Tomy UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands
Tomy sells crafts and toys for infants, toddlers, and young children.
|Main Telephone||01271 336155|
Tomy UK Ltd ContactsContacts (5/6)
|Nicolai L.||Executive Vice President - EMEA||Surrey|
Sample of Associated Brands
|Mark F.||Executive Vice President||Surrey|
|Cecile R.||Brand Manager||Surrey|
|Kevin H.||Head, Product Integrity||Surrey|
|Eleanor B.||Head, Brand Management - Europe||Surrey|
|Tomy - Prod Rge||******|
|Tomy - Toys||*******|
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Q4, Digital, TV Opps: TOMY finally ups digital spending ahead of Christmas, promotes in-house marketer
Subject: Digital, Programmatic, Social, Q4
Company: TOMY UK
Opportunity: Promoted its boys and entertainment EU brand manager Eleanor Bridgeman to lead regional Europe marketing team, overseeing the brand strategy for all TOMY brands ahead of its peak season.
Sellers should go after Q4 pounds targeting gifters ahead of Christmas noting a recent growth in digital advertising this year, finally. TOMY relaunched its Lamaze brand earlier this year with a year-long multi-channel campaign that some of you sellers and agencies hopefully are benefiting from. The push has included programmatic online display advertising that targets gift-giving, baby shower attendees. More recent marketing has included Star Wars and Pokémon toys, which will likely be the biggest pushes this Christmas. UK continues to cover media planning and buying.
Agencies - although the account has expired from the time constraints, it is still possible the toy company would be open to approaches, so we encourage that you take a chance.
Media Spend: Spent nearly £700k last year, down from £1.6m in 2014. Spending is mostly in TV and cinema but digital has increased significantly this year.
Digital Breakdown: So far this year, according to Moat, TOMY has run 26 standard display ads with 90 publishers. Of those, 30% were published site-direct with top sites including winsomething.co.uk, chess.com and closeronline.co.uk. Last year shows no activity.
Pathmatics, meanwhile, shows one unique ad running on desktop that has seen 121k impression so far. That ad us the exchange AppNexus to appear on monster.co.uk, msn.com, answers.com and companycheck.co.uk. The share of voice breakdown is seen in the chart.
A similar ad ran on mobile and saw 1.2m impressions so far, running mainly on ebay.co.uk. Altogether this has added up to just £2.6k.
St Nicholas House St Nicholas Rd Sutton,
Surrey SM1 1EH England
020 8722 7300
Ms Eleanor Bridgman
Head of EU Brand Management
Ms. Emma Fryer
Head of Marketing, UK
Mr Vince Amato
Account Manager at Maxus UK