Philips | Company Profile, Marketing Contacts, Media Spend, Brands
Philips makes and markets TVs, audio and video products, and PC peripherals. The company operates in three divisions: Consumer Lifestyle, Lighting, and Healthcare.
|Main Telephone||0148 329 3086|
Philips ContactsContacts (5/11)
|Mike S.||Global Application Lead||Surrey|
Sample of Associated Brands
|Christopher V.||Director, International Sales - Women's Healthcare||Surrey|
|Brent K.||Senior Director, Marketing||Surrey|
|Dimitar V.||Director, Marketing - Philips Personal Health UK&I||Surrey|
|Deneice H.||Senior Public Relations & Social Media Manager - Consumer Lifestyle||Surrey|
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Account in Jeopardy- Score 81: Philips Lighting taps director of marketing after IPO and spinoff
Subject: Digital, Sponsorship, TV, BTL, ATL, Print, POS, Lighting, Consumer Lifestyle, Healthcare, OOH.
Company: Philips , is a global leader in lighting products, systems and services and is divided in four business segments: Lamps, LED, Professional and Home.
Opportunity: After making its public debut on the Amsterdam stock exchange in May, the new lighting division, a spinoff of Royal Philips NV, experienced an immediate struggle due to the evolving LED market posing a threat to lambs and luminary.
Despite this, the lighting business has a target of selling two billion LEDs by 2020 and has secured Sarah Green as director of marketing for the UK and Ireland. Her hire follows the appointment of Dan Scott last Oct. to succeed Duncan Chamberlain in the role of commercial director for the UK trade channel for Philips Lighting.
Philips rapidly increased digital marketing last year in the UK and is active in ATL, BLT, PR, print, POS and sponsorship. Sellers should know what to do and agencies should approach the new decision maker while the division looks to become a leader in the crowded and competitive market.
Experience: Green joins from Cisco, where she was most recently head of program marketing for EMEAR. She was responsible for brand positioning and through leadership. Prior to that, she was head of brand, executive engagement, thought leadership and loyalty. Overall, she was with Cisco in various marketing roles for about 16 years.
Target Audience: Industry and domestic users of light, spanning from SMEs, large businesses, retailers, fashion lighting and homeowners.
Competitors: LG Electronics, Samsung Electronics, LED Hut
Digital Breakdown: According to Moat, Philips has run 493 standard display ads with 3,035 publishers in the last 12 months. Of those, 32% were published site-direct. In addition, the company ran 120 high impacts and 32 video ads. Top destinations have included nationalgeographic.com, history.com and amazon.co.uk. The ads covered Philips' consumer electronic products, lighting and health products.
The year prior, the brand ran 252 standard display ads with 909 publishers. Of those, 40% were published site-direct on similar publishers.
Agency Roster: Philips has worked with Havas) the consumer lifestyle business, which includes consumer electronics. At the time, Carat retained the global health care and lighting business. This was Philips first major global review in years and one hasn't taken place since.
Ms Sarah Green
Director of Marketing - UKI
Mr. Dan Scott
Commercial Director, UK Trade – Philips Lighting