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SCA Hygiene Products | Company Profile, Marketing Contacts, Media Spend, Brands




SCA Hygiene Products is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products.

Main Telephone 01582 677 400
Main Fax 01582 677 502
Primary Address
Southfields Road
Dunstable, Bedfordshire LU6 3EJ
England

SCA Hygiene Products Contacts

Contacts (5/17)
Name Title City
Kevin S. Vice President, Sales & Marketing North West
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 871 2700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Southfields Road
Dunstable, Bedfordshire
LU6 3EJ
England

Jenny T. Head, Marketing Bedfordshire
Sally B. Vice President, Consumer Goods - Europe North West
James C. Director, Customer Marketing North West
Sarah W. Director, Communications - UK & Ireland North West

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cushelle - Toilet Tissue *******
Tena Lady - Prod Rge *******
Sca Hygiene - Prod Rge ******
Bodyform - Towel Rge *******
Tena - Men *****

Agency Relationships


Brand Agency Service From To
******** - ***** *** ****** Media Buying, Media Planning unknown present
******** - ****** ****** ****** Media Buying, Media Planning unknown present
******** - ****** ****** ****** ****** creative unknown present
****** - ****** ****** Media Buying, Media Planning unknown present
*** ******* - **** *** ****** Media Buying, Media Planning unknown present

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WinmoEdge

Planning for Q2: SCA Hygiene prepares for split and 2017 spending


Subject: Digital, TV, Social, Outdoor, Radio, Press, Sponsorship. 

Company: SCA Hygiene

Opportunity: Doubled video ad spend year-over- year so far, according to Pathmatics, but still only spent £250k on desktop and video. Video ads went from mainly (85%) site-direct last year to 49% running through a DSP (mainly DoubleClick) and 46% running site-direct. The remaining 4% ran through the ad network BrightRoll. Top sites were youtube.com, aol.com and msn.com. 

The company significantly increased Q2 ad spend in general this year, so sellers should approach now as planing for 2017 will be underway. Next year, SCA will split its forest products and global hygiene businesses into two listed companies with the Hygiene company to get a new name. 

Zenith handles media planning and buying. 

Additional Information

Media Spend: During H1 this year, SCA spent £11.8m, mostly in TV, with a huge increase in Q2 year-over-year. Last year's annual total reached £21.4m, down from £23.3m in 2014. TV, radio, press, outdoor, digital are the highest pillars in descending order. 

CompetitorsIntertissue, Georgia-Pacific, Kimberly-Clark

SCA Hygiene
Voyager House
Level 2, Chicago Avenue
Manchester, North West M90 3QD England 
0161 871 2700

Mr. Kevin Starr
Vice President, Sales & Marketing
kevin.starr@sca.com

Mr. Ben West
Planning Director
ben.west@zenithoptimedia.co.uk