Dell EMC | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Massachusetts, US, IT company EMC offers data storage, management, and protection.
|Main Telephone||020 8758 6000|
|Main Fax||020 8758 6758|
Dell EMC ContactsContacts (5/13)
|Adrain M.||President - EMEA||London|
Sample of Associated Brands
|James N.||Chief Information Officer - UK Public Sector||London|
|Sean H.||Chief Technology Officer - UK&I||London|
|Jeremy B.||Chief Marketing Officer||London|
|Charlotte A.||Marketing Director - UK&I||London|
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Account in Jeopardy: EMC names CMO ahead of Dell merger and amid competitive struggle (score 73)
Subject: Digital, Mobile, Video, Global, Branding, Struggle.
Company: EMC Computer Systems offers data storage, management, and protection.
73% Opportunity: Naming its third CMO in the last five months, EMC has appointed former EMC marketer Ms. Nina Hargus as the new marketing boss prior to the imminent merger with Dell.
EMC to its rival Pure Storage earlier this year, which led to President of Products & Marketing Jeremy Burton to take over as interim CMO, a role he already held in 2010 when he became EMC's first-ever CMO. Ms. Hargus will work with Mr. Martin, heading up EMC’s global marketing strategy moving forward in addition to staying over VCE’s marketing team.
The £41.8bn purchase by Dell, marked one of the IT industry’s largest ever acquisitions, may be just what EMC needs to pull itself out of drowning waters. Dell, which currently sees most of its revenue from PC sales, will now become the world’s largest hardware and software storage vendor, as RSA Security, Pivotal Software and VMware come with the EMC purchase.
The deal is expected to close sometime next year and Dell’s first order of action will be to address the accumulated debt by EMC. Don’t expect any major structural changes for another two years or so, but the new EMC CMO resets the vulnerable account with a score of 73%, with expected changes between May-Aug. 2016. Sellers and agencies reach out to Mr. Burton or any UK-based marketers to start a dialogue.
Experience: Ms. Hargus joins from being the CMO at VCE for the last three years. She has managed EMC’s global services marketing organisation in the past, having held positions across EMC’s global alliances and channel marketing organisations, engineering and product line management.
Competitive Struggle: Before the Dell purchase, EMC has faced several hurdles and Pure Storage. It's no stretch to say that Pure Storage is trying to squash EMC, and is doing so by incentivising its most relevant decision makers to switch teams and bring with them TONS of competitive info.
Maybe EMC needs to convince employees to stay put … or play the same game, successfully. Regardless, they're in trouble and Pure Storage is moving at a much faster rate than EMC … quick enough to bury the company before they even act. Keep in mind that Pure Storage is also an account we're watching; we've scored it 61%, thinking we'll see changes between March-June 2016.
Digital Breakdown: So far this year, EMC has run 495 standard (5% mobile), 151 high impact and 13 video ads with 2,280 publishers, according to Moat UK. Of the standard ads run, 41% were published directly, as opposed to via an ad exchange or ad server. This is almost double the digital presence EMC had last year and trumps any Pure Storage activity in the UK this year.
Key destinations have included techweekeurope.co.uk, techtarget.com, hbr.org, macworld.com and pcworld.com. Earlier this year we said EMC hadn’t run any video ads, but this started to change in late July. EMC could still benefit from upping their mobile presence.
Agency Roster: Dell with Mediacom UK for media planning and buying, according to TLO. VMware appointed PHD as its global media AOR in early 2012.
EMC Computer Systems
EMC Tower, Great West Road, Brentford, Middlesex, TW8 9AN, 020 8758 6000
Ms. Nina Hargus (Based in Boston, USA)
Mr. Jeremy Burton
President, Products & Marketing
Mr. Mark Wheeler
Vice President, Marketing – EMEA