Back to All Companies

Weetabix Limited | Company Profile, Marketing Contacts, Media Spend, Brands

Weetabix Limited is a food processing company that produces breakfast cereal brands. The company's portfolio of brands includes Oatibix, Weetabix, Alpen, and Minibix.

Main Telephone 01536 722 181
Main Fax 01536 726 148
Primary Address
Burton Latimer
Kettering, Northamptonshire NN15 5JR

Weetabix Limited Contacts

Contacts (5/13)
Name Title City
Giles T. Chairman Northamptonshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01536 722 181
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Burton Latimer
Kettering, Northamptonshire
NN15 5JR

Richard M. Group Chief Financial Officer Northamptonshire
Gareth M. Director, Strategy & Business Development Northamptonshire
Francesca D. Marketing Director Northamptonshire
Nanda D. Brand Innovation Manager Northamptonshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Weetabix *******

Agency Relationships

Brand Agency Service From To
******** ****** Media Buying, Media Planning 2015 present
******** *** ****** Creative 2011 present
******** ******** Public Relations 2017 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman of Weetabix Limited?

Who is the marketing contact for Food in Northamptonshire

What is the email of the Group Chief Financial Officer of Weetabix Limited?

What is direct phone of the Director, Strategy & Business Development of Weetabix Limited?

Who is the Media Buying, Media Planning agency of Weetabix Limited?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Decision Makers on the Move (Round Up):, Weetabix, Häagen Dazs, Jumbo Games, Simon Je...

Below is a weekly compilation (check back next Monday!) of the latest Decision Makers on the Move. The recap can also be accessed under “Browse by Topic” once it moves off the front page of the site. 

**Click on the hyperlinked brand/company/agency names below to view the associated WinmoEdge article.

Decision Maker: has established clear global leadership in the online accommodations market, and the company plans to continue to profitably invest to improve and extend services to bring in more customers. Mobile execution remains a bright spot across the Group, and they adhere to this formula for earning customers' loyalty through delivering “best-in-class consumer experiences end-to-end and across devices”.
Part of this leadership includes the appointment this month of Mr. Ollie Shayer as global head of media planning. He joins from Diageo where he held the same role over Western Europe for about a year and half, in addition to other marketing roles there since 2010. He has extensive experience in online and digital at companies like Sainsburys and Nestlé as well.

Contact: Mr. Ollie Shayer, Global Head of Media Planning,


Decision Maker: As of this month, Weetabix has a new head of brand on board, Mr. Gavin Loftis. He joined from Jordans & Ryvita Company most recently where he was first an international marketing manager since 2011 and then a marketing controller since July 2014. As head of brand, he will be the brand’s champion and lead its strategic development, driving consumer awareness, brand salience and per capita consumption of Weetabix through brand management of the marketing mix, including advertising, media, research, campaigns, creative development and project management of strategic brand products and new product launches.

Contact: Mr. Gavin Loftus **, Head of Brand,

Häagen Dazs

Decision Makers: In October, Ms. Katy Jones was promoted to global senior brand manager for the Häagen Dazs brand from her role as senior brand manager at General Mills. In June, Mr. Arjoon Bose was appointed marketing head for the UK and Scandinavia for the Häagen Dazs brand. Also in October, Ms. Holly Bouldin moved from brand manager of the Green Giant brand to brand manager for Häagen Dazs. She worked in brand management prior to that at Burton’s Biscuit Co since 2011. In June, Mr. Arjoon Bose joined as head of marketing for the UK/Nordics over the Häagen-Dazs brand. He joined from L’Oréal where he was group brand manager in the UK/Europe  over haircare.

Contact: Mr. Arjoon Bose **, Marketing Head UK & Nordics – Häagen-Dazs,

Jumbo Games

Decision Makers: Jumbo Games is expanding its sales and marketing team in the UK, with two new executives on board to fuel these growth efforts. Mr. Steven Baker will be the new sales agent, and Mr. Daniel Nicholas has joined as marketing executive. Mr. Baker’s role sees him managing the South East area with his sales expertise built up over the last 25 years, and he starts on 01 December. Mr. Nicholas will work on trade and consumer marketing strategies with senior marketing executive Steven Russell.

Contact: Mr. Steven Russell, Senior Marketing Executive,

Simon Jersey

Decision Maker: Joining from Kaplan Financial, uniform provider Simon Jersey has appointed Mr. David Pert as its very first direct of eCommerce, as the company is keen to build its online presence and boost sales. The company has already seen the potential, as the last 18 months have had strong online growth. Mr. Pert is well positioned to faciliate this, as he was head of digital for three and a half years prior to this role and digital marketing manager at the same company for two years before that.

Contact: Ms. Kerrie Medlicott, Marketing Director,

Campaign to End Loneliness

Decision Makers: In September, Mr. Marcus Rand was hired as director, replacing Ms. Laura Alcock-Ferguson who was director since October of 2010. He has said they have yet to commit to a specific strategy. In addition, the Campaign hired Ms. Kellie Payne in August as learning and research manager. She manages the Learning Network where people have a chance to share evidence and meet each other over new ideas at Campaign events. She coordinates the Research Hub, keeps supporters up to date with the latest evidence and helps to translate this evidence into learning and policy materials for front line organisations.

Contact: Ms. Marianne Siddorn, Campaigns and Communications Manager,

Music Glue

Decision Makers: Music Glue has chosen former Great Escape Director Kat Morris as its global marketing director in order to fuel expansion into new markets and to find more partnerships with budding musicians. Her role will encompass the UK, but she will also focus her energy on elevating the Music Glue brand globally. At the same time as Ms. Morris's hire, the company added a U.S. sales and marketing lead to the team, as well as a UK head of artists and repertoire (A&R), Mr. Jon Chapman. Mr. Chapman will be increasing sign up and engagement with artists, managers and labels throughout the UK. In August, Ms. Suzi Beese was appointed as commercial director, joining from Board Intelligence as its head of advisory & principal. She is responsible for anything related to commercial or business development, including meant partners, investors, major clients, suppliers and international offices. She has worked on the agency side as a media planner at Vizeum in the past.

Contact: Ms. Kat Morris, Global Marketing Director,

Hunter Boot

Decision Maker: Hunter has announced its CEO, Mr. James Seuss, will step down towards the end of November to pursue a new opportunity. Until a new CEO is appointed, the company will have an interim team covering Mr. Seuss’s duties. Creative Director Alasdhair Willis, Chief Financial Officer Benedict Smith, Product and Sourcing Director Julie Rafferty and Wendy Svarre, CEO and president of America will be managing the business.

Contact: Ms. Nicola Spouse, Head of Global Marketing,

The Duke of Edinburgh's Award (DofE)

Decision Makers: Just after reporting earlier this year that for the year ended 31 March, the organisation is “continuing to grow its commercial partnerships” and that “income from commercial activities continues to grow”, DofE has added new commercial leadership to its team. Under the lead of Commercial Director Peter Schooling, Ms. Siobhan Cronin will report as commercial manager, effective this month. She joined from QA Apprenticeships where she was head of engagement for over four years. She has a solid business development and marketing (direct and eCommerce) background as well. In October, Ms. Emma Louise Thorn joined as marketing executive from CensorNet Ltd. In June, Ms. Eve O’Connell was appointed eCommunications Coordinator. She works primarily in the commercial department, coordinating email marketing in order to boost online presence, developing e-marketing and reviewing DofE’s content management platform.

Contact: Mr. Peter Schooling, Commercial Director,


Decision Maker: 10-year marketing veteran Tristanne Searle was just appointed head of EMEA marketing at Veracode, effective this month. Ms. Searle joined from database and CRM software company Blackbaud Europe where she was marketing manager for three years, heading up core marketing function and European marketing strategy for the ~ £14m core markets area of Blackbaud Europe.

Contact: Ms. Tristanne Searle, Head of EMEA Marketing,


Decision Maker: The bank promoted Mike Bagguley from head of macro to the new chief operating officer of the investment banking unit after the bank had moved away from this realm to focus on retail banking before now. 

 Contact: Mr. Mike Bagguley, COO, Investment Banking ,


Decision Makers: This month, the private grocery company hired former Greggs director Nigel Murray as commercial director and promoted Helen Clarke from executive to retail marketing manager.

Contact: Mr. Nigel Murray, Commercial Director,


Decision Maker: The Lipton brand welcomes a new global brand development manager this month. Mr. Ben Morrison will handle digital and sustainability activity for the tea brand. 

Contact: Mr. Marc Mathieu, Senior Global Vice President, Marketing,


Decision Maker: The private bank has appointed a 30-year marcomms veteran as head of marketing this month, Nicola Gifford. 

Contact: Mr. Ian Mapp, Head of Marketing & Product Development,


Decision Maker: Joining from full service integrated marketing agency We Are Catalyst, Mr. Edward Thomas has become CDF's communications and marketing officer this month. 

Contact: Mr. Edward Thomas, Communications and Marketing Officer,

Castle Trust

Decision Maker: Mr. Jeremy Stevens joins this month as head of marketing over Castle Trust's investment products. 

Contact: Mr. Jeremy Stevens, Head of Marketing – Investments,


Decision Maker: This month sees Sarah Ridley take on a senior marketing manager role for Cornerstone, having her oversee a range of commercial fiction and non-fiction titles. Ms. Ridley takes over for Chloe Healy, who has been promoted to head of marketing for the vintage arm, signifying marketing activity to activate soon. 

Contact: Mr. Paul Kelly, Group Strategy and Commercial Director, UK and International,


Decision Maker: Following a reorg of its management team and a new corporate strategy for the fiscal years 2015-17 (outlined below), Sony has reorganised its entire European marketing team in order to strengthen its consumer electronics business. This puts current President of Sony Europe Masaru Tamagawa in a new role of global sales and marketing officer, effective 01 April 2016. 

Contact: Mr. Shaun Dorrington, Marketing Director,

Fleetway Travel Group

Decision Maker: This month sees former Telegraph Media Group travel marketer and eCommerce manager Tania Ross join Fleetway Travel Group as head of marketing. 

Contact: Mr. Ben Braude, Managing Director of Sales,

Freedom Leisure

Decision Maker: Mr. Jeremy Rowe joins as head of operations for Wales and West, a newly-created position as the leisure company expands in the region. 

Contact: Mr. Jeremy Rowe, Head of Operations, Wales & West,

LiveWire and Culture Warrington

Decision Maker: Managing Director Jan Souness, who has been with LiveWire since its conception in 2012, is moving on from her post and into retirement, and current cultural director at Culture Warrington will replace her in a joint managing director role at LiveWire and Culture Warrington as of February 2016. Ms. Emma Hutchinson was picked by the two Warrington-based organisations' boards to lead and direct the neighbourhood wellbeing and cultural organisations after having been with the two companies since 2012 when the organisations were formed following the transfer of the services from Warrington Borough Council. While there, she's held the business development director role in addition to cultural director.

Contact: Ms. Emma Hutchinson, Managing Director,

Old Mutual Wealth

Decision Maker: As Bruce Hemphill takes over Julian Roberts' spot as group chief executive this quarter, Old Mutual Wealth has secured a new head of international marketing this month, former L&G marketing director Karen Blatchford. 

Contact: Ms. Karen Blatchford, Head of International Marketing, Old Mutual Wealth,

UK Mail

Decision Maker: Following the second profits warning in three month and third for the year, UK Mail CEO Guy Buswell has decided to step down.

Contact: Ms. Ros Hunt, Director of Marketing,