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Bayer | Company Profile, Marketing Contacts, Media Spend, Brands

Bayer is a multinational pharmaceutical and chemical company. Bayer Corporation operates through three divisions: Bayer HealthCare, Bayer CropScience and Bayer MaterialScience. Bayer Corporation provides prescription drugs, biological products, and biotechnology.

Main Telephone 01635 563 000
Main Fax 01635 563 393
Primary Address
400 South Oak Way Green Park
Reading, Berkshire RG2 0FL

Bayer Contacts

Contacts (5/10)
Name Title City
Richard C. Global Marketing Director Berkshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01635 563 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 South Oak Way Green Park
Reading, Berkshire

Dan C. Manager, Marketing Berkshire
Zoe M. Business Development & Marketing Manager Berkshire
Juliane N. Group Brand Manager Berkshire
Nick S. Senior Brand Manager - Oncology Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bepanthen Ointment *
Rennie Indigestion Tablet R ******
Roche Products *****
Canesten *******
Bayer Products *******

Agency Relationships

Brand Agency Service From To
***** ******** ** Media Buying, Media Planning unknown present
***** ******** ******** ** Media Buying, Media Planning unknown present
***** ******** *** ****** creative unknown present
********* ******** ******** ** Media Buying, Media Planning unknown present
********* ******** *** ****** creative unknown present

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Campaign Imminent: Bayer Animal Health hands creative brief to retained PR AOR after pitch process

Subject: Sponsorships, Animals, Healthcare, Media, Social Media.

Company: Bayer Healthcare Animal Health (subsidiary of Bayer), one of the world's largest suppliers of veterinary medicinal products for use in household pets, horses and livestock.

Predicted Opportunity: Bayer Animal Health has expanded the brief of its long-term PR agency, Pegasus. after a competitive pitch. The brief sees the launch of the new The Inseparables' campaign this month (see ad above)

The campaign promotes Bayer’s flea and worm protection products, Drontal and Advantage. and will run on a variety of channels, including social, digital display, a new website and a stand at Crufts annual dog show. The campaign marks the union of the Drontal and Advantage brans, to increase compliance and raise awareness of the importance of regular parasite protection.

Therefore, reach out now to secure media and event revenue since the campaign will run throughout the year.

Further Insight

Media Spend: The company spent £5.2m on measured media for 2014, a 26% decrease from 2013. 2013 spend was 23% lower than 2012. TV received the bulk of budget and marginal spend went to press and direct mail.

Decision Makers on the Move: Last May, Bayer Animal Health brought on a new head of marketing, James Crawford, who has a range of leadership and commercial experience in the Animal Health, Agricultural & Pharma sectors.

Mr. James Crawford
Head of Marketing

Mr. Joe Brice
Head of Corporate Affairs and Brand