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Tomy UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands

Tomy sells crafts and toys for infants, toddlers, and young children.

Main Telephone 01271 336155
Main Fax
Primary Address
St Nicholas House
St Nicholas Rd
Sutton, Surrey SM1 1EH

Tomy UK Ltd Contacts

Contacts (5/9)
Name Title City
Mark F. Executive Vice President Surrey
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01271 336155
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: St Nicholas House
St Nicholas Rd
Sutton, Surrey

Cecile R. Brand Manager Surrey
Anh S. Marketing Manager Surrey
Charlotte Y. Marketing Executive Surrey
Damien V. Operations Manager Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tomy - Prod Rge ******
Tomy - Toys *******

Agency Relationships

Brand Agency Service From To
**** - **** *** ********* ****** Media Buying, Media Planning unknown present
**** - **** ********* ****** Media Buying, Media Planning unknown present

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Q4, Digital, TV Opps: TOMY finally ups digital spending ahead of Christmas, promotes in-house marketer

Subject: Digital, Programmatic, Social, Q4

Company: TOMY UK

Opportunity: Promoted its boys and entertainment EU brand manager Eleanor Bridgeman to lead regional Europe marketing team, overseeing the brand strategy for all TOMY brands ahead of its peak season. 

Sellers should go after Q4 pounds targeting gifters ahead of Christmas noting a recent growth in digital advertising this year, finally. TOMY relaunched its Lamaze brand earlier this year with a year-long multi-channel campaign that some of you sellers and agencies hopefully are benefiting from. The push has included programmatic online display advertising that targets gift-giving, baby shower attendees. More recent marketing has included Star Wars and Pokémon toys, which will likely be the biggest pushes this Christmas.  UK continues to cover media planning and buying. 

Agencies - although the account has expired from the time constraints, it is still possible the toy company would be open to approaches, so we encourage that you take a chance. 

Additional Information

Media Spend: Spent nearly £700k last year, down from £1.6m in 2014. Spending is mostly in TV and cinema but digital has increased significantly this year.  

Digital Breakdown: So far this year, according to Moat, TOMY has run 26 standard display ads with 90 publishers. Of those, 30% were published site-direct with top sites including, and Last year shows no activity.

Pathmatics, meanwhile, shows one unique ad running on desktop that has seen 121k impression so far. That ad us the exchange AppNexus to appear on,, and The share of voice breakdown is seen in the chart. 

A similar ad ran on mobile and saw 1.2m impressions so far, running mainly on Altogether this has added up to just £2.6k. 

St Nicholas House St Nicholas Rd Sutton,
Surrey SM1 1EH England
020 8722 7300

Ms Eleanor Bridgman
​Head of EU Brand Management

Ms. Emma Fryer 
Head of Marketing, UK

Mr Vince Amato
Account Manager at Maxus UK