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Sunrise Medical | Company Profile, Marketing Contacts, Media Spend, Brands




Sunrise Medical manufactures and distributes a wide range of disability products. The company's product line includes wheelchairs, walking aids, beds, and daily living aids.

Main Telephone 0845 605 6688
Main Fax 0845 605 6689
Primary Address
Sunrise Business Park
Thorns Road
Brierley Hill, West Midlands DY5 2LD
England

Sunrise Medical Contacts

Contacts (5/7)
Name Title City
Peter R. Chief Finance Officer & Senior Vice President West Midlands
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0845 605 6688
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Sunrise Business Park
Thorns Road
Brierley Hill, West Midlands
DY5 2LD
England

Jim B. Vice President, Commerical Operations - UK, Nordic, Australia & APAC West Midlands
Paul T. European Web Development Manager West Midlands
Ryan H. Marketing Manager - UK&I West Midlands
Claire J. Marketing Coordinator West Midlands

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sunrise Medical *

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Sponsorship, Social Opps: Sunrise Medical promotes within, naming head marketer


Subject: Social, Events, Sponsorship, E-Commerce, Print. 

Company: Sunrise Medical manufactures and distributes a wide range of disability products. 

Opportunity: Going from product marketing to national sales in the last 7.5 years, Mr. Simon Collins has made one more upgrade, becoming head of sales and marketing this month. He’s been with the company since November 2006 and has become the head marketer months after Equistone Partners put the company up for sale, which landed in the portfolio of Nordic Capital Fund VII in June. 

Under Equistone’s ownership, Sunrise strengthened its international market position through astute acquisitions and growth, giving Nordic Capital an expansion of the high quality mobility products and services sector in both North Europe and internationally. Needless to say, the change in owners will only better position the company to continue its growth strategy, proven by Sunrise’s latest acquisition in Sept. of Handicare Mobility.

The company will have to continue to stay on top of mobile technology developments, by centring its brand around convenience, customisation and quality. 

Marketing Strategy: The manufacturer sells its key products through a network of homecare medical product deals or distributors, in addition to selling online.

These key products are marketed under the proprietary brand names Quickie, Zippie, Breezy, Sterling, Jay, Coopers and Lomax. These brands see event marketing, branded merchandise, print, SEO, PR, social media and sponsorship.

Sunrise Medical 
Sunrise Business Park, Thorns Road, Brierley Hill, West Midlands DY5 2LD, 0845 605 6688

Mr. Simon Collins
Head of Sales and Marketing
Direct Dial: 01384 446 754
simon.collins@sunmed.co.uk

Mr. Jim Barratt
Vice President, Commercial Operations
Direct Dial: 01384 42 15 96
jim.barratt@sunmed.co.uk

Mr. Adrian Priest
Marketing Manager
marketing@sunmed.co.uk

Ms. Ruby Hawley
Marketing Executive
ruby.hawley@sunmed.co.uk