017


Subject: Digital, Mobile, Video, In-Store, Social, Print, Home Improvement

Brand: AkzoNobel.

Opportunity: The paint brand is reviewing its ad account for Europe and Latin America. However, Bartle Bogle Hegarty London, who won Dulux's global account in 2011, will continue its work in the UK even though the London office resigned business across all other markets earlier this year.

Just Pathmatics shows an increase in desktop and mobile presence, throughout this year, and this pandering to millennials could continue into 2017. Sellers-- don't gloss over this opp. Contact ahead of the new year when home buying sees a boost.

Meanwhile, agencies should be reaching out for last minute opps. MRM Meteorite runs digital. Anticipate potential reviews to sweep digital and media.

Additional Information

Digital Breakdown: Per Pathmatics, since January, Dulux has spent £25.4k to gain 5m impressions. Of those, 53% were placed site direct, while 37% went through trading desk and 9% through ad network. Top publishing sites include timeout.com, bt.com, express.co.uk and news.yahoo.com. Meanwhile, £8.5k was spent on mobile and tablet ads that nabbed 864k impressions. This is a significant increase from year-to-date 2015 when the company only spent £4.9k on desktop adverts.

Target Market: Last year, AkzoNobel began transitioning to more water-based paints in order to appeal to environmentally-conscious consumers, which will entail new brand messaging to convince and educate consumers of the benefits. This is absolutely a ploy to attract young adult DIYers, who prefer brands that are moving in this direction. 

Competitors: Colour ranges with traditional flatter looks are Little Greene Paint and Paint and Paper Library. Other modern paint brands include Crown.

AkzoNobel
Wexham Road
Slough
Berkshire SL2 5DS
T: 01753 550 000

Mr David Menko
CMO
@akzonobel.com

Ms. Rachel Toolan
Senior Brand Manager - Dulux​
rachel.toolan@akzonobel.com

Ms. Alexia Pilavachi
Business Director
alexia.pilavachi@mediacom.com

Ms Claire McAlpine
​Strategy Director
claire.mcalpine@mediacom.com