Tate & Lyle | Company Profile, Marketing Contacts, Media Spend, Brands
T&L provides various ingredients, mostly corn-based and sweeteners, for the foodservice industry in multiple countries.
|Main Telephone||020 7257 2100|
Tate & Lyle ContactsContacts (5/10)
|Javed A.||Chief Executive Officer||London|
Sample of Associated Brands
|Nick H.||Chief Financial Officer||London|
|Joachim Z.||Senior Vice President, New Business Development||London|
|Mark T.||Vice President, Corporate Development||London|
|Sonal D.||Vice President, Global Strategy||London|
|Tate & Lyle||*|
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2017 TV, Digital Opps: Lyle's Golden Syrup returns to TV after 25 years
Subject: TV, Print, Press, On-Pack, Social, Online, Sponsorship, Digital.
Company: Tate & Lyle (T&L) owned by American Sugar Refining (ASA), is split into two divisions: Bulk Ingredients and Specialty Food Ingredients.
Update (02 Nov.): Shortly after appointing its first ad agency of record, Lyle's Golden Syrup is returning to UK TV screens after 25 years. Featuring the tagline ‘sticky but worth it’, the campaign is supported by VOD, sponsorship, press, in-store activation, digital and PR.
Sellers - hopefully you were all over this when we told you to approach this summer. If not, you should have future TV spend available to you next year, as the brand looks to re-engage customers and raise awareness among a younger generation. Digital sellers should have much more revenue available as well.
The following was originally published on 23 Aug.
Opportunity: The former M/SIX handles media.
The competitive pitch followed ongoing losses and a struggle to maintain afloat within a highly competitive sugar market. This led the company to consider a new angle to attract the health-conscious consumer. Iris will now help the Tate & Lyle Sugars brand attract new consumers, so additional agencies could be considered in the near future.
Target Audience: Key trends that Tate & Lyle have recognised include an “increasing demand for convenience food, natural ingredients and for healthier food,” according to CEO Javed Ahmed.
These consumer trends are said to be “ driven by well-known factors such as modern day 24/7 lifestyle, the greater sensitivity around food processing and prominence the rise of obesity and diabetes globally.”
Tate & Lyle
London, WC2B 6AT
020 7257 2100
European Marketing Director for T&L Sugars
B2C Marketing Manager, EU at ASA (T&L parent company)
T +44 207-257-9617
M +44 771-771-5414