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AB World Foods | Company Profile, Marketing Contacts, Media Spend, Brands




AB World Foods, apart of Associated British Foods is headquartered in Kent, England. AB World Foods is a diversified food, ingredient and beverage production company. Their brands include Patak, Blue Dragon and Levi Roots.

Main Telephone 01942 267 000
Main Fax 01942 267 070
Primary Address
Southern Office
42 Kings Hill Avenue
West Malling , Kent ME19 4AJ
England

AB World Foods Contacts

Contacts (5/7)
Name Title City
Paul W. Marketing Director - UK Kent
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01942 267 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Southern Office
42 Kings Hill Avenue
West Malling , Kent
ME19 4AJ
England

Emma E. Group Brand Manager Kent
Claire F. Marketing Manager Kent
Katie H. Brand Manager, Tabasco Kent
Louise K. Senior Brand Manager, Development Brands Kent

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mcilhenny - Tabasco *****
Blue Dragon - Oriental Sauces *****
Ab World Foods - Sauce/condiment Rg *
Pataks - Prod Rge ******
Levi Roots *

Agency Relationships


Brand Agency Service From To
** ***** ***** - *****/********* ** ****** Creative 2016 present
** ***** ***** - *****/********* ** ********* ****** Media Buying, Media Planning 2012 present
**** ****** - ******** ****** ****** Creative 2016 present
**** ****** - ******** ****** ********* ****** Media Buying, Media Planning 2012 present
**** ***** ********* ****** Media Buying, Media Planning 2012 present

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WinmoEdge

TV, Digital Campaign Imminent: Blue Dragon taps Recipe for January push


Subject: TV, Digital, Online, Social. 

Brand: AB World Foods

Opportunity: Appointed Recipe as lead creative agency to launch a TV and digital campaign in January.

Sellers should look for revenue tied to this now as TV and digital spend was recorded for the first time this year. Maxus Global handles media planning and buying. 

Additional Information

Incumbent: JWT London previously handled the brand's advertising and will continue to handle some for AB World Foods. 

Media Spend: During the first half, the brand spent £12k on TV advertising for the first time in three years.

Digital Breakdown: Per Pathmatics, so far this year, Blue Dragon has spent only £7k on desktop ads running on foodnetwork.co.uk. 

Blue Dragon
Southern Office
42 Kings Hill Avenue
West Malling, Kent ME19 4AJ England 
01942 267 000

Mr Paul Watmore
UK Marketing Director, Blue Dragon
paul.watmore@abworldfoods.com

Ms Gemma Hill
Brand Manager- Blue Dragon
gemma.hill@abworldfoods.com