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Tate & Lyle | Company Profile, Marketing Contacts, Media Spend, Brands




T&L provides various ingredients, mostly corn-based and sweeteners, for the foodservice industry in multiple countries.

Main Telephone 020 7257 2100
Main Fax
Primary Address
1 Kingsway
London, London WC2B 6AT
England

Tate & Lyle Contacts

Contacts (5/11)
Name Title City
Javed A. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7257 2100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Kingsway
London, London
WC2B 6AT
England

Nick H. Chief Financial Officer London
Joachim Z. Senior Vice President, New Business Development London
Mark T. Vice President, Corporate Development London
Sonal D. Vice President, Global Strategy London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tate & Lyle *

Agency Relationships


Brand Agency Service From To
**** & **** */*** media buying & planning unknown present
**** & **** **** creative 2016 present

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WinmoEdge

TV, Social Opps: Former vulnerable account Tate & Lyle taps Iris for sugar range


Subject: TV, Print, Press, On-Pack, Social, Online. 

Company: Tate & Lyle (T&L) owned by American Sugar Refining (ASA), is split into two divisions: Bulk Ingredients and Specialty Food Ingredients. 

Opportunity: The former M/SIX handles media.

The competitive pitch followed ongoing losses and a struggle to maintain afloat within a highly competitive sugar market. This led the company to consider a new angle to attract the health-conscious consumer. Iris will now help the Tate & Lyle Sugars brand attract new consumers, so additional agencies could be considered in the near future. 

Additional Information

Target Audience: Key trends that Tate & Lyle have recognised include an “increasing demand for convenience food, natural ingredients and for healthier food,” according to CEO Javed Ahmed.

These consumer trends are said to be “ driven by well-known factors such as modern day 24/7 lifestyle, the greater sensitivity around food processing and prominence the rise of obesity and diabetes globally.”

Tate & Lyle
1 Kingsway
London, WC2B 6AT
020 7257 2100

Elpida Gailani
B2C Marketing Manager, EU at ASA (T&L parent company)
T +44 207-257-9617
M +44 771-771-5414
elpida.gailani@asr-group.com

Mr. Jonathan Wharton
Senior Communications Planning Director
jonathanw@msixagency.com