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Oxfam | Company Profile, Marketing Contacts, Media Spend, Brands

Oxfam is a globally renowned aid and development charity. The company consists international confederation of global organizations working to find solutions to poverty and related injustices around the world.

Main Telephone 01865 473 727
Main Fax
Primary Address
Oxfam House
John Smith Drive
Oxford, Oxfordshire OX4 2JY

Oxfam Contacts

Contacts (5/6)
Name Title City
Mark G. Chief Executive - Oxfam GB Oxfordshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01865 473 727
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Oxfam House
John Smith Drive
Oxford, Oxfordshire

Dave H. Director, Partnerships & Philanthropy Oxfordshire
Sarah I. Head, Organization Effectiveness Oxfordshire
Kathryn L. Head, eCommerce Oxfordshire
Fee G. Head, Retail Brand Oxfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Oxfam - Charity *******
Oxfam Shop - Prod Rge *****
Oxfam N Ire - Charity *

Agency Relationships

Brand Agency Service From To
***** - ******* ****** Media Buying, Media Planning 2007 present
***** - ******* *&* ****** Creative unknown present
***** * *** - ******* ****** Media Buying, Media Planning unknown present
***** * *** - ******* *&* ****** Creative unknown present
***** **** - **** *** ****** Media Buying, Media Planning unknown present

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Oxfam invests in SEO and multi-channel campaigning

Subject: Digital, SEO, Charity, Outreach, Media, Fundraising, Poverty.

Organisation: Oxfam – global aid and development charity; an international confederation of 17 organisations working in approximately 94 countries worldwide to find solutions to poverty and injustice around the world.

Oxfam works directly with communities and seeks to influence the powerful, to ensure that poor people can improve their lives and livelihoods and have a say in decisions that affect them. Oxfam was originally founded in Oxford, England in 1942.

Opportunity: Reportedly, Oxfam has appointed Click to focus on increasing its UK search visibility with a specific focus on Regular Giving, Oxfam's Online Shop and Oxfam Unwrapped. Click will incorporate a full technical auditing process of the Oxfam UK site as well as a campaign driven outreach approach. The goal is to build awareness of Oxfam and their international work.

This follows the organisation’s promotion in October of Ms. Kathryn Leak to head of multi-channel in the UK. She was formerly head of eCommerce (for six years), but has a long online marketing and media past at companies like Weight Watchers, TUI UK, Blackwell’s and Virgin Retail. It is likely she Ms. Leak will work closely with Click to develop this SEO concept.

With older agency relationships (and some of them older than when the strategic plan was created – see below), this might be a good time to reach out for digital, media and creative opportunities to support fundraising efforts, empowering women and enlisting the support of regional communities to do more outreach (note that the organisation got a direct/digital fundraising agency last year).

Strategic Plan: Oxfam has a set list of goals for the six years of 2013-2019. It is the strategy that all affiliates of Oxfam use to guide resources, campaigns, programs and  fundraising, and how they operate as a confederation.

The priorities are set out in six goals that will guide them over the period of the Strategic Plan. In each of the goals, the approach will be to equip people living in poverty to know and exercise their rights and use the many available  means in a digitally-connected world to influence, make their own demands and find their own solutions to building  better lives. Young people will be a crucial catalyst in this environment.

In all that Oxfam does, there will be a priority on empowering women. In addition, there are separate goals (Goals 1 and 2: Right to be heard: People claiming their right to a better life; and advancing gender justice) that are specifically aimed at equipping women and activist people to bring about change. The Strategic Plan describes six goals to reduce poverty and bring greater justice; followed by the internal benchmarks, or Operational Goals, that will guide the way Oxfam employees work; and a section on the budget to support the Plan and the benchmarking to check progress on the goals.

Media Spend: In 2014, the organisation increased its media spend by 76% to £8.5m. This year, in the first two quarters of 2015, Oxfam has decreased its spend YoY by 73% in Q1, but then increased spend in Q2 by 212%. TV and Direct Mail continue to be the highest investment areas. However, Door Drop and Press has increased in 2015, compared to last year.

Agency Relationships: Last year around this time, Oxfam appointed Lida to its direct and digital fundraising account. Rainey Kelly Campbell Roalfe/Y&R is Oxfam's creative agency (since 2007), and Proximity London works on the charity’s digital business on a project basis (since May 2013). ZenithOptimedia was handed the media planning and buying account in August of 2007.

Oxfam House, John Smith Drive, Oxford, Oxfordshire OX4 2JY, 01865 473 727

Ms. Fee Gilfeather
Head of Marketing for Trading

Ms. Kathryn Leak
Head of Multi-Channel

Mr. Eddy Lambert
Web & Mobile Channel Manager

Mr. Mark Goldring

Mr. Paul Gill
Head of Digital Engagement

Ms. Harriet Tolputt
Head of Media