Everest | Company Profile, Marketing Contacts, Media Spend, Brands
Everest offers UK consumers specific home improvement products: windows, doors, conservatories, and solar panels.
|Main Telephone||01707 875 700|
|Main Fax||01707 875 621|
Everest ContactsContacts (5/6)
|Roy S.||Chief Executive Officer||Hertfordshire|
Sample of Associated Brands
|Chris C.||Vice President||Hertfordshire|
|Georgina D.||Marketing Manager||Hertfordshire|
|Faseeh S.||Senior Brand Marketing Manager||Hertfordshire|
|Vanessa C.||Marketing Manager||Hertfordshire|
|Everest - Prod Rge||*******|
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ATL, Digital Opps: Everest taps All Response ahead of imminent campaigns
Subject: TV, Print, Outdoor, Online, Home Improvement, DIY.
Company: Founded in 1965, Everest offers UK consumers specific home improvement products: windows, doors, conservatories, and solar panels.
Opportunity: Appointed All Response Media to handle its above-the-line media planning and buying. The agency previously held rival Anglian Home Improvements’ media account but dropped it for Everest’s business.
Mediacom to Tug. The brand looks to stay relevant in a saturated European market, worth £235 billion, driving forward in many channels. It’s TV advertising has featured the sports presenter, Craig Doyle, as a spokesman since 2008 and will continue to in future campaigns.
Sellers should reach out immediately as Everest is planning across multiple platforms with ambitious data-driven goals. With over £6 million spent on above-the-line advertising, this home improvement company isn’t messing around.
The following was originally published on 31 Mar
Media Spend: In 2014, Everest spent over £12.8m on media primarily across TV, door drop, direct mail, and press, with little put towards digital. Spending has remained similar in 2015 with over £9m in Q1-Q3. Also similarly, Everest slightly increased, but still gave little attention to digital.
Digital Breakdown: Moat reports that Everest ran 16 display ads on 14 publishers last year. Top ad destinations included showcasecinemas.co.uk, workingmums.co.uk, and outsideonline.com, almost all placed site direct versus programmatically. The company also ran 15 high impact ads and 8 video ads. For comparison, in 2014 2 display ads were run on 2publishers.
Target Market: Larger home improvement trade groups that buy in bulk and DIYers drive the consumer base which is forecast to increase over the next five years.
Competition: Homebase, Kingfisher make up this overcrowded marketplace.
Sopers Road, Potters Bar, Hertfordshire EN6 4SG, 01707 875 700
Ms Georgina Smith
Mr Faseeh Shams
Brand Marketing Manager
Mr Anthony Threlfall
Head of Digital Marketing