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Walgreens Boots Alliance | Company Profile, Marketing Contacts, Media Spend, Brands




Walgreens Boots Alliances is a multinational pharmacy-led health and beauty group. It has two core business activities which include: pharmacy-led health and beauty retailing, and pharmaceutical wholesaling and distribution.

Main Telephone 0115 950 6111
Main Fax 0115 968 9191
Primary Address
1 Thane Road West
Beeston
Nottingham, Nottinghamshire NG90 1BS
England

Walgreens Boots Alliance Contacts

Contacts (5/42)
Name Title City
Stefano P. Executive Chairman Nottinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0115 950 6111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Thane Road West
Beeston
Nottingham, Nottinghamshire
NG90 1BS
England

Ken M. Chief Commercial Officer, Executive Vice President & President, Global Brands Nottinghamshire
Andy G. Chief Marketing Officer - Global Brands Nottinghamshire
Elizabeth F. Senior Vice President & Managing Director, International Retail Nottinghamshire
Paul W. Vice President, Global IT Strategy Nottinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Boots.com *
Boots Pharmaceutical *
Walgreens Boots Alliance ********

Agency Relationships


Brand Agency Service From To
***** ************** ****** & ****** ****** Creative 2017 present
***** ************** ******** ** Media Buying, Media Planning 2017 present
*****.*** ****** & ****** ****** Creative 2017 present
*****.*** ******** ** Media Buying, Media Planning 2017 present
********* ***** ******** ****** & ****** ****** Creative 2017 present

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WinmoEdge

Integrated Opps: Boots No7 launches campaign for Triple Action Serum


Subject: Beauty, Retail, Global, Digital, Pharmaceuticals, Print, TV, Outdoor.

Brand: Boots No7 is the cosmetics subsidiary of  Boots Alliance, a multinational pharmacy-led health and beauty group. 

Opportunity: The conglomerate has launched an integrated marketing campaign, with creative agency True Story, to promote its Boots No7 Lift & Luminate Triple Action Serum. Walgreens typically works across ATL and digital channels and is attempting some overlap with this campaign.

Interestingly last month, DV noted the appointment of SVP and MD for the UK and Ireland Elizabeth Fagan and predicted changes throughout the year. Sellers in cosmetics should reach out immediately to benefit from the summer marketing push and plan for further emphasis in 2016.

OMD UK handles media buying.

Additional Information

Digital Breakdown: According to Moat, No7 ran 31 standard ads on 193 publishers, with only 18 per cent placed site direct. Top publishing sites include drphil.com, parkers.co.uk, dailymail.co.uk and metoffice.gov.uk. 109 high impact ads and eight video ads were also run during this time. This is drastically different from year to date 2014's strategy which saw 193 high impact ads and one video ad run. Also, 6 standard ads were run on 10 publishers. 

Competitors: Superdrug.

Agency Roster: M&C Saatchi (since 2013) work with Alliance Boots for media, loyalty/CRM and digital needs (respectively).

Walgreens Boots Alliance began reviewing its global creative account the summer of 2015, which Mother London had held for the last 12 years.

Walgreens Boots Alliance
1 Thane Road, Nottinghamshire NG90 1BS, 0115 950 6111

Ms Leena Rathod
Brand Manager - No7 Skincare
‚Äčleena.purcell@boots.co.uk

Ms Natasha Bell
Senior Marketing Manager - Beauty
natasha.bell@boots.co.uk