Marie Curie Cancer Care | Company Profile, Marketing Contacts, Media Spend, Brands
Marie Curie Cancer Care, headquartered in London, England is a non-profit organization. Marie Curie Cancer Care is a charity that provides hands on hospice care to terminally ill people and offers emotional support to their families.
|Main Telephone||020 7599 7777|
|Main Fax||020 7599 7788|
Marie Curie Cancer Care ContactsContacts (5)
|Meredith N.||Executive Director, Fundraising, Marketing & Public Affairs||London|
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|Jude B.||Executive Director, Marketing, Fundraising & Public Affairs||London|
|Sonia C.||Marketing Manager||London|
|Alex H.||Fundraising Director||London|
|Joshua H.||Email Marketing Manager||London|
|Marie Curie Cancer Care - Charity||********|
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Multiple Sclerosis Society begins digital transformation with two agency hires
Subject: Digital, Sponsorship, Branding, Strategy, Social, Technology, Membership.
Organisation: Multiple Sclerosis Society (MS Society) is the leading UK charity for people with MS. 100,000 people live with multiple sclerosis in the UK. Every one of them shares the uncertainty of life with MS.
Opportunity: MS Society’s marketing ventures of late have culminated to a double-agency appointment of Arthur London and Code Computerlove to handle brand positioning and digital transformation work for the organisation, respectively.
The review began in October, at the very same time that we were reporting on the newest head of brand and marketing (details below), Mr. Mark Whatham. It’s likely that interim marketing strategy consultant Sam Bridger helped to conduct the review ahead of Mr. Whatham’s hire. He may feel a bit slighted since an agency was picked for him; alternately, perhaps he had been involved in the review and just didn’t announce his new role at MS Society until October. This is all speculation, of course. Mr. John Palmer, executive director of marketing and comms at the organisation was also involved in the agency review process.
Arthur London has been briefed to help the org review its supporter and membership proposition, as well as build a brand refresh, while Code Computerlove will work to create tools to help patients track and monitor their multiple sclerosis, as well as forums to provide support within the MS Society’s network of patients.
Mr. Palmer noted the need for the organisation to “embed a digital mindset in the charity and explore new ways of using digital technologies to improve the lives of people affected by MS”.
He also said that the org’s digital transformation programme will go beyond overhauling the website and digital platforms and will involve a complete rethink of the role of digital in achieving our organisational objectives. This may not be the end of agency appointments at MS Society. We may see a media agency brought on that has experience working with non-profits (as a reminder, Mr. Whatham worked with UM London at Marie Curie). Total Media has handled media buying and planning since before 2008, so this is a good time for the organisation to consider moving on.
Decision Maker on the Move: The non-profit welcomed a new head of marketing and brand last October, Mr. Mark Whatham. This role was held by Ms. Sam Bridger in the interim since February 2015. An experienced charity marketer, Mr. Whatham is going to be very helpful in developing a strategic direction for MS Society.
Mr. Whatham joined from Marie Curie, where he was head of creative and content for the three years to Aug. 2015. (Marie Curie works with UM London and DLKW Lowe.) He has also been acting as a brand and creative consultant within marketing and communications for the last almost four years. Before that, he was head of creative and publishing for Save the Children, helping with strategic planning and the launch of several integrated campaigns. He has also handled communications for Help the Aged.
In September, Ms. Sarah Jordan was promoted to digital transformation strategist from digital director, a role she’d held for a year.
New Funding: The progressive MS Alliance, a global collaboration, recently received funding that will see a £17.5m investment over the next five years going into research across 11 projects.
Digital Breakdown: Moat UK reports that the national MS Society has run 5 standard ads (20% mobile) with 3 publishers (33% mobile) this year. Only 1% ran through programmatic, leaving 99% to run publisher-direct. These ads ran on aarp.org in Q1 and Q2 with mobile seeing higher daily activity in Aug. and Sept.
Agency Roster: In-house creative and Total Media handles media planning and buying (since before 2008). Saatchi & Saatchi London was on creative for many years, but we cannot confirm if this is still current.
Multiple Sclerosis Society
MS National Centre, 372 Edgware Road, London NW2 6ND, 020 8438 0700
Mr. Mark Whatham
Head of Marketing and Brand
Ms. Sarah Jordan
Digital Transformation Strategist
Ms. Sam Brodie
Head of Digital
Mr. John Palmer
Executive Director, Marketing and Communications