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Kellogg's | Company Profile, Marketing Contacts, Media Spend, Brands




Kellogg's is a multinational food manufacturing company. The company primarily manufactures cereal, but also offers snacks, convenience foods, frozen breakfast foods, and meat alternatives.

Main Telephone 0161 869 2000
Main Fax 0161 869 2100
Primary Address
The Kellogg Building
Talbot Road
Manchester, Greater Manchester M16 0PU
England

Kellogg's Contacts

Contacts (5/11)
Name Title City
Clare F. Commercial Director, Snacks - UK&I Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 869 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Kellogg Building
Talbot Road
Manchester, Greater Manchester
M16 0PU
England

Gareth M. Commercial Director Greater Manchester
Richard G. Global Director, eCommerce Customer Development Greater Manchester
Alison L. UK Communications Manager Greater Manchester
Emma B. Brand Manager - Special K Greater Manchester

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Coco Pops *******
Crunchy Nut Corn Flakes *******
Pringles *******
Krave Milk Chocolate ******
All Bran *****

Agency Relationships


Brand Agency Service From To
*** **** ********* Digital unknown present
*** **** ***** ** Media Buying, Media Planning 2008 present
******* ******* ****** ********* Digital unknown present
******* ******* ****** ***** ** Media Buying, Media Planning 2008 present
**** ****** *** ******* Creative 2017 present

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WinmoEdge

Accounts on the Move (Round Up): BrightHouse, Kellogg's, Saga and British Red Cross


Below is a compilation of the latest  Accounts on the Move from the past week. The recap can also be accessed under “Accounts on the Move”.

Tucan Travel

Agency: Appointed Digital Visitor as its social media agency to drive brand awareness in its four key markets: Australia, Canada, UK and the US. The initial Facebook campaign will roll out before the end of the year and the agency will continue activity into 2017.

Contact: Ms Jessica Millett, Marketing Manager, â€‹jess@tucantravel.com

DWP

Agency: After reviewing its media planning requirements Carat and, together, the two agencies will handle all future activity.

Contact: Mr Jon Spencer, Senior Communications Manager, jon.spencer@dwp.gsi.gov.uk

Boost Drinks

Agency: Appointed The Brand Nursery.

Contact: Mr Noel Allen, Marketing Field Manager N.I. & ROI, noel.allen@boostdrinks.com

BrightHouse

Agency: Following an expansion last year, the retailer is reviewing its UK media requirements ahead of 2017 spending. Media agencies are likely too late, but an email to verify this shouldn't be too much trouble if you're willing. Other types of agencies might get lucky too, so we suggest you reach out as well. 

Contact: Mr Matthew Legge, Head of Customer Marketing, matthew.legge@brighthouse.co.uk

Kellogg's

Agency: Re-appointed Taylor Herring. Be sure to set a reminder for yourself, PR agency readers, to reach out mid-2017. 

Contact: Mr Paul Humphries Interim, Head, Marketing -  EMEA Cereal, paul.humphries@kellogg.com

Anheuser-Busch InBev

Agency: After the recent SABMiller acquisition, the brewer is evaluating its media-buying practices to potentially conduct a review for the new year. DV thought this opp would take more time with the transition, shaking up marketing leadership and developing a strategy. However, Anheuser-Busch is moving quicker than expected so we're bumping up this account's vulnerability for 2017. 

Contact: Ms Anne Stephens, Global VP Segmentation, Category and Portfolio Strategy, anne.stephens@ab-inbev.com

Major League Baseball

Agency: Months after hiring Kelhem Salter as EMEA growth and strategy lead, MLB began meeting with various PR and digital agencies at the end of 2016. 

Contact: Mr Kelhem Salter, Director, Growth and Strategy, EMEA, kelhem.salter@mlb.com

Jurys Inn

Agency: Appointed Carat Manchester won the account. 

Contact: Mr Jason Carruthers, Managing Director Jurys Inn, jason_carruthers@brownswordhotels.co.uk

British Red Cross

Agency: The organisation has issued a framework agreement request for the provision of creative services "with a number of suitably qualified and experienced suppliers." 

Contact: View full notice cameronkerr@redcross.org.uk

SodaStream

Agency: The former Allenby Concept House.

Contact: Mr Robert Harley, UK Sales Director, robert.harley@sodastream.com

Saga

Agency:  The former Starcom remain on creative and media accounts, respectively. 

Contact: Ms Amanda Hoskins, Marketing Director, amanda.hoskins@saga.co.uk

Historic Royal Palaces

Agency:  As suspected, HRP has followed a The Corner had previously held the account. 

Contact: Ms Angie Faires, Head of Marketing, Brand & Web, angie.faires@hrp.org.uk

BT and EE

Agency: Following a AnalogFolk are still competing for the digital content brief.

Currently on the creative side, retained  Group M to its combined £160m media account but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by now. 

Contact: Mr Zaid Al-Qassab, Chief Brand and Marketing Officer, BT Group, zaid.al-qassab@bt.com

Comparethemarket.com

Agency: Hopefully agencies were reaching out all year after VCCP was invited to handle some day-to-date communications, but you could have been ahead of this move if you were reaching out.  Steve George (CRM campaign manager) and Lexie Titterington (customer experience marketer) are two of the newly-formed in-house team. 

Contact: lexie.titterington@comparethemarket.com