Royal Society For Protection Of Birds | Company Profile, Marketing Contacts, Media Spend, Brands
The RSPB is a conservatory organization that aims to maintain populations and habitats of native birds.
|Main Telephone||01767 680 551|
|Main Fax||01767 692 365|
Royal Society For Protection Of Birds ContactsContacts (5/16)
|Mike C.||Chief Executive||Bedfordshire|
Sample of Associated Brands
|Carol L.||Internet & Digital Marketing Channel Manager||Bedfordshire|
|Gemma H.||Media Relations Manager||Bedfordshire|
|Liz B.||Marketing & eCommerce Manager||Bedfordshire|
|Natalie B.||Direct Marketing Manager||Bedfordshire|
|Royal Society for Protection of Birds||*******|
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RSPB changes content strategy, ahead of campaign launch
Subject: Digital, Non-Profit, Social, TV, Display
Company: Royal Society For Protection Of Birds (RSPB)
Opportunity: The non-profit is looking to redirect its digital user experience to better engage its audiences, after several consecutive quarters of incremental marketing spend. Look out for a campaign launch soon that will be present across several platforms, but especially digital.
Account on the Move: Zone has reportedly won a digital brief to handle its content strategy, including a website redesign, that will be focused on improving user experience and increasing engagement. The new website will support the charity’s marketing strategy and Giving Nature a Home campaign.
Partnership: RSPB recently partnered with Barratt Developments, the first national agreement of its kind in the UK, “to set a new benchmark for nature-friendly housing developments,” according to a press release. The first development to pioneer the new approach will be at Kingsbrook, Aylesbury Vale, where 2,450 new homes, new schools and community facilities will be designed to reverse this trend and put nature at the heart of the proposals. The development is one of the biggest Barratt sites currently in planning.
Around 50 per cent of Kingsbrook will be green infrastructure, including orchards, hedgehog highways, newt ponds, tree-lined avenues, fruit trees in gardens, bat, owl and swift nestboxes and nectar-rich planting for bees. The development will also include 250 acres of wildlife-rich open space, the size of 100 football pitches, accessible to all residents of the Vale.
Barratt Developments and the RSPB have signed an agreement to incorporate some of the principles developed for Kingsbrook across its future developments. This will include reviewing its landscaping and planting guidance to enhance wildlife habitats. The three year partnership will significantly enhance Barratt's approach to sustainability and contribute to the RSPB’s goal of inspiring everyone to ‘give nature a home'.
Media Spend: RSPB spent 97.06% more in 2013 spending (£8.32M) than 2012 (£4.2M), with its biggest jumps in Q3 (+280%) and Q4 (+543%). Last year’s first three quarters combined is just over half of the full 2013 budget, but since Q4 typically sees the highest spending, it is likely last year’s media spend was similar to 2013 and that this year will also take a similar or higher spending trend.
Royal Society For Protection Of Birds (RSPB)
The Lodge, Sandy, Bedfordshire, SG19 2DL, England, 01767 680 551
Ms Charlotte Barham
Mr Neil Barton
Senior Legacy Marketing Manager
Mr John Hodge
Ms Carol Lamey
Senior Digital Marketing Manager
Mr Jonathan Wright
Head, Brand, Innovation & Planning
12-13 Stable Street, London, N1C 4AB, England, 020 3697 8600
Mr. Matt Kay
New Business Project Manager