Tate & Lyle | Company Profile, Marketing Contacts, Media Spend, Brands
T&L provides various ingredients, mostly corn-based and sweeteners, for the foodservice industry in multiple countries.
|Main Telephone||020 7257 2100|
Tate & Lyle ContactsContacts (5/11)
|Javed A.||Chief Executive Officer||London|
Sample of Associated Brands
|Nick H.||Chief Financial Officer||London|
|Joachim Z.||Senior Vice President, New Business Development||London|
|Mark T.||Vice President, Corporate Development||London|
|Sonal D.||Vice President, Global Strategy||London|
|Tate & Lyle||*|
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TV, Social Opps: Former vulnerable account Tate & Lyle taps Iris for sugar range
Subject: TV, Print, Press, On-Pack, Social, Online.
Company: Tate & Lyle (T&L) owned by American Sugar Refining (ASA), is split into two divisions: Bulk Ingredients and Specialty Food Ingredients.
Opportunity: The former M/SIX handles media.
The competitive pitch followed ongoing losses and a struggle to maintain afloat within a highly competitive sugar market. This led the company to consider a new angle to attract the health-conscious consumer. Iris will now help the Tate & Lyle Sugars brand attract new consumers, so additional agencies could be considered in the near future.
Target Audience: Key trends that Tate & Lyle have recognised include an “increasing demand for convenience food, natural ingredients and for healthier food,” according to CEO Javed Ahmed.
These consumer trends are said to be “ driven by well-known factors such as modern day 24/7 lifestyle, the greater sensitivity around food processing and prominence the rise of obesity and diabetes globally.”
Tate & Lyle
London, WC2B 6AT
020 7257 2100
B2C Marketing Manager, EU at ASA (T&L parent company)
T +44 207-257-9617
M +44 771-771-5414
Mr. Jonathan Wharton
Senior Communications Planning Director