Back to All Companies

Tate & Lyle | Company Profile, Marketing Contacts, Media Spend, Brands

T&L provides various ingredients, mostly corn-based and sweeteners, for the foodservice industry in multiple countries.

Main Telephone 020 7257 2100
Main Fax
Primary Address
1 Kingsway
London, London WC2B 6AT

Tate & Lyle Contacts

Contacts (5/10)
Name Title City
Javed A. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7257 2100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Kingsway
London, London

Nick H. Chief Financial Officer London
Joachim Z. Senior Vice President, New Business Development London
Mark T. Vice President, Corporate Development London
Sonal D. Vice President, Global Strategy London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tate & Lyle *

Agency Relationships

Brand Agency Service From To
**** & **** */*** media buying & planning unknown present
**** & **** **** creative 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Tate & Lyle?

Who is the marketing contact for Food in London

What is the email of the Chief Financial Officer of Tate & Lyle?

What is direct phone of the Senior Vice President, New Business Development of Tate & Lyle?

Who is the media buying & planning agency of Tate & Lyle?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


2017 TV, Digital Opps: Lyle's Golden Syrup returns to TV after 25 years

Subject: TV, Print, Press, On-Pack, Social, Online, Sponsorship, Digital. 

Company: Tate & Lyle (T&L) owned by American Sugar Refining (ASA), is split into two divisions: Bulk Ingredients and Specialty Food Ingredients. 

Update (02 Nov.): Shortly after appointing its first ad agency of record, Lyle's Golden Syrup is returning to UK TV screens after 25 years. Featuring the tagline ‘sticky but worth it’, the campaign is supported by VOD, sponsorship, press, in-store activation, digital and PR.

Sellers - hopefully you were all over this when we told you to approach this summer. If not, you should have future TV spend available to you next year, as the brand looks to re-engage customers and raise awareness among a younger generation. Digital sellers should have much more revenue available as well. 

The following was originally published on 23 Aug.

Opportunity: The former M/SIX handles media.

The competitive pitch followed ongoing losses and a struggle to maintain afloat within a highly competitive sugar market. This led the company to consider a new angle to attract the health-conscious consumer. Iris will now help the Tate & Lyle Sugars brand attract new consumers, so additional agencies could be considered in the near future. 

Additional Information

Target Audience: Key trends that Tate & Lyle have recognised include an “increasing demand for convenience food, natural ingredients and for healthier food,” according to CEO Javed Ahmed.

These consumer trends are said to be “ driven by well-known factors such as modern day 24/7 lifestyle, the greater sensitivity around food processing and prominence the rise of obesity and diabetes globally.”

Tate & Lyle
1 Kingsway
London, WC2B 6AT
020 7257 2100

Tamas Fuzer
European Marketing Director for T&L Sugars

Elpida Gailani
B2C Marketing Manager, EU at ASA (T&L parent company)
T +44 207-257-9617
M +44 771-771-5414